I’ll be honest…I love a good quiz. From teen magazine questionnaires to BuzzFeed classics telling me what kind of bread I am (sourdough), I am all in. Whenever I see a quiz on a brand’s site, I can’t resist clicking through and waiting eagerly for the results. But despite my deep love for the medium,…
We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Interview with Nils Stotz There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
If you’re serious about Conversion Rate Optimization, you already know the biggest bottlenecks: slow test cycles, messy data, and guessing what will actually move the needle. That’s where AI can be a game-changer. In this article, we’ve handpicked 20 AI-native tools built to tackle specific CRO challenges, whether it’s...
Most people think of generative AI as a writing assistant for creating blog posts, ad copy, or brainstorming ideas. And while it’s helpful there, that’s not where it’s most powerful. The real magic shows up in analytics implementation. When setting up analytics (aka setting up tagging for a site),...
You’re not just optimizing for Google anymore. Large language models like ChatGPT, Claude, and Gemini are the new gatekeepers of online discovery. These AI-powered search engines often surface answers and shape buyer journeys within their interfaces, but they also direct traffic to websites they deem authoritative. The numbers are...
A Candid Conversation with Jim Huffman Jim – tell us about your background. Where are you from and what are you passionate about? I’m originally from Oklahoma, now living in Seattle. I’m a founder, marketer, author, and proud girl dad. I started out thinking I’d go into Investment banking,...
LLMs don’t think. They’re mimics. And, like jazz musicians who spend years listening and absorbing patterns and then riffing on these patterns to create something new, so too do LLMs generate text based on their extensive training dataset. The good news is that this mimicry is programmable. By feeding...
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
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Shane Barker
Digital Marketing Consultant and strategist
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