So what exactly is CRO? And how do you speak “conversion” like an expert? We’ve compiled the only in-depth blog marketers need to master CRO in 2021 & beyond.
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We’ve all been there: the frustrating task of manually adding the date in a form. Now, I don’t know about you, but when I am looking for the date format, my brain goes into overdrive. Are you going for MM/DD/YYYY? What if we want YYYY-MM-DD instead? How many days does February have again? This blog…
Microcopy is what one would call a “man on a mission”. Essentially, it’s a technique with a very specific purpose that can earn brands conversions, by influencing how prospects behave at the moment of taking an action. More often than not, microcopy is what reduces friction by making prospects...
If you’re an eCommerce brand, sooner or later, you’re likely going to come across this scenario: Experimenting with a new layout or website theme that applies across different products or websites. To find out if the new element works, you could A/B test each product or website individually… That...
The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The new law comes as tech giants face pushback from lawmakers and consumers over their handling of personal information. The Virginia Consumer Data...
Has this ever happened to you? You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Should you expose expensive paid traffic to a variant that may actually be worse than the control? Of course in all A/B tests, there...
Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have...
Video took on a new trajectory in 2020. As the world etched deeper into the coronavirus pandemic, people turned to the web to connect with each other and brands. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and...
Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
Shane Barker
Digital Marketing Consultant and strategist
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
Your blog section is a great resource for both brands and marketers. Kudos to the team!
Matt Beischel
Founder & CEO, CorvusCRO
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