(Just) More Traffic Won’t Take Your Shopify Plus Store to 8 Figures, 9 Figures, & Beyond.
A/B testing your way to better marketing and reliable
new revenue streams can.
issues with Shopify optimization.
A/B testing your way to better marketing and reliable
new revenue streams can.
We get it. It’s hard to leave the familiarity of more traffic = more revenue. Especially when you’ve done so well with the equation. But the path ahead demands more than PPC ads and discount coupons.
Thanks to iOS 14, pixel based conversions are way off. Your retargeting pool has shrunk. And lookalike audiences have lost their effectiveness. You are spending more money than ever before to get relevant traffic to your site. Plus, when this traffic does convert, there are discrepancies between the numbers in Ad Manager and your Shopify back-end.
Mail Privacy Protection (MPP) has skewed your open rates. Using engagement based lists? Your targeting may be questionable and sale emails aren’t raking in as much revenue as they used to.
Converting cold traffic is
5x more expensive than getting buyers to purchase again. In fact, 40% of your revenue comes from loyal customers. Traffic fills your funnel with buyers, retention increases the lifetime value of these buyers. You need both for an 8-figure, profitable store. But real retention calls for doing things you haven’t done before - including investing in a brand story and purpose. Shopify retention apps are a band-aid at best.
Your marketing ops is a blackbox. Data from tools don't match up and your team can’t trace revenue back to specific changes or campaigns. If you don’t know what drives more orders, you can’t scale your way to hyper growth.
Old Playbook:
Traffic = Revenue.
Conversion rates rarely increase.
New Playbook:
Optimization + Innovation = Growth Engine.
Where A/B testing is the scientifically valid tool that makes this engine
repeatable, reliable and profitable.
Optimization is the science of making things better. A/B testing lets you introduce small (or large) changes to category pages, best-selling product pages, ads, and landing pages to find versions that convert more of the pricey PPC traffic through superior buying experiences.
Fear of failure caps innovation. A/B testing reduces the cost of failing. See your big ideas in action, without committing any build resource. Implementation happens (only) after solutions prove their potential in a controlled environment.
So you either find effective ways to address challenges like retention… or you find out what doesn't work for your audience and cut your losses right away.
Nothing guarantees success!
A/B testing is one of the only science backed ways to peek into the future.
Winning versions of your assets are chosen based on statistical validity. This means when built they have a better shot at producing results you want than gut instinct, random agency suggestions or even competitor research.
A/B testing comes with goals. Make changes and review their impact on conversion rate, cart abandonment, average order value, net revenue, and profit.
This is a cleaner, more transparent process with little room for deliberate misinterpretation. If your audience shows you something, believe it. That’s the best strategy.
Runs 12000+ A/B tests every year.
Has a culture of continuous experimentation.
Runs more than 1500 A/B tests a year.
From a custom Shopify Plus app that makes installation and revenue tracking a breeze, to low impact on page load times, to a vetted community of CRO experts who understand how to scale a store to 8 figures, 9 figures and beyond… Convert Experiences is designed to be a comprehensive solution for Shopify Plus optimization.
Convert Experiences is the most superior solution on the market today for A/B testing for eCommerce stores. They provide top-notch customer support, accurate statistics and advanced features that cannot be found in any other A/B testing solution.
Francis Teo![Blue Lambda]()
We often work with relatively small retailers who have grown rapidly with low technology costs. The fact that we can integrate Convert with Shopify Plus and test in such a short space of time, with relatively low capital outlay, is SUPER attractive to our core audience base.
![Sean Clanchy]()
Sean Clanchy![Swanky]()
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| SUPPORT | ||||
| Clear documentation on how to integrate GO with Shopify | ||||
| Clear documentation on how to conduct split testing with GO / Shopify | Some documentation | |||
| Phone Support | With Pro and Enterprise plans | |||
| Chat/email support | ||||
| FEATURES | ||||
| Track multiple stores | ||||
| Split test Shopify themes | ||||
| MVT on Shopify | ||||
| Split URL Testing | ||||
| Test product pricing | ||||
| Test product pages | ||||
| Test Shopify menus | ||||
| Test Product Collections | ||||
| Test Shopify search pages | ||||
| Create and track buyer behaviour goals | ||||
| Track audience segments based on attributes | ||||
| Near 1 click integration with Shopify | ||||
| Dynamic checkout button tracking | ||||
| Cohort Analysis | ||||
| Customer Lifetime Value | ||||
| Product page tagging | ||||
| Collection page tagging | ||||
| REVENUE TRACKING | ||||
| Manual tracking code | ||||
| Automatic GA e-commerce revenue tracking | ||||
| Revenue tracking via Shopify Webhook | ||||
| Revenue tracking via advanced tracking platform | ||||
| Supports Recharge | ||||
| Supports Carthook | ||||
| Tracking for multi-currency stores | ||||
| QA | ||||
| Virtual card debugging | ||||
| Live logs | Unknown | |||
| PRIVACY | ||||
| GDPR compliant revenue code (push revenue rather than send revenue) | ||||
| Google Analytics and Tag Manager not required to track | ||||
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||
|---|---|---|---|---|
| SUPPORT | ||||
| Clear documentation on how to integrate GO with Shopify | ||||
| Clear documentation on how to conduct split testing with GO / Shopify | Some documentation | |||
| Phone Support | With Pro and Enterprise plans | |||
| Chat/email support | ||||
| FEATURES | ||||
| Track multiple stores | ||||
| Split test Shopify themes | ||||
| MVT on Shopify | ||||
| Split URL Testing | ||||
| Test product pricing | ||||
| Test product pages | ||||
| Test Shopify menus | ||||
| Test Product Collections | ||||
| Test Shopify search pages | ||||
| Create and track buyer behaviour goals | ||||
| Track audience segments based on attributes | ||||
| Near 1 click integration with Shopify | ||||
| Dynamic checkout button tracking | ||||
| Cohort Analysis | ||||
| Customer Lifetime Value | ||||
| Product page tagging | ||||
| Collection page tagging | ||||
| REVENUE TRACKING | ||||
| Manual tracking code | ||||
| Automatic GA e-commerce revenue tracking | ||||
| Revenue tracking via Shopify Webhook | ||||
| Revenue tracking via advanced tracking platform | ||||
| Supports Recharge | ||||
| Supports Carthook | ||||
| Tracking for multi-currency stores | ||||
| QA | ||||
| Virtual card debugging | ||||
| Live logs | Unknown | |||
| PRIVACY | ||||
| GDPR compliant revenue code (push revenue rather than send revenue) | ||||
| Google Analytics and Tag Manager not required to track | ||||
There are about 6630 apps in the Shopify universe. Less than 10 address A/B testing head on. Most focus on only one aspect of experimentation - like price testing & upsell testing. And all of them degrade site load times and Google PageSpeed Insight scores.
Many Shopify Plus stores get started with A/B testing on Google Optimize. But this free tool caps the number of simultaneous tests at 5 and active goals at 3, slowing down the pace at which experiments can be run to build your playbook for hyper growth.
Looking beyond Shopify specific apps for A/B testing? Affordable tools in the space lack out of the box abilities like theme testing, debugging with real transactions for tests run on key areas like checkouts, one-click integration with Shopify Plus, and granular tracking based on language, location and other demographic data.
This is the biggest factor holding the Shopify Plus community back. The lack of a repository of Shopify centric A/B testing knowledge spanning customer research, hypothesis generation, statistical analysis and learning from tests run to compound the impact on growth.
Convert has a lightweight tracking code that makes it one of the fastest A/B testing tools out there. Plus, our patent pending SmartInsert™ Technology beats flickering.
Run unlimited tests on unlimited sub-domains. Club experiments under projects for a cleaner dashboard and easier progress review. Convert is built to scale your A/B testing program to that critical tipping point of 25 tests a month where you have the momentum to understand exactly where revenue is leaking, and what works for your business.
Try out:
Complete control over test targeting. Stack 40+ conditions to create segments by cookies, by time of day, by device, by product category, by goals triggered, and by campaign parameters. Bypass audiences already bucketed in other tests.
Target By:
Getting started with A/B testing doesn’t get easier than our custom Shopify Plus app. Testers can integrate their stores with the Convert Experiences app and create revenue goals - all without the hours spent debugging the integration and checking report accuracy.
Find Out How.Think visual and layered. Concise experiment summary and goal performance for skimmers. Diggers get to see Percentage Improvement, Visitors, Conversions, Conversion Rate, and Significance level per goal, complete with a graph of these metrics spanning the test duration.
Download A Sample ReportWe have help articles. But help articles aren’t support. Support’s a verb! And we work hard to meet your expectations. A Convert agent knows the tool like the back of their hand. They’re not reading a script. And any agent you reach is capable of solving your dense, technical problems.
Each Convert Experiences subscription comes with:
A community of data experts, analytics professionals and A/B testing specialists - created by the Shopify Plus community, for the Shopify Plus community. Think of it as an A/B testing focused mastermind where you or your team can exchange ideas, get inspired, and brainstorm roadblocks on your way to a profitable, repeatable growth machine.
Swipe optimization secrets from the best testers in DTCWe have a suite of features specially designed to maximize and speed up the success you create for your clients.
Expand your client base without complications. Dedicate a project to each client and manage all their testing needs within this space. One Convert account is enough for your agency.
Clients unwilling to opt for annual contracts & exorbitant pricing? They’ll say yes to our sophisticated features, including the ability to create unlimited projects and test unlimited sub-domains, at affordable self-service rates.
One account does not mean messy reports and traffic allocation issues. You have the power to distribute account traffic between projects. Bill clients by test velocity and win their trust.
Shift an experiment in your agency account to your client’s stand-alone account. Or import projects from their set-up to yours. We’ve built our tool with agency migration needs in mind.
We Create Ungated A/B Testing Resources with Industry Experts.
Do you know the full potential of your Shopify online store? Are you ready to learn how to take your page to the next level, so you can grow your traffic and increase conversions? If you’re a Shopify store owner seeking the right CRO solution for your ecommerce business, you’ve come to the right place!…
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Read PostSo you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. Having made it this far, there must…
Read PostWhat is Shopify A/B Testing?
Shopify A/B testing is the science of growing Shopify Plus stores through the strategic use of experimentation to:
What is the conversion rate for Shopify?
There aren’t any averages for Conversion rates for Shopify across channels. But individually, the conversion rate for email is 4.29%, the conversion rate on search is 3.04%, the conversion rate for direct traffic is 2.93%, and the conversion rate for social media is 1.81%. (**Source: Shopify)
What is the impact of iOS 14 on Shopify Plus stores?
iOS 14 forced Shopify Plus store owners to re-think targeting and PPC traffic. It has been hailed as a step in the right direction where customer privacy is concerned. In the past Apple allowed third party apps to track customer behavior across digital channels. People could opt out of this tracking, but they had to take action and remove themselves.
As it goes… Not many iPhone and Apple users did this.
With iOS 14, as soon as the upgrades hit, users were given the choice to opt out of tracking upfront.
There are 3 key ways in which this change impacted Shopify store owners:
Even though it may seem like more traffic is the solution to these issues, that is far from the truth. It is like filling water in a leaky bucket. The holes that have been introduced by iOS 14 will continue to render traffic segments less valuable.
5000+ Sites Optimized
Gdpr & Privacy Ready
Over 10 Years In A/B Testing
50 Billion Experiences Run
Only Climate Neutral Certified A/B Testing Tool
Weather
A/B Testing & Experimentation for Websites and Marketing Course by Optizent
Access To GoodUI
Eligibility To Join “Convert On Shopify” Community
