A/B Testing
If you’re planning to halt your A/B testing program for the holidays, you may be missing the most wonderful time of the year to capture customer insights. While it’s true – the holiday season is very different from rest-of-year, and shifts in traffic and customer behavior can pollute your...
Full Stack Experimentation
Ever had a hidden bug ruin your entire experiment? Imagine a backend disconnect causing data to go out of sync or a front-end flicker revealing the control version before the page loads. These seemingly minor issues can completely perforate the integrity of your test results and wipe out weeks...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Trending
As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling...
Shopify A/B Testing
Shopify’s infrastructure updates, particularly to its checkout systems, have prompted these improvements. In early 2023, Shopify announced it was deprecating checkout.liquid in favor of Checkout Extensibility, a sandboxed, controlled approach that protects sensitive data, is faster, and ensures checkout customizations don’t break during platform upgrades. While these changes mean...
Optimization
Celebrating women in CRO who are redefining experimentation with creativity, data-driven insights, and a human-centered approach. Women often take on a substantial amount of unseen work in the workplace—work that’s crucial but rarely recognized. From managing team logistics to organizing events and fostering team cohesion, these “invisible” tasks frequently...
Optimization
A Candid Conversation with Sobia Kamran “The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of...