Latest Blog Post on Convert

Some of the Best Qualitative Research That Almost No One Does.

When done right, a website survey can be one of the most powerful ways to understand the intent of users on a website. But why are they hardly ever used? And when they are, they are usually executed poorly. (Think NPS surveys where you care more about using the results for marketing than the actual…

Written By: Ryan Levander
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We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!

Convert Authors

Optimization

The 14 Best Heatmap Tools to Improve UX

Are you looking to take your website’s user experience to the next level and drive measurable improvements in conversions? Heatmap tools offer a powerful solution for in-house testers and CRO agencies seeking to understand user behavior, identify friction points, and optimize website performance. In this comprehensive guide, we’ll dive...

Optimization tools

28 Must-Have CRO Tools for Efficient Testing Workflows

Conversion rate optimization—the process of systematically improving business decisions and performance on a website or product—is now a mainstream and nearly ubiquitous discipline. Instead of merely driving traffic through channels like organic search, paid ads, or social, the smartest marketers are analyzing user behavior and optimizing post-click experiences to...

A/B Testing

Stats 101 — A Visual Guide

We all want to make good data-driven decisions from our experiments. After all, that’s why we run experiments in the first place. But how many of us actually feel confident navigating the complexities of p-values and standard deviations to make truly well-informed and confident choices from our test results?...

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Shane Barker

Digital Marketing Consultant and strategist

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