A/B Testing Goals

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More is More When It Comes to A/B Test Objectives.

We’re all for not cherry picking winners. And yes, if you track too many things, you run the risk of seeing an uplift in metrics that don’t matter.

But this isn’t what stymies most experimentation programs.

Following closely on the coat-tails of a lack of understanding needed to set a metrics strategy, it is ridiculously prohibitive caps on goals tracked - either in number, or in type!

Inability to track goals across the funnel. Page-level testing can only get you so far.

Pre-configured goals are great. But when you want to move beyond templates for basics like clicking page elements, the frustration of needing to access advanced options (and failing) is real.

Goals are often hard to conceptualize, and even harder to translate into tangible settings. Add to that clunky UIs, and it’s no wonder that very few A/B testing platforms pride themselves on the variety or sophistication of their goals.

Convert Experiences is Built Differently

15 Active Goals per Project. More than enough to cover your outcome metrics, your driver metrics, your guardrails, and properly defined Overall Evaluation Criterion (OECs).

Advanced Goals Engine. Leverage 40+ filters that can be stacked together to define and track the most complex user actions and intents.

Simple Templates Drop Down and a Drag & Drop Advanced Goals Engine. Don’t break a sweat. Just break the barriers of what you thought you could track.

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Convert Experiences Has 9 Goal Types To Serve Limitless Possibilities.

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Advanced Goals Engine

40+ filters across categories like site content viewed, traffic source and campaign, visitor data, systems used, and complex page tags. Stack in unlimited combinations to track granular actions, and keep up with the messy buyer’s journeys that are the norm today.

High Performer Fall 2021 High Performer Winter 2022 High Performer Spring 2022 High Performer Spring 2022

Google Analytics Goal Import

Import Google Analytics goals you’ve already been tracking and use them to call winners in the Convert Experiences ecosystem. Done and dusted in a few mouse clicks.

Google Analytics Goal Import

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Testers Execute These Tasks.Convert Experiences Makes Them Easy.

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Testing on a Shopify Store?

Try Our Custom App For Error-Free Revenue Tracking.

Track Complex Buyer Journeys. Respect Your Experimentation Program’s Focus.

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