Google confirmed today what many had feared: Google Optimize will not be making a return in Google Analytics 4 (GA4). The initial sunset announcement from January 20th has been revised to clarify this, signaling a shift in focus towards investing in third-party A/B testing integrations instead. Convert Experiences will...
We get that you’re here after the Google Optimize sunset announcement. We’re sorry to say that if you cherished a deep (and secret) hope of seeing Optimize in a GA4 avatar … Google has updated its original sunset announcement to shatter that dream. Google will invest in ensuring that...
Hailed as the “most important marketing activity,” CRO has come a long way. The abundance of courses, blueprints and frameworks has made it easy for even a complete beginner to learn the ropes. But a few years ago, this was hardly the case. Simon Girardin had to figure out...
Picture a grocery store’s aisles: Even if you’ve never been to this specific one before, you can almost always find your way to where the drinks are. This isn’t only because you have the overhead aisle signs to guide you (although they play a huge role in it), but...
Google has just dropped the bomb that they’re pulling the plug on Google Optimize come September 2023 and has no plans to bring A/B testing to GA4. This news might have sent some testers into a frenzy, but here’s the thing – it’s also a prime opportunity to raise...
As we predicted on November 9th, 2022, Google’s restructuring efforts saw the company not only eliminate 12,000 jobs but also trim its optimization product offerings. Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. So now what? Well, first up –...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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