Latest Blog Post on Convert

Targeting and Triggering: The Key to Tuning Your A/B Testing Accuracy

Strategically combining targeting and triggering in your A/B tests produces reliable results by focusing tests on the right audience at the right time. Key points: Targeting controls who is included in the experiment while triggering defines when the variation is applied during the user's experience. Targeting narrows the audience based on specific criteria like device,…

Written By: Uwemedimo Usa
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We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!

Convert Authors

Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Trending

Increase Holiday Sales With These Conversion Tips (Shopify Edition)

As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling...

Shopify A/B Testing

Convert Shopify App: Everything You Need to Know About the Newest Upgrade

Shopify’s infrastructure updates, particularly to its checkout systems, have prompted these improvements. In early 2023, Shopify announced it was deprecating checkout.liquid in favor of Checkout Extensibility, a sandboxed, controlled approach that protects sensitive data, is faster, and ensures checkout customizations don’t break during platform upgrades. While these changes mean...

Optimization

Hidden Gems in Optimization: The Women Behind The Metrics

Celebrating women in CRO who are redefining experimentation with creativity, data-driven insights, and a human-centered approach. Women often take on a substantial amount of unseen work in the workplace—work that’s crucial but rarely recognized. From managing team logistics to organizing events and fostering team cohesion, these “invisible” tasks frequently...

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Founder & CEO, CorvusCRO

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Shane Barker

Digital Marketing Consultant and strategist

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