Privacy
2020 changed everything. The pandemic forced us to move our entire lives online and to maintain a semblance of normalcy when the reality is a fully remote world is anything but normal. Individuals and businesses turned to technology to survive, exposing deep privacy and security issues and putting pressure...
Growth Marketing
In October 2020, Google introduced Google Analytics 4 (GA4), its largest update to Google Analytics since the popular tool was unveiled in 2005. Since then, there’s been tons of excitement with regards to the direction Google is taking the product, as well as a lot of questions regarding the...
A/B Testing
Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The most disturbing aspect of the whole debacle was...
Business Strategy
A customer can be satisfied with the service you provide — your diligence, fast support and expertise, the way your company does business, who it does business with, your pricing, the plans and features you offer — but still churn. Or they could run into issues all the time...
A/B Testing
Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target...
Growth Marketing
There is a great Chinese proverb — chase too many rabbits, catch none. This maxim couldn’t be more applicable to content marketing. There are just too many SEO strategies to do them all. And when it comes to link building, your best bet is to focus on one approach...