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Convert + Privacy

Convert Experiences is the Most Privacy Focused A/B Testing Solution On the Market.

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Our GDPR Commitment

We are committed to helping our users understand the rights and obligations under the General Data Protection Regulation (GDPR), which took effect on May 25, 2018.

We have introduced tools and processes to ensure our compliance with requirements imposed by the GDPR and to help our customers comply as well.

To learn more, see the Convert GDPR Company Page about the steps we have taken to reach compliance as a company, as well as our roadmap for making Convert Experiences GDPR compliant.

International Data Transfers: Privacy Shield

To comply with E.U. data protection laws around international data transfer mechanisms, we self-certify under the E.U.-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield. These frameworks were developed to establish a way for companies to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States.

Sign your DPA

We make it easy for our customers to formalize and share with their stakeholders, including employees, customers and potential auditors, that they use Convert Experiences in a way that meets GDPR data processing obligations.

The Data Processing Agreement (DPA) is an easy-to-execute document that only requires an electronic signature from the customer.

For reference, please visit this page.

Sign your NDA

We have a very balanced mutual Non-Disclosure Agreement (NDA).

We sign NDAs with potential and current users/customers and suppliers as needed free of charge. In doing so we commit to safeguarding their confidential information as laid down in the provisions of the NDA. In return we seek the same commitment via this mutual agreement.

Contact info@convert.com to sign your NDA

Conduct a DPIA

As part of Convert’s GDPR Project, we developed guidance for staff and a template to be used to carry out Data Privacy Impact Assessments (DPIAs). You can find the template with the pre-filled screening questions here.

For further information, please visit this page.

Carry out a LIA

If you want to rely on legitimate interests as your lawful basis for a particular processing activity, you will need to carry out a Legitimate Interests Assessment (LIA) to help you to decide if this lawful basis is the most appropriate for the type of processing you want to carry out, or if you should look at the other options (consent, contract, legal obligation, vital interest).

We have carried out our LIA where we show that the processing of personal data does not override the fundamental rights and freedoms of the individual to whom the data relates.

If you wish to conduct a Legitimate Impact Assessment exercise, please download our LIA template.

Request your Personal Data with the DSAR Form

You have the right to ask us to confirm what information we hold about you at any time, and you may ask us to modify, update or delete such information. At this point we may comply with your request or, additionally do one of the following:

  • We may ask you to verify your identity, or ask for more information about your request; and
  • Where we are legally permitted to do so, we may decline your request, but we will explain why if we do so.

Information on how to submit a GDPR Data Subject Request can be found here. The DSAR form is accessible here.

We Honor DNT/Opt-out

We honor the Do Not Track header, this means that if a viewer has the DNT header installed, Convert Experiences will not track that user.

The Opt-Out option we provide is a further measure to set a third-party cookie that specifically tells the Convert Experiences script not to track a user. With or without this, we still honor the Do Not Track header.

Our Transparent Data Policies

We have several data policies in place.


General Data Protection Policy

This policy is a statement of our commitment to protect the rights and privacy of individuals in accordance with the GDPR.


Data Management Policy

The purpose of this policy is to enable access to data and information held by us, to the greatest extent possible, consistent with legislation and relevant policies, whilst ensuring that electronic data is protected from unauthorised use, access and breaches of privacy.


Personal Data Breach Escalation Policy

The purpose of these procedures is to provide a framework for reporting and managing data security breaches affecting personal data held by us. These procedures are a supplement to the Data Protection Policy which affirms its commitment to protect the privacy rights of individuals in accordance with Data Protection legislation.


Data Retention Schedule

The purpose of this schedule is to define the minimum data retention periods and disposal mechanism.

Want to access any of these policies? Please contact us at support@convert.com.

Our Cookie Policy vs Privacy Notice

Our Privacy Notice explains our principles when it comes to the collection, processing, and storage of your information. Our Cookie Policy specifically explains how we, our partners, and users of our services deploy cookies, as well as the options you have to control them.

We Take Legal Compliance Seriously

We employ dedicated legal and compliance professionals with extensive expertise in data privacy and security. These professionals are embedded in the development lifecycle and review products and features for compliance with applicable legal and regulatory requirements. We also have a business code of conduct that makes legal, ethical and socially responsible choices and actions fundamental to our values and standards for meeting those goals.

On-Demand Demonstration

Showing is Better than Telling

Book your slot for a complete demonstration of the newest privacy & security features incorporated in Convert Experiences.

Book your slot

Want to Test But Worried about the Privacy Implications?

We are constantly working to build a service that helps you create better experiences without compromising the privacy of your users. For more questions get in touch with us at support@convert.com.

Contact Us

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