(Just) More Traffic Won’t Take Your Shopify Plus Store to 8 Figures, 9 Figures, & Beyond.

A/B testing your way to better marketing and reliable
new revenue streams can.

Explore This Growth Playbook Already Testing? We fixed the big
issues with Shopify optimization.
Convert Shopify A/B Testing

Explosive Growth in 2022 Calls For a Growth Engine. Here’s Why.

We get it. It’s hard to leave the familiarity of more traffic = more revenue. Especially when you’ve done so well with the equation. But the path ahead demands more than PPC ads and discount coupons.

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Roas Is At An All-Time Low

Thanks to iOS 14, pixel based conversions are way off. Your retargeting pool has shrunk. And lookalike audiences have lost their effectiveness. You are spending more money than ever before to get relevant traffic to your site. Plus, when this traffic does convert, there are discrepancies between the numbers in Ad Manager and your Shopify back-end.

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Email Numbers Aren't Accurate

Mail Privacy Protection (MPP) has skewed your open rates. Using engagement based lists? Your targeting may be questionable and sale emails aren’t raking in as much revenue as they used to.

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Retention Is Needed Yet Neglected

Converting cold traffic is
5x more expensive than getting buyers to purchase again. In fact, 40% of your revenue comes from loyal customers. Traffic fills your funnel with buyers, retention increases the lifetime value of these buyers. You need both for an 8-figure, profitable store. But real retention calls for doing things you haven’t done before - including investing in a brand story and purpose. Shopify retention apps are a band-aid at best.

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Attribution Sucks

Your marketing ops is a blackbox. Data from tools don't match up and your team can’t trace revenue back to specific changes or campaigns. If you don’t know what drives more orders, you can’t scale your way to hyper growth.

A Shopify Growth Engine is
Fueled by A/B Testing

Old Playbook:

Traffic = Revenue.

Conversion rates rarely increase.

New Playbook:

Optimization + Innovation = Growth Engine.

Where A/B testing is the scientifically valid tool that makes this engine
repeatable, reliable and profitable.

Old vs New Playbook

Optimization

Optimization is the science of making things better. A/B testing lets you introduce small (or large) changes to category pages, best-selling product pages, ads, and landing pages to find versions that convert more of the pricey PPC traffic through superior buying experiences.

See Optimization In Action

Innovation

Fear of failure caps innovation. A/B testing reduces the cost of failing. See your big ideas in action, without committing any build resource. Implementation happens (only) after solutions prove their potential in a controlled environment.

So you either find effective ways to address challenges like retention… or you find out what doesn't work for your audience and cut your losses right away.

See Innovation In Action

Reliability

Nothing guarantees success!

A/B testing is one of the only science backed ways to peek into the future.

Winning versions of your assets are chosen based on statistical validity. This means when built they have a better shot at producing results you want than gut instinct, random agency suggestions or even competitor research.

Understand Statistical Significance

Attributable Success

A/B testing comes with goals. Make changes and review their impact on conversion rate, cart abandonment, average order value, net revenue, and profit.

This is a cleaner, more transparent process with little room for deliberate misinterpretation. If your audience shows you something, believe it. That’s the best strategy.

Amazon

Runs 12000+ A/B tests every year.

Etsy

Has a culture of continuous experimentation.

eBay

Runs more than 1500 A/B tests a year.

Pumped to Hit Those 8 Figures?
Explore the World of Shopify A/B Testing with Convert Experiences.

A Decade of CRO Experience in an App Tailored for the Shopify Plus Community.

From a custom Shopify Plus app that makes installation and revenue tracking a breeze, to low impact on page load times, to a vetted community of CRO experts who understand how to scale a store to 8 figures, 9 figures and beyond… Convert Experiences is designed to be a comprehensive solution for Shopify Plus optimization.

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Convert Experiences is the most superior solution on the market today for A/B testing for eCommerce stores. They provide top-notch customer support, accurate statistics and advanced features that cannot be found in any other A/B testing solution.

Francis Teo
Francis Teo
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We often work with relatively small retailers who have grown rapidly with low technology costs. The fact that we can integrate Convert with Shopify Plus and test in such a short space of time, with relatively low capital outlay, is SUPER attractive to our core audience base.

Sean Clanchy
Sean Clanchy
Convert Experiences Google Optimize VWO
SUPPORT
Clear documentation on how to integrate GO with Shopify
Clear documentation on how to conduct split testing with GO / Shopify Some documentation
Phone Support With Pro and Enterprise plans
Chat/email support
FEATURES
Track multiple stores
Split test Shopify themes
MVT on Shopify
Split URL Testing
Test product pricing
Test product pages
Test Shopify menus
Test Product Collections
Test Shopify search pages
Create and track buyer behaviour goals
Track audience segments based on attributes
Near 1 click integration with Shopify
Dynamic checkout button tracking
Cohort Analysis
Customer Lifetime Value
Product page tagging
Collection page tagging
REVENUE TRACKING
Manual tracking code
Automatic GA e-commerce revenue tracking
Revenue tracking via Shopify Webhook
Revenue tracking via advanced tracking platform
Supports Recharge
Supports Carthook
Tracking for multi-currency stores
QA
Virtual card debugging
Live logs Unknown
PRIVACY
GDPR compliant revenue code (push revenue rather than send revenue)
Google Analytics and Tag Manager not required to track
Convert Experiences Google Optimize VWO
SUPPORT
Clear documentation on how to integrate GO with Shopify
Clear documentation on how to conduct split testing with GO / Shopify Some documentation
Phone Support With Pro and Enterprise plans
Chat/email support
FEATURES
Track multiple stores
Split test Shopify themes
MVT on Shopify
Split URL Testing
Test product pricing
Test product pages
Test Shopify menus
Test Product Collections
Test Shopify search pages
Create and track buyer behaviour goals
Track audience segments based on attributes
Near 1 click integration with Shopify
Dynamic checkout button tracking
Cohort Analysis
Customer Lifetime Value
Product page tagging
Collection page tagging
REVENUE TRACKING
Manual tracking code
Automatic GA e-commerce revenue tracking
Revenue tracking via Shopify Webhook
Revenue tracking via advanced tracking platform
Supports Recharge
Supports Carthook
Tracking for multi-currency stores
QA
Virtual card debugging
Live logs Unknown
PRIVACY
GDPR compliant revenue code (push revenue rather than send revenue)
Google Analytics and Tag Manager not required to track
**No CC needed

A/B Testing is the Gold Standard for Rapid Growth. Shopify Stores Have Struggled to Unlock its Full Potential.

Clunky A/B Testing Apps

There are about 6630 apps in the Shopify universe. Less than 10 address A/B testing head on. Most focus on only one aspect of experimentation - like price testing & upsell testing. And all of them degrade site load times and Google PageSpeed Insight scores.

Restrictive Test Limits

Many Shopify Plus stores get started with A/B testing on Google Optimize. But this free tool caps the number of simultaneous tests at 5 and active goals at 3, slowing down the pace at which experiments can be run to build your playbook for hyper growth.

Lack Of Advanced Features

Looking beyond Shopify specific apps for A/B testing? Affordable tools in the space lack out of the box abilities like theme testing, debugging with real transactions for tests run on key areas like checkouts, one-click integration with Shopify Plus, and granular tracking based on language, location and other demographic data.

Lack Of Specific Know-How

This is the biggest factor holding the Shopify Plus community back. The lack of a repository of Shopify centric A/B testing knowledge spanning customer research, hypothesis generation, statistical analysis and learning from tests run to compound the impact on growth.

Convert Experiences Changes That!

High Performer Winter 2021
High Performer Spring 2021
High Performer Summer 2021
High Performer Fall 2021
5000+ Sites Optimized 5000+ Sites Optimized
Gdpr & Privacy Ready Gdpr & Privacy Ready
Over 10 Years In A/B Testing Over 10 Years In A/B Testing
50 Billion Experiences Run 50 Billion Experiences Run
Only Climate Neutral Certified A/B Testing Tool Only Climate Neutral Certified A/B Testing Tool
Try Convert in Free Trial
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Lightening Fast Loading

Convert has a lightweight tracking code that makes it one of the fastest A/B testing tools out there. Plus, our patent pending SmartInsert™ Technology beats flickering.

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Unlimited Tests

Run unlimited tests on unlimited sub-domains. Club experiments under projects for a cleaner dashboard and easier progress review. Convert is built to scale your A/B testing program to that critical tipping point of 25 tests a month where you have the momentum to understand exactly where revenue is leaking, and what works for your business.

Try out:

Traffic Sources
Split Tests
Visitor Data
Multivariate Tests
Visit Times
Multipage Tests
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40+ Targeting Filters

Complete control over test targeting. Stack 40+ conditions to create segments by cookies, by time of day, by device, by product category, by goals triggered, and by campaign parameters. Bypass audiences already bucketed in other tests.

Target By:

Traffic Sources
Traffic Sources
Traffic Sources
Visitor Data
Traffic Sources
Visit Times
Traffic Sources
Systems
Traffic Sources
Page Tags
Traffic Sources Weather
Try Convert in Free Trial
Custom Shopify Plus App

Getting started with A/B testing doesn’t get easier than our custom Shopify Plus app. Testers can integrate their stores with the Convert Experiences app and create revenue goals - all without the hours spent debugging the integration and checking report accuracy.

Find Out How.
Custom Shopify Plus App
Reporting & Attribution
Reporting & Attribution

Think visual and layered. Concise experiment summary and goal performance for skimmers. Diggers get to see Percentage Improvement, Visitors, Conversions, Conversion Rate, and Significance level per goal, complete with a graph of these metrics spanning the test duration.

Download A Sample Report
4x Faster Support

We have help articles. But help articles aren’t support. Support’s a verb! And we work hard to meet your expectations. A Convert agent knows the tool like the back of their hand. They’re not reading a script. And any agent you reach is capable of solving your dense, technical problems.

Shopify AB Testing
George Crewe Customer Success Manager
Shopify AB Testing
Dionysia Kontotasiou Head of Integrations / Data Privacy and Information Security Officer
Shopify AB Testing
Jacob Solis Customer Technical Support
Shopify AB Testing
Poonam Deshpande Customer Technical Support

Each Convert Experiences subscription comes with:

Impact 	Measurement Free CXL CRO Mini Degree (Worth $1200)
GoodUI Logo Access To GoodUI
Convert Experiences Eligibility To Join “Convert On Shopify” Community
Convert On Shopify

A community of data experts, analytics professionals and A/B testing specialists - created by the Shopify Plus community, for the Shopify Plus community. Think of it as an A/B testing focused mastermind where you or your team can exchange ideas, get inspired, and brainstorm roadblocks on your way to a profitable, repeatable growth machine.

Try Convert in Free Trial

Shopify A/B Testing & Optimization Agency?

We have a suite of features specially designed to maximize and speed up the success you create for your clients.

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Easy Client Management

Expand your client base without complications. Dedicate a project to each client and manage all their testing needs within this space. One Convert account is enough for your agency.

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Testing Without Limits

Clients unwilling to opt for annual contracts & exorbitant pricing? They’ll say yes to our sophisticated features, including the ability to create unlimited projects and test unlimited sub-domains, at affordable self-service rates.

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Control Over Traffic

One account does not mean messy reports and traffic allocation issues. You have the power to distribute account traffic between projects. Bill clients by test velocity and win their trust.

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Control Over Projects

Shift an experiment in your agency account to your client’s stand-alone account. Or import projects from their set-up to yours. We’ve built our tool with agency migration needs in mind.

  • Access To Convert On Shopify
  • Unlimited Projects
  • Unlimited sub-domains
  • Unlimited Collaborators
  • Unlimited Support
  • Real Time Test Reports
  • Collision Detection and Prevention
  • Data Sources
  • Customizable permission levels
  • Ability to allocate traffic to projects
  • Ability to shift a client projects to agency account
  • Enterprise Grade Security
  • Advanced Segmentation & Audiences
  • [SPECIAL] Certified Agency Accounts with Extensions
Start a Free Trial

Frequently Asked Questions About Testing & Shopify Plus:

Question Icon

What is Shopify A/B Testing?

Shopify A/B testing is the science of growing Shopify Plus stores through the strategic use of experimentation to: 

  • Improve the conversion rates of existing landing pages, category pages, product pages and ad sets. 
  • Set up entirely new experiences for customers (like a new retention program or subscription system) without committing resources to hard code the build. This gives you the freedom to try multiple solutions, fail fast, and find what innovations work for your business. 
  • Shed light on what tactics actually drive more orders and revenue, and the possibility of seeing a positive impact on the store when scaled.
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What is the conversion rate for Shopify?

There aren’t any averages for Conversion rates for Shopify across channels. But individually, the conversion rate for email is 4.29%, the conversion rate on search is 3.04%, the conversion rate for direct traffic is 2.93%, and the conversion rate for social media is 1.81%. (**Source: Shopify)

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What is the impact of iOS 14 on Shopify Plus stores?

iOS 14 forced Shopify Plus store owners to re-think targeting and PPC traffic. It has been hailed as a step in the right direction where customer privacy is concerned. In the past Apple allowed third party apps to track customer behavior across digital channels. People could opt out of this tracking, but they had to take action and remove themselves. 

As it goes… Not many iPhone and Apple users did this. 

With iOS 14, as soon as the upgrades hit, users were given the choice to opt out of tracking upfront. 

There are 3 key ways in which this change impacted Shopify store owners: 

  1. Pixel based conversion data is both inaccurate and delayed. Before iOS rolled out, store owners would see a 10% to 20% discrepancy between numbers on ad platforms like Facebook and their own analytics suites. Post the roll out, Facebook numbers have plummeted. Stores have adjusted by directly working with Conversion APIs. 
  1. Campaign budget optimization (CBO) has suffered. CBO allows stores to manage their ad spend more efficiently by allowing the platform to dynamically allocate budget based on real time performance data. With tracking no longer as reliable as it was in the past, CBO has lost its effectiveness, calling for manual adjustments needed to ongoing campaigns. 
  1. Retargeting audiences have shrunk. This one is a no-brainer. Since more people are choosing to not be tracked, fewer visitors are being bucketed in what has traditionally been the most profitable segment for store owners – returning traffic. 

Even though it may seem like more traffic is the solution to these issues, that is far from the truth. It is like filling water in a leaky bucket. The holes that have been introduced by iOS 14 will continue to render traffic segments less valuable.

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Hypothesizing Experiments
Coding and QA of Experiments
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