A/B Testing
Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target...
A/B Testing
There is something special about the word FREE. It conjures excitement, giddiness, and desire. But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do you hear the ring? Do you see conversions just rolling in?) In this article, we will...
A/B Testing
A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for...
A/B Testing
Isn’t multivariate testing (MVT) just several A/B tests running at the same time? No. That’s one of the most popular myths about MVT. It’s much more nuanced than that. Multivariate tests are like A/B tests but you’re testing your control against multiple variants, not one. You see, it’s not...
A/B Testing
The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t...
A/B Testing
What is the value of your A/B testing program? What benefits does it bring to your company? You already know A/B testing helps to optimize conversion rates and boost revenue. But how exactly can you prove A/B testing impacts your bottom line? In the words of Matt Gershoff, A/B...