Reliable A/B Testing Tool for Ecommerce Teams

A/B testing helps you scale what works and remove guesswork. When you run continuous tests on product pages, checkout flows, and key user journeys, you improve conversion rates in small, compounding steps. Convert lets you launch seasonal tests quickly and route traffic to the best performers in real time.

Convert integrates with Shopify primarily through Shopify App . This enables seamless tracking of key e-commerce events (like add-to-cart and purchases), allows you to conduct experiments, and measures data across both platforms for comprehensive analysis.

Yes, absolutely. Convert fully supports both multi-page experiments (allowing you to test changes across multiple linked pages like an entire checkout funnel) and split URL tests (where you can compare entirely different versions of a page hosted on separate URLs).

Yes. Convert offers robust integration with Google Analytics 4 (GA4), helping you unify your experiment data with your broader analytics for deeper insights. It also provides a powerful and flexible custom goals engine, enabling you to track virtually any user action on your site as a conversion.

You might see both lower numbers in Shopify and, in some cases, higher numbers in Convert, let me explain:

Why Shopify may show lower numbers?

Shopify’s conversion tracking relies on visitor data being available in the browser. If a visitor has privacy settings enabled, uses an ad blocker, or has cookies disabled, Shopify may not be able to track their session or conversion. This can result in some conversions not being counted in Shopify’s reports, especially as privacy tools become more common.

Why might Convert show higher numbers?

There are a few reasons why Convert could report more conversions than Shopify:

1. Differences in event attribution and timing: Convert records a purchase as soon as the event is triggered on your storefront, regardless of what happens to the order afterward. Shopify, however, may only count conversions for orders that are fully completed and meet certain criteria.
2. Shopify order status filtering: Shopify’s reports often exclude orders that are canceled, refunded, marked as test, or have incomplete payment. Convert, on the other hand, counts the purchase event as soon as it’s triggered, even if the order is later canceled or refunded.
3. Web Pixel and/or webhook timing and third-party payments: If a purchase is made using a third-party payment provider, there can be a delay or difference in how and when Shopify and Convert record the event. Convert may capture the event immediately, while Shopify may only count it after payment is confirmed, or not at all if the payment fails.

Summary:

• Lower numbers in Shopify are often due to visitor data loss from privacy tools or ad blockers.
• Higher numbers in Convert are usually due to differences in how and when conversions are counted, and whether certain orders are filtered out by Shopify after the event is triggered.

Absolutely. Many high-performing teams test less often, but more intentionally. Convert’s UI makes setup simple, and you don’t need a full dev team to find wins. Focus on key flows like PDP, cart, and mobile UX, and you’ll still gain meaningful insights.

That depends on your size and goals. An ideal DTC optimization team typically includes a CRO Lead/Manager to strategize and oversee, a Data Analyst for insights and reporting, a UX/UI Designer for creating test variations, and potentially a Developer for complex implementations. Smaller teams can combine roles, but you need these core competencies for continuous improvement.

Yes, absolutely. Convert supports granular theme testing for Shopify stores, including unpublished themes, Liquid logic changes, and URL-based targeting. You can also perform full redesign or layout comparison tests using Split URL testing on any ecommerce platform. This lets you compare old versus new experiences without needing a full switch.

You can, as long as the subscription flow runs client-side. Most tests involve pricing displays, CTA wording, or step order. If your subscription tool uses dynamic rendering or external scripts, Convert’s team can help you set targeting rules that work reliably.