If you’re running A/B tests in 2026, you’re part of a pretty exclusive club. Less than 0.2% of all websites even experiment at all. But among the sites that do test, the gap between going through the motions and compounding results is massive. We pulled together 30 stats on CRO and experimentation, including original data…
Read the full article
We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Interview with Matthew Bass There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even...
We previously looked at MCP Servers and learned how they work. We connected LM Studio to a calculator, giving small local models access to actual tools. But things get really interesting when we give our chat interfaces access to n8n workflows. Imagine accessing n8n workflows from a chat interface,...
How to navigate the new rules as a CRO specialist If you’ve been running Meta ads lately and felt like something shifted—like your targeting suddenly matters less and your creatives matter more—you’re not imagining things. Meta’s Andromeda update rolled out through 2025, completing its global deployment in October. It’s...
Over the past few years, the CRO and analytics space has become more powerful and more fragmented than ever. Teams now have access to more tools, more data, and more dashboards than they know what to do with. Google Analytics, ad platforms, experimentation tools, heatmaps, product analytics, BI tools....
Price testing can unlock Shopify revenue instantly. It is also the fastest way to lose customer trust if you get it wrong. Between product pages, checkout, ads, and feeds, a single pricing experiment can ripple further than most teams expect. This guide breaks down what’s worth testing, what to...
How often do your biggest product decisions go untested because full-stack feels too costly to spin up? Pricing logic, eligibility rules, feature access, rollout behavior. These decisions live deep in the stack, compound quickly, but they rarely get the same attention as surface-level changes. Meet Convert’s new full-stack testing...
