Track Complex Buyer Journeys. Respect Your Experimentation Program’s Focus.
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We’re all for not cherry picking winners. And yes, if you track too many things, you run the risk of seeing an uplift in metrics that don’t matter.
But this isn’t what stymies most experimentation programs.
Following closely on the coat-tails of a lack of understanding needed to set a metrics strategy, it is ridiculously prohibitive caps on goals tracked - either in number, or in type!
Inability to track goals across the funnel. Page-level testing can only get you so far.
Pre-configured goals are great. But when you want to move beyond templates for basics like clicking page elements, the frustration of needing to access advanced options (and failing) is real.
Goals are often hard to conceptualize, and even harder to translate into tangible settings. Add to that clunky UIs, and it’s no wonder that very few A/B testing platforms pride themselves on the variety or sophistication of their goals.
Up to 50 Active Goals per project. More than enough to cover your outcome metrics, your driver metrics, your guardrails, and properly defined Overall Evaluation Criterion (OECs).
Advanced Goals Engine. Leverage 40+ filters that can be stacked together to define and track the most complex user actions and intents.
Simple Templates Drop Down and a Drag & Drop Advanced Goals Engine. Don’t break a sweat. Just break the barriers of what you thought you could track.
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Track visits to a specific page to trigger goals.
Track revenue generated to fire a goal. Supplement simple upstream actions with downstream impact.
Fire a goal when audiences click a link on specific pages, or anywhere across the entire site.
The most common goal type - fire one when audiences submit a form, either on defined pages, or anywhere across the site.
Track interactions with site elements and capture this behavior as a goal.
Track any action as a goal by adding a snippet of custom code to target landing pages. Ideal for post-conversion/thank you page tracking.
Give nuance to the engagement on your site. Track scroll depth and fire a goal when audiences go past a certain percentage.
40+ filters across categories like site content viewed, traffic source and campaign, visitor data, systems used, and complex page tags. Stack in unlimited combinations to track granular actions, and keep up with the messy buyer’s journeys that are the norm today.
Import Google Analytics goals you’ve already been tracking and use them to call winners in the Convert Experiences ecosystem. Done and dusted in a few mouse clicks.
Convert Experiences is, in my opinion, the best A/B testing software on the market right now. It is my go-to recommendation for any A/B testing requirement. First off, the support is top-notch. It is easy to get hold of senior developers. We are advanced A/B testers and Convert is the only piece of software that has the critical features like blink handling, advanced editing and breakdown of conversion patterns - that I have not been able to find anywhere else.Francis TeoDirector & Lead Consultant
Via G2 Crowd
When we first started to look into Convert.com we were having issues with the "flicker" effect in some of our tests. We were used to running tests with Google Optimise and we had worked on VWO. We've now been using Convert.com and we think it's one of the best tools around. It's flexible from a development point and the goals are easy to set up and unlimited, the reporting is great for clients, and the support is always friendly and helpful.Adrian GOwner
Via G2 Crowd
The whole discussion around CRO and the pertinence of its name comes from an obsession with conversion rate - a snapshot in time. Sometimes experiments can’t allow tracking downstream actions because of delays and lag.
But when it is possible, Convert Experiences is onboard with you.
Check data in 3rd party systems (your CRM) and correlate high intent signals like demo requests or CLTV with easy to track actions like form submissions.
Optimizing for app logins? Optimizing for downloads?
Set a cookie denoting the status of your audience members, and track it’s presence in response to your interventions.
Introduced a new widget on your website? Added a new video?
Compound element interactions with revenue generated to go beyond “in the moment” insights. Understand what truly moves the needle for your audiences.
Try Our Custom App For Error-Free Revenue Tracking.
We Create Ungated A/B Testing Resources with Industry Experts.
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