If you are like me and most CROs and CMOs, SaaS tools are like shiny diamonds that attract us with the promise of riches in the currency of increased conversions with the bonus of making our jobs easier. But two problems exist: Not every shining diamond is authentic. We...
In the world of eCommerce, psychological principles play a huge role in consumer purchase decisions. In fact, 84% of people trust reviews as much as they trust their friends. One of the best examples of these psychological and social phenomena in action is social proof. Using social proof is...
Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything? Better yet, what if you could use telepathy to beam all your A/B testing plans and results to the people...
The holidays pose some interesting challenges for optimizers including: Juggling your testing roadmap with an increase in demand from marketing, Working with small windows of time to validate products (before the influx in web traffic), and Battling direction changes from senior management. The added pressure and sudden lack of...
Seasonality provides a unique marketing opportunity. Thanks to yearly seasonal trends, we can predict how customers are going to react to our marketing campaigns. It’s that predictability of shopping behaviors that make a holiday season such an effective sales booster. On top of that, the end-of-year season is the...
While conversational marketing automations and chatbots are the in thing these days, here at Convert we steer clear of fads that take the focus away from what truly matters — our customers. I recently completed Drift Insider’s Conversational Marketing Certification. It inspired me to take a closer look at...
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