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Shopify A/B Testing, Getting Started With A/B Testing

E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

When you promise a specific revenue or conversion rate, you’ll pique a potential client’s interest. But is it a surefire way to define the success of your optimization programs? With rapidly evolving customer preferences and behavior, shifting to the caveat emptor world —  promising ridiculous numbers just to win...

A/B Testing

Meta-Analysis in Online Controlled Experiments: An Unbiased Look at the Power and Limitations of This Scientific Method

How useful is meta-analysis in A/B testing and other online experiments? Is it helpful for leveraging past learning to improve your hypothesis generation? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience?...

Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Product Page Optimization

Shopify Product Page Optimization Mega Guide (With 13 Real Examples & 13 Expert Tips)

If you’re like most Shopify marketers, a poor conversion rate will keep you up at night, sweating, and second-guessing decisions. Now you can dry your sweat and go back to sleep because, in this article, you’ll learn steps to optimize a Shopify product page for higher conversion rates. You’ll...

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Matt Beischel

Founder & CEO, CorvusCRO

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Shane Barker

Shane Barker

Digital Marketing Consultant and strategist

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