Craig Kistler, who leads experimentation at Signet Jewelers, is the latest expert to open up their playbook for our Testing Mind Map series. These interviews look past the tidy version of experimentation and into the day-to-day: how evidence fares against conviction, which test wins survive contact with production, and where judgment sits now that AI…
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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
If you have experience running experiments, you’ve probably noticed this: You design a variation, build it, and launch the experiment. Traffic starts coming in, but four weeks later, the platform returns a single word: Inconclusive. But after some time has passed, you try again, and four weeks later, the result...
If you've been following my tutorials, you'll know how easy it is to create your own custom workflows in n8n. We've built workflows to verify research claims in marketing copy as well as workflows that generate JavaScript for experiments, and there's plenty more to come. These workflows are centralised, easy...
Interview with Sanne Maach Abrahamsson There's the experimentation everyone talks about. And then there's how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even...
You’re not just optimizing for Google anymore. Large language models like ChatGPT, Claude, and Gemini are the new gatekeepers of online discovery. These AI-powered search engines often surface answers and shape buyer journeys within their interfaces, but they also direct traffic to websites they deem authoritative. The numbers are hard...
Picture this: A team runs a textbook A/B test. The set up is clean and they don’t peek. Instead, they wait for significance and it never comes, so they call it a loss, ship the control, and move on. What they never realize is that the variation was better all...
Are you looking to take your website's user experience to the next level and drive measurable improvements in conversions? Heatmap tools offer a powerful solution for in-house testers and CRO agencies seeking to understand user behavior, identify friction points, and optimize website performance. In this comprehensive guide, we'll dive into...
