Optimization
Interview with Tracy Laranjo A powerhouse in the CRO world, Tracy is SplitBase’s Head of Research and the host of the Experiment Nation podcast. With a long list of successful projects under her belt, Tracy is a firm believer in the power of community and the importance of surrounding...
Shopify A/B Testing, Getting Started With A/B Testing
Your product page is your elevator pitch. Since visitors spend an average of 54 seconds on a page, you have less than a minute to convert them. So we asked CRO experts to nominate their favorite product pages to dissect them and find the common thread that ties all...
A/B Testing
Great content isn’t created by an individual. Say “hello” to the experts who’ve made this guide possible. Over 80 years of experimentation and A/B testing experience. Andreas Almqvist Gref Carlos Trujillo Jake Sapirstein Joe Marshall John Ekman Loredana Principessa Lukas Petrauskas Matt Scaysbrook Miles Hoogwerf Nadav Druker Nicolai Høg...
Privacy
It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. And let’s be real, it’s no surprise that more and more testers are jumping ship to alternative tools. But, before you follow suit and kiss GA4 goodbye,...
Optimization
Interview with Ryan Webb Meet Ryan Webb, a true trailblazer in the world of conversion optimization. With nearly two decades of experience, Ryan takes a data-driven, research-backed approach to identify the most impactful ways to persuade visitors to take action. He challenges traditional notions of optimization by emphasizing the...
A/B Testing
Well, if you are a part of the experimentation ecosystem, you already know that Google Optimize is bidding us goodbye. Time to look for a few Google Optimize alternatives! Yes, you need to free up your schedule, sit in for a ton of demos, and take trials. You know...