We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Dionysia is Convert's Head of Integrations & Data Privacy and Information Security Officer. You can find Dionysia navigating the complex landscape of regulatory compliance and developing technical solutions to help mitigate privacy and security vulnerabilities. Connect with her on LinkedIn.
As Google Optimize’s sunset approaches, testers everywhere are faced with the weighty task of preserving their precious experiment data. But, the success of this endeavor will hinge on the thought and care put into the data migration process. In this article, I’m covering 9 tried-and-true methods for exporting your...
It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. And let’s be real, it’s no surprise that more and more testers are jumping ship to alternative tools. But, before you follow suit and kiss GA4 goodbye,...
Well, if you are a part of the experimentation ecosystem, you already know that Google Optimize is bidding us goodbye. Time to look for a few Google Optimize alternatives! Yes, you need to free up your schedule, sit in for a ton of demos, and take trials. You know...
What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use...
We get that you’re here after the Google Optimize sunset announcement. We’re sorry to say that if you cherished a deep (and secret) hope of seeing Optimize in a GA4 avatar … Google has updated its original sunset announcement to shatter that dream. Google will invest in ensuring that...
GA4 brought a slew of changes that impact how optimizers analyze test results. Our support chat has seen an influx of questions about GA4 recently as people try to figure out what this new version of GA means for them. By now, you have probably heard that Google will...
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