We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Google has just dropped the bomb that they’re pulling the plug on Google Optimize come September 2023 and has no plans to bring A/B testing to GA4. This news might have sent some testers into a frenzy, but here’s the thing – it’s also a prime opportunity to raise...
Interview with Daniel Jones In this eye-opening interview with Daniel Jones, CRO Lead at blubolt, Daniel explains why knowing your company’s strategy and goals inside out is critical to not wasting valuable time on unproductive paths. Make research your secret weapon, but don’t play favorites. Embrace a holistic approach...
Every modern digital organization needs to adopt full stack experimentation. Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Full stack testing provides insights for...
Interview with Lucrezia Platé With not one, but two Master’s degrees in Law and Finance, Lucrezia’s background might not seem like an obvious career path in optimization. But as it turns out, her passion for numbers, copywriting, and design, led her down the path of testing and experimentation eventually....
We’ve done it… and we are well ahead of schedule! As of today, our platform – Convert Experiences – is one of the first A/B testing providers to have an official functional integration with the Google Analytics 4 (GA4) platform. Moreover, it is the first to offer automated revenue...
Experimentation and innovation are inherently intertwined. Companies that run more experiments learn faster, iterate to optimal outcomes, and lean on data to facilitate better business decisions. But I’m preaching to the choir. If you’re reading this blog post, you know the power of experimentation. But spreading that excitement to...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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