Optimization
Are you looking to take your website’s user experience to the next level and drive measurable improvements in conversions? Heatmap tools offer a powerful solution for in-house testers and CRO agencies seeking to understand user behavior, identify friction points, and optimize website performance. In this comprehensive guide, we’ll dive...
Optimization tools
Conversion rate optimization—the process of systematically improving business decisions and performance on a website or product—is now a mainstream and nearly ubiquitous discipline. Instead of merely driving traffic through channels like organic search, paid ads, or social, the smartest marketers are analyzing user behavior and optimizing post-click experiences to...
Optimization tools
Like most products, VWO isn’t for everyone. Maybe you’ve found that VWO isn’t the right fit due to its complex pricing model, cost, or unmet experimentation needs. Maybe you’re concerned about the CRO tool’s future after the January 2025 buyout of parent company Wingify by private equity firm Everstone...
A/B Testing
A/B tests are the gold standard of evidence-based decision making for marketers, product managers, and all other business functions. Finding a platform that can help you run controlled experiments, however, isn’t so straightforward. While there are many tools available, it can be confusing to find the right platform for...
A/B Testing
We all want to make good data-driven decisions from our experiments. After all, that’s why we run experiments in the first place. But how many of us actually feel confident navigating the complexities of p-values and standard deviations to make truly well-informed and confident choices from our test results?...
Optimization
A Candid Conversation with Marcella Sullivan “The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of...