Digital marketing is one of the most exciting industries to be in. There’s always something changing, so you feel motivated to research, try new tactics and play with new tools. What’s changing for 2021? Here are a few digital content marketing tactics to adopt in 2021 and beyond: 1....
Cold calling. Nerve wracking, isn’t it? It takes a while for sales reps to get used to being hung up on, or their best efforts being met with rude responses. But every so often, cold calling strikes gold. And that’s why so many industry leaders continue to persevere with...
Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices, but there might be another way to get extremely valuable insights for your next optimization campaign: conducting...
Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. In a manner of speaking, at least. As The Hill reported at the time, what they actually announced was...
In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, Proposition 24 or Prop 24) to the November 2020 ballot. On November 3rd, 56% of Californians voted in favor...
Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts So, you’ve set up your A/B test with Convert and are ready to start optimizing your site. You know it will tell you the percentage of people converting through your registration form or checkout for each variant....
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