Advanced Workshops On Experiment Process, Data Analysis, Test Reporting & Customer Research.
Not gabfests. Not vendor dominated conversations.
These are deeply insightful & actionable discussions tackling oft-ignored topics that hold back your A/B testing program.
Disillusioned by chaotic post-webinar Q&As?
Rushed, templated responses don’t cut it anymore.
Our workshops and events are moderated by Deborah O’Malley of GuessTheTest - an expert with two decades of experimentation experience.
Deborah is aware of blind spots in the practice of A/B testing, and guides panelists to focus on subjects that are potentially confusing, controversial, or just plain overlooked.
Deborah O’Malley, Founder @ GuessTheTest,
Adjunct Professor @ Queen’s University.
Rich Page
Digital Experience Director
Jonny Longden
Conversion Rate Optimisation Expert
Sophie Buonassisi
VP of Marketing
Jeremy Epperson
Chief Revenue Officer
Dana DiTomaso
Analytics Specialist
Andra Baragan
Conversion Rate Optimisation Expert
We close attendee registration at a hundred sign-ups. When you sign up to this evergreen list, you can join our panels before anyone else. And receive access to replays.
February
We will talk about evidence stacking and triangulation in general, zeroing in how to interpret heatmap data, make sense of quantitative data, and then bring it all together for more robust hypotheses.
SPEAKERS: To be announced.
March
We will cover in-house meta analysis - learning from vendors and agencies with access to hundreds of thousands of A/B tests. They’ll share how they’ve leveraged patterns and insights to efficiently run winning experiments.
SPEAKERS: To be announced.