To run scalable PPC campaigns, you need to bring down the cost-per-acquisition (CPA) metric on your PPC leads. Optimizing your PPC landing pages is one of the surest ways to do this. Doing so gives you a substantial increase in your conversions, without the need to increase your ad...
There are many articles written on email marketing, but it is difficult to find one that explores the psychology of persuasion. And it is even rarer to find an article that doesn’t base its advice on personal anecdotes. This article aims to fill such a gap by introducing you...
COVID-19, it has become a life-changing world-trauma. Businesses scrambled to readjust to the changing needs and guidelines that emerged because of the pandemic. But what will happen after COVID-19? The businesses that thrive post-COVID-19 on the customer-side will be the ones who understand the psychological progression, path of trauma,...
This is Part 2 of the Ultimate Conversion Webpage Review webinar series by Convert and Creative Thirst where we reviewed several websites to examine where many site owners go wrong and provide feedback for improvement. In the first part, we looked at a popular shoe brand, Chinese Laundry. This...
There’s no denying that the influence of social psychology plays a substantial role in our everyday lives. Whether we notice it or not, we fall under its sway all the time. Plus, it’s more than fair to say that the science of persuasion is especially relevant in the sphere...
On July 16, 2020, the Court of Justice of the European Union (the “CJEU”) issued its landmark judgment in the Schrems II case (case C-311/18). In its judgment, the CJEU concluded that the Standard Contractual Clauses (the “SCCs”) issued by the European Commission for the transfer of personal data...
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