2026 Comparison
Meet Convert Experiences, an Optimizely alternative with flat-rate pricing from $299/month versus Optimizely’s custom-quoted annual contracts. A side-by-side comparison of features, privacy, support, and total cost, verified May 2026.
At a glance · 5 metrics
Verified May 2026
| Convert Experiences | Optimizely Web Experimentation | |
|---|---|---|
| Starting price | Convert Experiences $299/month on annual billing ($3,588/year) for 100K monthly tested users | Optimizely Web Experimentation Not published. Industry estimates: ~$36,000/year entry-level* |
| Pricing model | Convert Experiences Published flat-rate plans, monthly or annual billing | Optimizely Web Experimentation Custom quote required; annual contracts only |
| G2 rating | Convert Experiences 4.7 / 5 (98 reviews) | Optimizely Web Experimentation 4.2 / 5 (408 reviews) |
| Support response | Convert Experiences 2m 44s | Optimizely Web Experimentation Not published; tiered support packages by plan |
| EU data residency | Convert Experiences Frankfurt, Germany (default on every plan) | Optimizely Web Experimentation US default; EU Data Hosting available as a configurable option |
*Optimizely does not publish pricing (verified May 2026). Every product on Optimizely’s pricing page routes to a ‘Request pricing’ form. The ~$36,000/year entry-level estimate is drawn from Vendr’s anonymized buyer dataset and Kirro’s March 2026 pricing analysis.
Trusted by Experimentation Teams at Sony, TOMS, Virgin Mobile, and CRO Agencies Running Multi-Client Testing Programs
Reason 01
Convert Experiences publishes flat-rate plans starting at $299 per month* on annual billing. Optimizely Web Experimentation publishes no pricing. Every product on optimizely.com/plans routes to a ‘Request pricing’ form. If you’re evaluating against an Optimizely renewal, expect entry-level quotes near $36,000 per year. With Convert, you see the price before you talk to anyone.
*Convert Experiences plans start at $299/month (annual billing). Optimizely Web Experimentation: ~$36,000/year minimum, custom-quoted, annual contracts only. Convert pricing: convert.com/pricing, May 2026. Optimizely pricing benchmarks: Vendr buyer dataset 2026, Kirro pricing analysis March 2026.
Reason 02
Convert Experiences Pro at $420 per month* annual includes A/B testing, multivariate testing, server-side experimentation, feature flags, personalization, and 90+ integrations. Optimizely sells these as separate products under separate contracts: feature flags need Optimizely Feature Experimentation, behavioral personalization needs Optimizely Personalization. As your testing program grows, so do your Optimizely line items. With Convert Experiences, the capability is already in your plan.
*Convert Experiences Pro ($420/month annual) includes server-side, feature flags, personalization, MVT, and multi-page testing. Optimizely sells each as a separate product. Convert plan inclusions: convert.com/pricing, May 2026. Optimizely product structure: optimizely.com/plans, May 2026.
Reason 03
Convert Experiences uses first-party cookies only on every plan, hosts your experiment data on EU-based servers in Frankfurt by default, and includes HIPAA on every paid plan. Optimizely Web Experimentation defaults to US hosting; EU residency is a configurable option, and HIPAA needs an Enterprise BAA. If your client onboarding asks where the data sits, you have a one-line answer.
*Source: Convert compliance: convert.com/pricing footer + convert.com/security, May 2026. Optimizely compliance: optimizely.com/trust-center/compliance + optimizely.com/trust-center/Optimizely-EU-Data-Privacy, May 2026.
Reason 04
Convert Experiences provides email and live chat on every paid plan, phone support on Pro and Enterprise, with a 2m 44s median first-response time. G2 scores Convert 9.5 on Quality of Support against Optimizely Web Experimentation’s 8.0*. When your client’s test breaks at 4 pm on a Friday, you don’t want to be told to call your implementation agency. You want the platform to answer.
*Source: Convert support: convert.com homepage + convert.com/pricing, May 2026. Optimizely support tiers: g2.com/products/optimizely-web-experimentation/reviews + vwo.com/compare/optimizely-vs-convert/, May 2026.
Reason 05
Convert Experiences renders variations through SmartInsert™, a flicker-prevention layer in production since 2016. Optimizely Web Experimentation uses edge delivery, and a recent user still notes ‘a small delay before the experiment changes appear.’* Your test traffic isn’t a place to find out which approach holds up on your homepage. SmartInsert keeps the page clean.
*Optimizely edge delivery: optimizely.com/products/web-experimentation, May 2026. G2 reviewer quote: g2.com/products/optimizely-web-experimentation/reviews, May 2026.
| Feature | Convert Experiences | Optimizely Web Experimentation |
|---|---|---|
| A/B testing | Convert ExperiencesIncluded on every paid plan (Growth, Pro, Enterprise) | Optimizely Web ExperimentationIncluded in Optimizely Web Experimentation |
| Split URL testing | Convert ExperiencesIncluded on every paid plan | Optimizely Web ExperimentationIncluded in Optimizely Web Experimentation |
| Multivariate testing (MVT) | Convert ExperiencesPro and Enterprise plans | Optimizely Web ExperimentationIncluded in Optimizely Web Experimentation |
| Multi-page experiments | Convert ExperiencesPro and Enterprise plans | Optimizely Web ExperimentationIncluded in Optimizely Web Experimentation, with exclusion groups for safe concurrent tests |
| Server-side experimentation | Convert ExperiencesPro and Enterprise plans (Full Stack & Feature Flags) | Optimizely Web ExperimentationAvailable via Optimizely Feature Experimentation (Separate product, separate contract)* |
| Feature flags and gradual rollouts | Convert ExperiencesPro and Enterprise plans | Optimizely Web ExperimentationAvailable via Optimizely Feature Experimentation; free Optimizely Rollouts plan covers feature flags plus 1 A/B test |
| Personalization (dynamic content) | Convert ExperiencesIncluded on every paid plan as Deploys (Growth: 10, Pro: 100, Enterprise: 300) | Optimizely Web ExperimentationAvailable via Optimizely Personalization (Separate product, separate contract)* |
| Multi-arm bandit / auto-allocation | Convert ExperiencesPro and Enterprise plans (Thompson Sampling default; Epsilon-Greedy and UCB also available) | Optimizely Web ExperimentationIncluded in Optimizely Web Experimentation |
| Visual editor (WYSIWYG) | Convert ExperiencesVisual Editor with full Code Editor for JavaScript and CSS at global and variation level, on every paid plan | Optimizely Web ExperimentationVisual editor with custom JavaScript support |
| Capability | Convert Experiences | Optimizely Web Experimentation |
|---|---|---|
| GDPR compliance | Convert ExperiencesCompliant since May 2018; built on Privacy by Design principles | Optimizely Web ExperimentationCompliant; EU-U.S. Data Privacy Framework certified; working toward Binding Corporate Rules with Swedish DPA* |
| CCPA compliance | Convert ExperiencesCompliant on every plan | Optimizely Web ExperimentationCompliant* |
| HIPAA compliance | Convert ExperiencesCompliant on every paid plan (Growth, Pro, Enterprise) | Optimizely Web ExperimentationSupported as Business Associate via BAA (signed with Enterprise customers only); not available on lower tiers* |
| ISO 27001 | Convert ExperiencesISO 27001 certified by InterCert | Optimizely Web ExperimentationISO 27001:2022, plus ISO 27017:2015 (cloud security) and ISO 27018:2019 (cloud privacy)* |
| SOC 2 Type 2 | Convert ExperiencesCompliant | Optimizely Web ExperimentationCompliant* |
| ePrivacy compliance | Convert ExperiencesFirst-party cookies only across every plan; ePrivacy ready | Optimizely Web ExperimentationNot explicitly claimed on Optimizely Trust Center as of May 2026 |
| Cookie type | Convert ExperiencesFirst-party cookies only | Optimizely Web ExperimentationCookies used; first-party-only status not explicitly claimed |
| Default data residency | Convert ExperiencesFrankfurt, Germany on Growth, Pro, and Enterprise (carbon-neutral servers) | Optimizely Web ExperimentationUS default; EU Data Hosting available as a configurable option* |
| Documented breach record | Convert ExperiencesZero Data Breach Compliant badge | Optimizely Web ExperimentationNo documented breach incidents found in public research as of May 2026 |
| Capability | Convert Experiences | Optimizely Web Experimentation |
|---|---|---|
| Published integration count | Convert Experiences90+ integrations | Optimizely Web ExperimentationTotal count not published as a single number on optimizely.com/connectors as of May 2026 |
| Google Analytics 4 | Convert ExperiencesNative GA4 integration; Convert is a trusted Google GA4 partner | Optimizely Web Experimentation1-click GA4 integration since October 2023* |
| Shopify | Convert ExperiencesCustom Convert Shopify app; supports Shopify Plus and headless Shopify | Optimizely Web ExperimentationNot native; available via marketplace partners |
| WordPress | Convert ExperiencesPlugin available | Optimizely Web ExperimentationConnectors available |
| Segment / CDP | Convert ExperiencesSegment integration on every paid plan | Optimizely Web ExperimentationReal Time Segment integration uses existing third-party CDP segments for experiment targeting* |
| Data warehouse | Convert ExperiencesBigQuery via integrations; Webhooks for custom export | Optimizely Web ExperimentationBigQuery via GCP; Snowflake; warehouse-native analysis via Optimizely Analytics (Separate product)* |
| REST API access | Convert ExperiencesREST API available on every paid plan; Convert MCP server supports Claude Code and Cursor | Optimizely Web ExperimentationREST APIs and SDKs available primarily through Optimizely Feature Experimentation (Separate product)* |
| Slack workflow notifications | Convert ExperiencesAvailable via integration | Optimizely Web ExperimentationNative Slack-integrated workflow notifications* |
| Feature | Convert Experiences | Optimizely Web Experimentation |
|---|---|---|
| Statistical engine | Convert ExperiencesFrequentist (default two-tailed Z) and Bayesian, switchable per experiment, with Bonferroni or Šidák correction | Optimizely Web ExperimentationStats Engine (proprietary, sequential, with false discovery rate control); Bayesian and Frequential Stats Engine |
| Sequential testing methodology | Convert ExperiencesAsymptotic Confidence Sequences (Waudby-Smith et al. 2023) on Pro and Enterprise plans | Optimizely Web ExperimentationSequential testing with FDR control built into Stats Engine* |
| Sample Ratio Mismatch (SRM) check | Convert ExperiencesChi-square goodness-of-fit at 99% confidence on every plan | Optimizely Web ExperimentationGuardrail Alerts and outlier management (winsorization, metric capping)* |
| Real-time reporting | Convert ExperiencesReal-time on every plan | Optimizely Web ExperimentationReal-time across various products |
| Goal types | Convert Experiences9 goal templates plus custom: pageview, click, revenue, scroll, advanced rule-builder, JS-triggered (30/100/200 active goals across Growth/Pro/Enterprise) | Optimizely Web ExperimentationCustom metrics, journey and funnel analysis, scorecards* |
| Native revenue tracking | Convert ExperiencesDynamic revenue tracking built into every plan | Optimizely Web ExperimentationCustom metrics in Web Experimentation; deeper revenue analytics via Optimizely Analytics (Separate product)* |
| Post-test segmentation | Convert ExperiencesBuilt-in segments: device, browser, campaign, country, new vs returning, plus custom | Optimizely Web ExperimentationPost-test segmentation tied to audience attribute coverage* |
| Data export | Convert ExperiencesExcel and PDF export on every paid plan; raw test data export on Pro and Enterprise | Optimizely Web ExperimentationExport capabilities depend on plan and product mix* |
| AI-powered insights | Convert ExperiencesConvert AI Wizard for variation copy refinement (Visual Editor) | Optimizely Web ExperimentationOpal AI: 24/7 platform-guidance chat, Instant Test Ideas, AI Variation Summary* |
| Item | Convert Experiences | Optimizely Web Experimentation |
|---|---|---|
| Starting price | Convert Experiences$299/month on annual billing ($3,588/year) for 100,000 monthly tested users; $399/month on monthly billing | Optimizely Web ExperimentationNot published. Industry estimates place entry-level Web Experimentation at ~$36,000/year (Vendr buyer dataset, 2026; Kirro pricing analysis, March 2026) |
| Transparent pricing | Convert Experiences | Optimizely Web Experimentation |
| Billing options | Convert ExperiencesMonthly and annual; up to 30% discount on annual | Optimizely Web ExperimentationAnnual contracts only |
| Free trial | Convert Experiences15 days, full features, no credit card required | Optimizely Web ExperimentationNo free trial. Optimizely Rollouts (free plan) covers Feature Experimentation only* |
| Self-serve signup | Convert ExperiencesSign up, choose a plan, start without a sales call | Optimizely Web ExperimentationEvery plan requires a sales conversation |
| Plan structure | Convert ExperiencesFlat-rate plans; one fee includes A/B, MVT, full-stack, feature flags, personalization, 90+ integrations, 40+ targeting filters | Optimizely Web ExperimentationModular: Web Experimentation, Feature Experimentation, Personalization, Analytics priced separately* |
| Quota overage handling | Convert ExperiencesAccount stays open at 90% and 100% of monthly tested users; alerts sent rather than auto-charge or cutoff. Overage: $399 per 100K (Growth) or $699 per 250K (Pro) | Optimizely Web ExperimentationUsage-based contracts; overage handling tied to negotiated contract terms* |
| Plan upgrade and renewal policy | Convert ExperiencesConvert pledges no forced plan upgrades; honors legacy pricing | Optimizely Web ExperimentationAnnual contract auto-renewal; written cancellation typically required to prevent renewal* |
| Migration assistance | Convert ExperiencesFree migration from Optimizely with agency partner support | Optimizely Web ExperimentationMigration tied to onboarding package and partner ecosystem* |
| Capability | Convert Experiences | Optimizely Web Experimentation |
|---|---|---|
| Median first-response time | Convert Experiences2 minutes 44 seconds | Optimizely Web ExperimentationNot published. Tiered support packages: Standard, Priority, Priority Plus (Response times tied to package)* |
| G2 Quality of Support score | Convert Experiences9.5 / 10* | Optimizely Web Experimentation8.0 / 10* |
| Email support | Convert ExperiencesEvery paid plan | Optimizely Web ExperimentationAvailable; speed and priority tied to support package* |
| Live chat support | Convert ExperiencesIn-app live chat on every paid plan | Optimizely Web ExperimentationOpal Chat — 24/7 AI assistant for in-platform questions* |
| Phone support | Convert ExperiencesPro and Enterprise plans | Optimizely Web ExperimentationTied to Premium support tier (Enterprise)* |
| Dedicated CSM | Convert ExperiencesPro plan: monthly account manager calls; Enterprise plan: weekly check-ins | Optimizely Web ExperimentationDedicated CSM on Enterprise contracts* |
| Guided onboarding | Convert ExperiencesPro and Enterprise plans, no add-on cost | Optimizely Web ExperimentationOnboarding tied to support package; setup frequently routes to third-party agencies* |
| Setup assistance approach | Convert ExperiencesIn-house support team handles setup directly; specialists named in customer testimonials | Optimizely Web ExperimentationImplementation handled by third-party agencies* |
*Sources include Optimizely Feature Experimentation, Optimizely Personalization, and Optimizely Analytics are separate products in the Optimizely portfolio, each priced under a separate contract. Per optimizely.com/plans, verified May 2026. Also sourced from current public Optimizely materials and G2 reviews visible on g2.com as of May 2026. Specifically: optimizely.com/trust-center/compliance, optimizely.com/trust-center/Optimizely-EU-Data-Privacy, optimizely.com/products/web-experimentation, optimizely.com/product-updates/web-experimentation, optimizely.com/plans, optimizely.com/beta, and g2.com/products/optimizely-web-experimentation/reviews.
Convert Experiences publishes every plan price at convert.com/pricing. Optimizely Web Experimentation publishes none. Every product routes to a ‘Request pricing’ form. You decide whether Convert fits your budget before your calendar fits a sales call.
Convert Experiences inserts the variation into the page before paint through SmartInsert™. Optimizely Web Experimentation renders via edge-delivered CDN. A current G2 reviewer notes ‘a small delay before the experiment changes appear.’ Your test pages stay clean every time.
Convert Experiences hosts customer experiment data on EU-based servers in Frankfurt across Growth, Pro, and Enterprise plans. Optimizely Web Experimentation defaults to US hosting; EU Data Hosting is available as a configurable option.
Convert Experiences includes HIPAA compliance on Growth, Pro, and Enterprise. Optimizely supports HIPAA as a Business Associate, but signs BAAs only with Enterprise customers.
Convert Experiences accepts self-serve sign-ups. Choose a plan, start a 15-day trial, and run the first test without a sales conversation. Optimizely Web Experimentation requires a sales call before any access.
Convert Experiences is operated by a carbon-positive business and runs on carbon-neutral servers in Frankfurt. Convert donates 1% of revenue to Stripe Climate and 1% to conservation initiatives, and uses 8% of every plan fee to plant trees through TIST, totaling over 93985 trees planted as of June 2026.
Convert Experiences
Optimizely Web Experimentation
In Convert Experiences, goals and audiences are configured inside the experiment record alongside variations, in a single linear flow. In Optimizely Web Experimentation, metrics, audiences, and pages are defined as separate first-class objects in the project before the experiment can use them, which is useful for reuse across tests and additional steps for a single test. Source: convert.com/features and support.convert.com (May 2026); docs.developers.optimizely.com/web-experimentation (May 2026).
Convert Experiences
Optimizely Web Experimentation
Convert Experiences treats audience configuration as part of the experiment workflow; Optimizely treats audiences as project-level objects that get applied to experiments. The Optimizely structure favours teams reusing the same audience across many experiments; the Convert structure favours teams running heterogeneous tests where each audience is purpose-built. Source: convert.com/features (40+ targeting filter list, May 2026); Optimizely audience documentation per docs.developers.optimizely.com/web-experimentation (May 2026).
Convert Experiences
Optimizely Web Experimentation
Both platforms ship mature statistical stacks with different design choices. Optimizely Web Experimentation runs sequential Stats Engine (developed with Stanford University) by default — always-valid p-values, FDR control, automatic SRM detection — plus Stats Accelerator for multi-variation exploration, Auto Allocate for traffic-shaping bandits, and Epoch Stats Engine for time-varying conversion rates. Convert Experiences exposes Frequentist (two-tailed Z with Bonferroni or Šidák correction) and Bayesian as a per-experiment toggle, with Asymptotic Confidence Sequences (Waudby-Smith et al. 2023) for sequential testing and Multi-Arm Bandits with Thompson Sampling, Epsilon-Greedy, or UCB. Optimizely bakes methodology into a proprietary system; Convert puts the engine choice in the user’s hands. Source: support.optimizely.com (Stats Engine, Stats Accelerator, Epoch Stats Engine, January 2026); convert.com/features (Frequentist and Bayesian engine documentation, May 2026).
Convert Experiences
Optimizely Web Experimentation
Both platforms ship a winner-deployment step. Convert Experiences provides a one-click ‘push to 100%’ option that keeps the variation served through the testing tool while engineering schedules permanent implementation; Optimizely’s typical post-experiment workflow assumes engineering pickup as part of the deploy step. Either is defensible; the Convert flow gives marketing a holding pattern that doesn’t depend on a deploy window. Source: support.convert.com (post-experiment publish behaviour, May 2026); Optimizely lifecycle documentation (May 2026).
Convert uses first-party cookies only across every plan, hosts customer experiment data on EU-based servers in Frankfurt by default, and operates without storing personally identifiable information.
Convert publishes flat-rate plan pricing from $299 per month, includes A/B, multivariate, full-stack, feature flags, and personalization on Pro plans, and accepts self-serve sign-up without a sales call.
| Experience Name | ID | Visitors | ||
|---|---|---|---|---|
| Hero Headline A/Bsite-wide | 100023267 | 12,480 | ||
| Checkout Multivariate/checkout | 100023264 | 8,902 | ||
| Pricing Page Split URL/pricing | 100023262 | 5,341 | ||
| Feature Flag · New Plans+1 more | 100023260 | 3,217 | ||
| Checkout Funnel · 3-step/checkout | 100023258 | 2,108 |
Convert Experiences is a focused experimentation platform: A/B testing, server-side experimentation, feature flags, and personalization. Convert does not sell a CMS, a commerce module, or a digital asset manager bundled with the testing tool.
Convert Experiences is operated by a carbon-positive business. Convert runs on carbon-neutral servers in Frankfurt, donates 1% of revenue to Stripe Climate and 1% to conservation initiatives, and uses 8% of every plan fee to plant trees through TIST, totaling over 93985 trees planted as of June 2026.
We've used Optimizely, VWO, and others. Of them, Convert.com was the fastest to set up tests and execute them. It's our preferred platform for conversion rate optimization.
Lukas S.
Founder & President
I've used Adobe, Optimizely [...], and none of them really let you get your hands dirty with the code like this. Convert lets you do this right from the dashboard, which makes deploy and onboarding easy and fast.
Ken H.
Product Manager
Before, we used Google Optimize, but since its sunset, we were forced to look for an alternative. We contacted Optimizely and AB Tasty, but they were asking for almost 40k a year. Convert, the basic plan, is 6k a year, and we could do basically everything we wanted.
G2-VerifiedUser in Insurance
Mid-Market
What is Convert Experiences?
Convert Experiences is an A/B testing and experimentation platform, founded in 2009, that supports A/B testing, multivariate testing, split URL testing, multi-page experiments, server-side experimentation, feature flags, and personalization. Convert Experiences publishes flat-rate plans starting at $299 per month, hosts customer experiment data on EU-based servers in Frankfurt, Germany, and is GDPR, CCPA, HIPAA, ISO 27001, and SOC 2 Type 2 compliant as of 2026.
How much does Convert Experiences cost compared to Optimizely Web Experimentation?
Convert Experiences plans start at $299 per month on annual billing ($3,588 per year) for 100,000 monthly tested users; the Pro plan is $420 per month annual ($5,040 per year) for 250,000 monthly tested users. Optimizely Web Experimentation does not publish pricing on its website as of May 2026; every product on optimizely.com/plans routes to a ‘Request pricing’ form. Independent buyer benchmarks place the entry-level Optimizely Web Experimentation contract at approximately $36,000 per year (Vendr buyer dataset 2026, Kirro pricing analysis March 2026).
Does Optimizely Web Experimentation include feature flags and server-side experimentation?
Optimizely Web Experimentation includes A/B testing, multivariate testing, and multi-page experiments. Feature flags and server-side experimentation are sold under Optimizely Feature Experimentation, a separate product with a separate contract; behavioral personalization is sold under Optimizely Personalization, also separate. Convert Experiences includes A/B testing, multivariate testing, server-side experimentation, feature flags, and personalization (Deploys) inside one platform; A/B and split URL on every paid plan, with multivariate, server-side, and feature flags on Pro and Enterprise.
Is Convert Experiences GDPR and HIPAA compliant?
Convert Experiences is GDPR compliant since May 2018 and HIPAA compliant on every paid plan (Growth, Pro, Enterprise) as of 2026. Convert Experiences hosts customer experiment data on EU-based servers in Frankfurt by default across all plans and uses first-party cookies only. Optimizely Web Experimentation is GDPR compliant and supports HIPAA compliance as a Business Associate, but Business Associate Agreements are signed with Enterprise customers only. HIPAA is not available on lower Optimizely tiers.
Does Convert Experiences offer a free trial?
Convert Experiences offers a 15-day free trial, full features, no credit card required, with self-serve sign-up at convert.com. Optimizely Web Experimentation does not publish a free trial CTA on optimizely.com/plans as of May 2026. Every plan requires a sales conversation. Optimizely Rollouts, a free plan inside Optimizely Feature Experimentation, offers free feature flags and one A/B test, but Optimizely Rollouts is a separate product from Optimizely Web Experimentation.
How does Convert Experiences affect site speed compared to Optimizely Web Experimentation?
Convert Experiences renders A/B test variations through SmartInsert™, a patent-pending native flicker-prevention layer in production since 2016, with the Convert homepage citing zero measurable impact on Core Web Vitals scores. Optimizely Web Experimentation describes a different approach: edge delivery via global CDN, with experiments processed server-side and rendered before page content. A G2 reviewer currently visible on g2.com notes that ‘since [Optimizely Web Experimentation is] a client-side tool, there’s a small delay before the experiment changes appear on the page.’
Does Convert Experiences help teams migrate from Optimizely?
Convert Experiences offers free migration support from Optimizely Web Experimentation, with assistance from Convert’s certified agency partner network (per convert.com, May 2026). The migration covers experiment recreation, audience translation, and goal mapping, plus guided onboarding on Pro and Enterprise plans. Convert Experiences does not require an annual contract to start migration. The 15-day free trial allows a team to validate the platform before committing.
Where is Optimizely Web Experimentation a stronger fit than Convert Experiences?
Optimizely Web Experimentation is the stronger fit for organizations standardizing on Optimizely’s broader Digital Experience Platform (CMS, Configured Commerce, Content Marketing Platform, Digital Asset Management, Warehouse-Native Analytics), where the experimentation tool benefits from being part of one vendor’s full DXP stack. Optimizely also ships AI features in 2026 that Convert Experiences does not match in scope, including Opal Chat (24/7 AI experimentation guide), Instant Test Ideas, and AI Variation Summary. Convert Experiences is the stronger fit for teams that want a focused experimentation tooling, published flat-rate pricing, EU data residency by default, and self-serve signup without a sales call.
15-day free trial. Full features. No credit card required.
For migration questions or multi-account setup
Editorial Disclosure Convert Experiences is the product of Convert Insights Inc. All claims about Optimizely Web Experimentation on this page are sourced from publicly available materials — optimizely.com, the Optimizely Trust Center, optimizely.com/plans, optimizely.com/products/web-experimentation, optimizely.com/product-updates, optimizely.com/beta, the G2 head-to-head comparison page, and current G2 reviews — verified as of May 2026. Where Optimizely does not publish a figure (pricing, median support response time, integration count), the page either marks the figure as ‘Not published’ or cites independent buyer-data benchmarks (Vendr, Kirro). Errors can be flagged at [email protected] for correction.
