Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Trending
As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling...
Shopify A/B Testing
Shopify’s infrastructure updates, particularly to its checkout systems, have prompted these improvements. In early 2023, Shopify announced it was deprecating checkout.liquid in favor of Checkout Extensibility, a sandboxed, controlled approach that protects sensitive data, is faster, and ensures checkout customizations don’t break during platform upgrades. While these changes mean...
Optimization
Celebrating women in CRO who are redefining experimentation with creativity, data-driven insights, and a human-centered approach. Women often take on a substantial amount of unseen work in the workplace—work that’s crucial but rarely recognized. From managing team logistics to organizing events and fostering team cohesion, these “invisible” tasks frequently...
Optimization
A Candid Conversation with Sobia Kamran “The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of...
Optimization
A Candid Conversation with Krista Suchy Lohse “The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite...
A/B Testing
What Is MDE? Minimum detectable effect (MDE) is pretty simple on the surface, but it’s also one of the most confusing and misunderstood terms in online A/B testing. Well, it’s pretty close, but even those people know in the back of their minds that statistical power also factors into...