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CRO is About Conversions. But It’s Also About So Much More

Conversion Rate Optimization is evolving. It has stepped up from playing around with form elements to uniting teams around downstream metrics like retention.

So why do you keep reading blogs by tool vendors that glorify a huge investment in software as the antidote to literally EVERY CRO problem out there?

--- Yup.. We are Convert. We sell A/B testing tools. Yet we understand we are a hammer. Only as good as the people using it! ----

That’s why we visit your inbox once a month with a round-up of optimization gold spanning - UX, UI, conversion copy, testing Ops, and how to actually view testing for long-term success - curated from the best minds in the space.

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Medians, trends, patterns curated from thousands of tests you didn’t have to run. You’re welcome.

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Think like an optimizer. Treat data with respect. Embed an experimentation mindset. Align testing with tangible business goals.

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