Want all-in-one heatmap and session recording? We’re not for you. But if you’re committed to running advanced A/B tests with features like custom targeting, JS goals, and robust QA - on all plans, you’ll love our app.
Number of Tested Users per month
|10k - 500k||10k - 2 million||10k - 5 million +||1M||500K|
|Price per month (monthly plan)||Monthly pricing not available on the site||Annual plans only||Annual plans only||
|Price per month (annual plan)||
From $200 to $1,853
From $480 to $5,245
From $1,068 to $10,326
From $2,400 to $22,312
From $5,760 to $42,756
From $12,816 to $123,912
$13,432Try Annual Plan
$8,392Try Annual Plan
Forced Plan Upgrades
|Discounts: 2 years|
|Discounts: 3 years|
|Auto-Upgrade||No (Overcharge per 10k $100)||No (Overcharge per 10k $100)||No (Overcharge per 10k $100)||No (overcharge per 100K $199)||No (overcharge per 100K $199)|
|Email Support (priority)|
|Phone Support||With Add-on|
|Dedicated customer success and/or technical solutions engineer||With Add-on||With Add-on|
|Active Domains for A/B testing||Unlimited||Unlimited||Unlimited||Unlimited||Unlimited|
|Split Url Testing|
|Multivariate Testing||With Add-on|
|No. of Active Experiences||Unlimited||Unlimited||Unlimited||Unlimited||Unlimited|
|Traffic Source Targeting|
|Time of Day Targeting||With Add-on|
|Easy One Tag Integrations|
|Number of 3rd party integrations||44||44||44||90+||90+|
|Advanced CSS/HTML/JS editor|
|Unique JS/CSS per Variation|
|Unique JS/CSS per Experiment|
|Unique JS/CSS per Project|
|Available via separate product||Available via separate product||Available via separate product||100||50|
Full Stack & Feature Flags
|Available via separate product||Available via separate product||Available via separate product|
|Automatic Bounce Measurement|
|Dynamic Revenue Tracking|
|Cross-domain Testing and Tracking|
|Post - segmentation||With Add-on|
|Campaign Data Retention||No limit||No limit||No limit||No limit||No limit|
Third-Party Site Goal Tracking
|IP Targeting||With Add-0n||With Add-0n|
|Google Analytics Goal Import|
|GA Automatic Revenue Tracking||Unknown||Unknown||Unknown|
|Cookie Targeting||With Add-0n|
|Geo / Demographic Targeting||With Add-0n|
|Role Based Users|
Frequentist & Bayesian Stats Engine
|Bayesian only||Bayesian only||Bayesian only|
|Test Collision Protection||With Add-0n||With Add-0n||With Add-0n|
|Advanced / Custom Targeting||With Add-0n|
Custom Tag Targeting
|JS Targeting||With Add-0n|
|Mobile Site Testing|
|Mobile App Testing||
|Personalize experiences for segments||
|Personalize experiences with behavior-based targeting||
|Change History||Last 3 versions of campaign||Unlimited Versions||Unlimited Versions|
|SECURITY & PRIVACY|
Single Sign On (SSO)
|EU based servers||EU & US||EU & US||EU & US||EU & US||EU & US|
|Non-PII Cookie lifetime||2 months||2 months||2 months||6 months||6 months|
|Third Party cookies||
|Do Not Track Browser|
|Support Opt Out Feature|
|DPA (for partners who want to sign it)|
|SOC 2 compliance|
Based on verified G2 Crowd buyer reviews, Convert Experiences outperforms VWO across key admin areas that influence speed and ease of testing.
|Ease of Use|
|Ease of Setup|
|Ease of Admin|
|Quality of Support|
|Ease of Doing Business With|
|Product Direction (% positive)|
Convert’s power users need enterprise features like Data Sources,
Live Logs, custom segmentation, JS goals, and collision prevention to test complex use cases across all departments/sites, at an affordable price.
Experimentation loses meaning without accurate analytics. Accurate being the keyword. With our 90+ one-tag integrations customers choose market leaders like HotJar, Segment, Mixpanel and Mouseflow for reliable heat map and session recording insights that (actually) improve their hypotheses.
What you pay is locked for life. We never bother you with forced price hikes. We’ve beaten flickering for good And our support is 4x faster than our competitors. We’re here to simplify experimentation logistics.
More Functionality for the Money with Less Flicker
Convert helped MintMinds pair product attributes with carousel images to increase Add-to-Carts by 13%. This experiment won the Dutch Search Award 2020 for best CRO campaign.
Convert Features Used:
People don’t make linear purchase decisions. They zig zag between stages and website pages. You can’t explain human behavior with simple link and button clicks. Convert’s app offers 9 goal templates and 40+ compound (advanced) goal conditions. Monitor everything - from video play duration to weather influenced habits to Twitter interactions.
Send data to your favorite analytics platform in seconds with our one-tag integration. We even support Google Analytics goal imports through our predefined template. See discrepancies in numbers? Convert doesn’t sample data. Most mismatches are technical and capped at 5% to 10%.See Why Mismatches Happen And How To Fix Them.
Convert isn’t a revenue tracking tool. But if you want to prove the ROI of testing, you’ll probably need revenue numbers. This is especially true for E-commerce. With us, you get a number of robust revenue tracking options. Use Google Analytics. Go the manual route. Shopify Plus users enjoy the ease of our custom app that has near one-click integration and error-free revenue tracking.
Bugs escape the most seasoned testers. It happens. But with our Chrome Debugger for real time event logging, and the in-app Live Log for a detailed account of events and goals triggered on your site, QA will be embedded in your testing process.
(..)Where the client has never done any testing before, we typically look first to use Convert (convert.com). I like Convert for a number of reasons. From the very beginning, it has been one of the easiest tools to integrate with Google Analytics. Also, for tricky variations, I’ve had better luck with Convert than others (Optimizely) at getting the variation to display just the way we want. And the support at Convert has always been excellent—again, better than most of their competitors.Tom Bowen
Enjoy a clear, uncluttered overview of actions and evolutions across multiple sites. All in one Convert Experiences account. Assign a project to each client or website. Track unlimited subdomains. See conversion rates and progress - both for the experiments you’re running and the ones you are invited to collaborate on.
We’ve been unequivocally privacy compliant, since 2018. We’ve even added notifications to signal the impact of targeting a narrow audience segment, or of enabling cross browser tracking. With servers in Germany, we are the natural choice of privacy focused brands.
Convert plans have unlimited personalizations. But we’ve done you one better. Turn test winners into personalizations with a single click. Serve your variant to the world, while you hard code the validated change. Cut down the wait time to see the real impact of your experiments.
When we first started to look into Convert.com we were having issues with the "flicker" effect in some of our tests. We were used to running tests with Google Optimise and we had worked on VWO. We've now been using Convert.com and we think it's one of the best tools around. It's flexible from a development point and the goals are easy to set up and unlimited, the reporting is great for clients, and the support is always friendly and helpful.Adrian GOwner
The ability to run multiple client accounts within one hub, under one fee and the ease of developing and deploying within the tool. Also, the JS delivers loads that don't impact the experience - which is key. The tool is keenly priced in the industry as well. Where there used to numerous tools available at this price range, most have moved to premium pricing. Convert stands out as the value option, but without cutting key features. Review collected by and hosted on G2.com.Kier HCRO Lead
We've recommended Convert Experiences exclusively since 2018, as it's a powerful tool that sits right at the intersection of utility, affordability, and ease of use for our SMB clients. Convert's visual editor allows non-technical teams to test through marketing ideas quickly, while the advanced code editor supports the development of complex experiments and multi-page experiences. Support is top-notch and very responsive.Andres LFounder & CEO
As a small start-up, we are always looking to increase our CRO. It's always a question of what works and what doesn't at this very moment. During our first two years, we did manual tests which were often hard to track and most of the time didn't get documented due to our marketing team being a 1 person "department". Convert has changed all of that for us - we are A/B testing and seeing actual results! The ROI is huge. Convert is, in our opinion, the best A/B testing platform out there.MPMadison PMarketing Manager
Support! The support team at Convert is incredible! Whenever anyone on my team has a question, the Convert team is always highly responsive, knowledgeable, and helpful!SRScott RManaging Partner
We have help articles. But help articles aren’t support. Support’s a verb! And we work hard to meet your expectations. A Convert agent knows the tool like the back of their hand. They’re not reading a script. And any agent you reach is capable of solving your dense, technical problems.
Meet Your Support Experts:
Most APIs support few in-app functionalities. The Convert API is all-powerful. Do (almost) everything that the app can, without logging into your account. Automate tasks, speed up processes, integrate with external analytics services, and tap into the potential of our software, from the security and privacy of your stack.Seek API Access.
We can talk about our suite of agency-specific features, including a custom plan for our Certified Agency partners and the ability for all agencies to add as many clients and projects as they wish - without paying anything extra. If you’re interested in the hard facts, you’ll find them below.
This space though is reserved for a solemn #Convert promise.
If you’re an agency, please know that we never reach out to your clients, and we never offer in-house services to compete with you.
Expand your client base without complications. Dedicate a project to each client and manage all their testings needs within this space. One convert account is enough for your agency.
Clients unwilling to opt for annual contracts & exorbitant pricing? They’ll say yes to our sophisticated features, including the ability to create unlimited projects and test unlimited sub-domains, at affordable self service rates.
One account does not mean messy reports and traffic allocation issues. You have the power to distribute account traffic between projects. Bill clients by test velocity and win their trust.
Shift an experiment in your agency account to your client’s stand-alone account. Or import projects from their set-up to yours. We’ve built our tool with agency migration needs in mind.
The features and support are only part of the story.
In today's market tech is duplicated.
That's why we are betting on who we are to set us apart.
Convert is a Conscious Business.
This means we only work with companies that do not cause harm to the planet, don't spread hate and divisiveness, and do not suppress the rights and freedom of under-served communities.
Most importantly, we put our money where our mouth is.We are the only Climate Neutral certified A/B testing tool out there.
And a portion of our monthly revenue goes towards our goal of being 100x climate positive.
So if partnering with a fun, async and “remote since 2010” team of passionate purpose driven individuals sounds like your thing, sign up for a Deploy free trial.
Does VWO offer discounts?
Visual Website Optimizer offers a discount that’s between 10% and 15% for two-year contracts and up to 20% for three year commitments.
So what’s with the VWO options Web Testing and CRO? I’m confused.
VWO offers a number of stand-alone modules, each focused on one aspect of experimentation.
These modules are:
Prospects have the ability to opt for one or all of these modules, choosing the variants Growth, Pro and Enterprise from each.
Further, VWO offers two pre-bundled packages – Experience Optimization Essentials and Conversion Optimization Essentials consisting of a combination of the above listed modules for convenience.
How are VWO prices determined?
VWO pricing is based on two factors – the volume of visitors on whom you wish to run tests and how you want to increase conversions.
As an example, if you are only interested in basic A/B testing to boost your conversion rates – you can opt for their VWO Testing module. The final pricing will then depend on the number of monthly tested visitors you wish to work with.
How does VWO count visitors?
VWO counts visitors based on a cookie attached to the user’s browser, which contains at least the campaign id. This cookie might also store other identifiers like visitor ID.
These IDs offer unique identification. So VWO would not double or triple count a site visitor bucketed into an experiment, even if they visited everyday.
There isn’t a lot of documentation around VWO’s anti-flicker solution. The specifics of how the SmartCode takes care of blinking is vague. This is what the brand support articles say:
To counter flicker and ensure a smooth loading experience for visitors, VWO hides all the relevant elements before they start loading on the page and only unhides them once the VWO Smartcode has swapped them with the variation changes. All this happens within a span of 110 milliseconds on average. If the campaign had been configured using the optimal manner, the flicker effect would have automatically been taken care of by the VWO Smartcode.
VWO offers a code editor for testers who want to dive deep and code up their own variants. Optimizers can use this code editor to apply Test JS/CSS and execute changes across the website, including all variations and the control. They can also apply Global JS/CSS changes to all their test pages (again, including the control). All VWO plans come with the Code Editor.
Which plans boast a VWO API?
The VWO API is organized around the REST architecture style and encodes data in JSON. It supports the basic HTTP request types of POST, GET, PATCH, and DELETE. If you are interested in doing more with the VWO A/B testing solution through its API, you need to invest in the Enterprise plan of its various modules.