Advanced Workshops On Experiment Process, Data Analysis, Test Reporting & Customer Research.

Not gabfests. Not vendor dominated conversations.

These are deeply insightful & actionable discussions tackling oft-ignored topics that hold back your A/B testing program.

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Thought It? Never Asked It? We Did!

Disillusioned by chaotic post-webinar Q&As?

Rushed, templated responses don’t cut it anymore.

Our workshops and events are moderated by Deborah O’Malley of GuessTheTest - an expert with two decades of experimentation experience.

Deborah is aware of blind spots in the practice of A/B testing, and guides panelists to focus on subjects that are potentially confusing, controversial, or just plain overlooked.

Deborah O'Malley

Deborah O’Malley, Founder @ GuessTheTest,
Adjunct Professor @ Queen’s University.

Here are some of the brilliant folks who've shared their secret sauce in our previous sessions:

Rich Page

Rich Page

Digital Experience Director

Jonny Longden

Jonny Longden

Conversion Rate Optimisation Expert

Sophie Buonassisi

Sophie Buonassisi

VP of Marketing

Jeremy Epperson

Jeremy Epperson

Chief Revenue Officer

Dana DiTomaso

Dana DiTomaso

Analytics Specialist

Andra Baragan

Andra Baragan

Conversion Rate Optimisation Expert

Is There No Merit to Testing Proven Patterns (Vs. Exploring Unknowns)?
How to Secure A/B Testing Buy-In When Resources Are Tight?
Is Directional Data As Good As It (Can) Get For Low Traffic Sites?
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**Join 9000+ optimizers in our community

What Does the Industry Say About Our Panels?

Ben Labay
Chris Marsh
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Upcoming Discussions:

We close attendee registration at a hundred sign-ups. When you sign up to this evergreen list, you can join our panels before anyone else. And receive access to replays.

February

Tying Qualitative & Quantitative Data Together

We will talk about evidence stacking and triangulation in general, zeroing in how to interpret heatmap data, make sense of quantitative data, and then bring it all together for more robust hypotheses.

SPEAKERS: To be announced.

March

How to Use Past Experimentation Data to Strengthen Your Program?

We will cover in-house meta analysis - learning from vendors and agencies with access to hundreds of thousands of A/B tests. They’ll share how they’ve leveraged patterns and insights to efficiently run winning experiments.

SPEAKERS: To be announced.

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