Interview with David Sanchez del Real Meet David Sanchez del Real, a guy who's been hooked on solving puzzles since he was a kid tinkering with busted TVs. These days, he's swapped circuit boards for data sets and is the Head of Optimization at AWA digital. David is a firm believer in the "scientifically challenging…
We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Interview with Lucas Vos Get ready to meet Lucas Vos, RTL’s Senior Conversion Specialist. With over 300 A/B tests under his belt and multiple teams coached, he is truly one to watch in the space. Lucas was thrown headfirst into the world of CRO at the Dutch newspaper, NRC,...
Interview with Sahil Patel Today, we sat down with Sahil Patel, CEO of Spiralyze, for an interview you won’t want to miss. Be prepared to be blown away. First off, Sahil says that just mimicking your competitors’ playbook is a fool’s errand. This is especially true for B2B SaaS....
To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. And we do not wish to masquerade as such. Instead, we’re observers, just like you, trying to make sense of an exponential advancement in technology. There’s been a ton (conservative estimate) of hype around...
Interview with Melanie Kyrklund A bona fide expert in experimentation, Melanie Kyrklund has an impressive 14-year career behind her. Fair to say she knows her stuff. According to Melanie, the best way to navigate an ever-changing business landscape is to continuously refine your knowledge and experimentation process in order...
In 2023, we launched a plethora of new features, and boy, did they make a splash! This was our answer to two major industry shifts: Now, Google Optimize offered a low barrier to entry for many testers but also encouraged a lot of random, one-off efforts. When the news...
2023 has been a year of unprecedented growth and change here at Convert. Right after Google announced its Google Optimize sunset, we revamped our pricing model to accommodate testing teams with big ideas (and modest budgets). Convert has always been the best tool at the intersection of pricing-support-features. But...
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
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Shane Barker
Digital Marketing Consultant and strategist
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