Convert Vs. VWO

A VWO Alternative for Testers Committed to Excellence.

Want all-in-one heatmap and session recording? We’re not for you. But if you’re committed to running advanced A/B tests with features like custom targeting, JS goals, and robust QA - on all plans, you’ll love our app.

"(Convert is)..specifically suited for advanced A/B testing, and testing on dynamic and AJAX sites." Francis Teo, BlueLambda
View Comparison

Here After Google Optimize Sunset? These Are the Convert & VWO Options You Have:

VWO Testing Starter
Free
From 10k to 100k visitors/month
$199 for 100k traffic a month
  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Code Editor
  • Unlimited Active experiences
  • Device Targeting
  • URL Targeting
  • Preview Mode
  • Traffic Allocation
  • Add New Elements
  • Device Type Segment Only
  • 1 Active Project per Account
  • Unlimited Active Domains per Account
  • EU Servers available at 8% surcharge
  • Anti-flicker protection
  • Email Support
  • Forum Support
  • CSV Export
  • Targeting
  • Advanced Targeting
  • Custom Javascript Targeting
  • Weather Targeting
  • Geotargeting
  • Cookie Based Targeting
  • Cross Domain Testing
  • Multipage Testing
  • Manual Activation
Convert Community Web
$99/mo
50K tested users/month
Additional users: $99 per 50K users/month
  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Code Editor
  • 10 Active experiences
  • Device Targeting
  • URL Targeting
  • Preview Mode
  • Traffic Allocation
  • Add New Elements
  • 1 Segment Per Project
  • 1 Active Project per Account
  • 3 Active Domains per Account
  • EU servers at no extra charge
  • Anti-flicker protection
  • Unlimited Collaborators
  • Email Support
  • Forum support
  • CSV Export
  • Targeting
  • Advanced Targeting
  • Custom Javascript Targeting
  • Weather Targeting
  • Geotargeting
  • Cookie Based Targeting
  • Cross Domain Testing
  • Multipage Testing
  • Manual Activation
Convert Community Full
$199/mo
100K tested users/month
Additional users: $199 per 100K users/month
  • A/B Testing
  • Split URL Testing
  • Mobile Website Testing
  • Visual Editor
  • Code Editor
  • 15 Active experiences
  • Device Targeting
  • URL Targeting
  • Preview Mode
  • Traffic Allocation
  • Add New Elements
  • 3 Segments Per Project
  • 3 Active Projects per Account
  • 6 Active Domains per Account
  • EU servers at no extra charge
  • Anti-flicker protection
  • Unlimited Collaborators
  • Email Support
  • Forum support
  • CSV Export
  • Targeting
  • Advanced Targeting
  • Custom Javascript Targeting
  • Weather Targeting
  • Geotargeting
  • Cookie Based Targeting
  • Cross Domain Testing
  • Multipage Testing
  • Manual Activation

On VWO Enterprise? Convert Offers the A/B Testing Features You’re Used To. From USD $999 Per Month.

VWO
Growth
VWO
Pro
VWO
Enterprise
Convert Experiences
Expert
Convert Experiences
Growth
Number of Tested Users per month
 10k - 500k10k - 2 million10k - 5 million +1M500K
Price per month (monthly plan) Monthly pricing not available on the siteAnnual plans onlyAnnual plans only
$1,599
$999
Price per month (annual plan)
From $200 to $1,897
From $480 to $5,532
From $1,068 to $10,833
$1,119/mo
- 30%
$699/mo
- 30%
Annual Price
From $2,400 to $22,764
From $5,760 to $66,384
From $12,816 to $130,596
$13,432
$8,392
Forced Plan Upgrades
UnknownUnknownUnknownNoNo
Discounts: 2 years
Discounts: 3 years
Auto-Upgrade No (overcharge per 100K $199) No (overcharge per 100K $199)
Support
Email Support (priority)
Chat Support
Phone Support
Forum Support UnknownUnknownUnknown
Dedicated customer success and/or technical solutions engineer
Premium Onboarding
Features
Active Domains for A/B testing UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Unlimited sub-domains
Unlimited Collaborators
A/B Testing
Split Url Testing
Multivariate Testing
Multipage Testing
Unlimited Tests
Unlimited Variations UnknownUnknownUnknown
Active Goals
UnknownUnknownUnknown5050
No. of Active Experiences UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Number of 3rd party integrations 56565690+90+
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Deploys
10050
Automatic Bounce Measurement
Dynamic Revenue Tracking
Cross-domain Testing and Tracking
Post - segmentation
PDF Export UnknownUnknownUnknown
Unlimited Projects 135UnlimitedUnlimited
Excel Export
Javascript Event Pushing
Third-Party Site Goal Tracking
UnknownUnknownUnknown
Real-Time Reports
Language Targeting
IP Targeting
Anti-flicker protection
Google Analytics Goal Import
GA Automatic Revenue Tracking UnknownUnknownUnknown
Cookie Targeting
Geo / Demographic Targeting
Cross-browser Q&A
Role Based Users
Two-Tailed Testing BayesianBayesianBayesian
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Mobile Site Testing
Mobile App Testing
Account Manager
API
SRM Checks
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change History Last 3 versions of campaignUnlimited VersionsUnlimited Versions
Live Log
UnknownUnknownUnknown
SECURITY & PRIVACY
Single Sign On (SSO)
EU based servers EU Server available at 8% surcharge over standard priceEU Server available at 8% surcharge over standard priceEU Server available at 8% surcharge over standard priceYes. Based in Frankfurt, GermanyYes. Based in Frankfurt, Germany
Non-PII Cookie lifetime 100 days100 days100 days6 months6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance UnknownUnknown
**Pricing & Features Last Updated on February 6th, 2023
**All Prices are in USD
Check out all other Convert Experiences plans.

On VWO Enterprise? Convert Offers the A/B Testing Features You’re Used To. From USD $999 Per Month.

VWO
Growth
VWO
Pro
VWO
Enterprise
Convert
Expert
Convert
Growth
Number of Tested Users per month
 10k - 500k10k - 2 million10k - 5 million +1M500K
Price per month (monthly plan) Monthly pricing not available on the siteAnnual plans onlyAnnual plans only
$1,599
$999
Price per month (annual plan)
From $200 to $1,897
From $480 to $5,532
From $1,068 to $10,833
$1,119/mo
- 30%
$699/mo
- 30%
Annual Price
From $2,400 to $22,764
From $5,760 to $66,384
From $12,816 to $130,596
$13,432
$8,392
Forced Plan Upgrades
UnknownUnknownUnknownNoNo
Discounts: 2 years
Discounts: 3 years
Auto-Upgrade No (overcharge per 100K $199) No (overcharge per 100K $199)
Support
Email Support (priority)
Chat Support
Phone Support
Forum Support UnknownUnknownUnknown
Dedicated customer success and/or technical solutions engineer
Premium Onboarding
Features
Active Domains for A/B testing UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Unlimited sub-domains
Unlimited Collaborators
A/B Testing
Split Url Testing
Multivariate Testing
Multipage Testing
Unlimited Tests
Unlimited Variations UnknownUnknownUnknown
Active Goals
UnknownUnknownUnknown5050
No. of Active Experiences UnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Number of 3rd party integrations 56565690+90+
Visual Editor
Advanced CSS/HTML/JS editor
Unique JS/CSS per Variation
Unique JS/CSS per Experiment
Unique JS/CSS per Project
Deploys
10050
Automatic Bounce Measurement
Dynamic Revenue Tracking
Cross-domain Testing and Tracking
Post - segmentation
PDF Export UnknownUnknownUnknown
Unlimited Projects 135UnlimitedUnlimited
Excel Export
Javascript Event Pushing
Third-Party Site Goal Tracking
UnknownUnknownUnknown
Real-Time Reports
Language Targeting
IP Targeting
Anti-flicker protection
Google Analytics Goal Import
GA Automatic Revenue Tracking UnknownUnknownUnknown
Cookie Targeting
Geo / Demographic Targeting
Cross-browser Q&A
Role Based Users
Two-Tailed Testing BayesianBayesianBayesian
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Mobile Site Testing
Mobile App Testing
Account Manager
API
SRM Checks
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change History Last 3 versions of campaignUnlimited VersionsUnlimited Versions
Live Log
UnknownUnknownUnknown
SECURITY & PRIVACY
Single Sign On (SSO)
EU based servers EU Server available at 8% surcharge over standard priceEU Server available at 8% surcharge over standard priceEU Server available at 8% surcharge over standard priceYes. Based in Frankfurt, GermanyYes. Based in Frankfurt, Germany
Non-PII Cookie lifetime 100 days100 days100 days6 months6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance UnknownUnknown
**Pricing & Features Last Updated on February 6th, 2023
**All Prices are in USD
Check out all other Convert Experiences plans.
Review Convert In Demo

Experimentation Pros Have Spoken.

Based on verified G2 Crowd buyer reviews, Convert Experiences outperforms VWO across key admin areas that influence speed and ease of testing.

Ratings VWO Convert Experiences
Meets Requirements 8.4 9.2
Ease of Use 8.1 8.6
Ease of Setup 8.5 8.7
Ease of Admin 8.3 9.3
Quality of Support 8.4 9.5
Ease of Doing Business With 8.6 9.8
Product Direction (% positive) 8.5 9.3
View This Comparison on G2 Crowd
JS Condition Based Goal
Built For Experts

Convert’s power users need enterprise features like Data Sources,
Live Logs, custom segmentation, JS goals, and collision prevention to test complex use cases across all departments/sites, at an affordable price.

Who Demand The Best

Experimentation loses meaning without accurate analytics. Accurate being the keyword. With our 90+ one-tag integrations customers choose market leaders like HotJar, Segment, Mixpanel and Mouseflow for reliable heat map and session recording insights that (actually) improve their hypotheses.

90+ integrations
Flicker Free
And Value Reliability

What you pay is locked for life. We never bother you with forced price hikes. We’ve beaten flickering for good And our support is 4x faster than our competitors. We’re here to simplify experimentation logistics.

Blockquote Icon More Functionality for the Money with Less Flicker

First and foremost, Convert Experiences is easy to use. There is barely any flicker compared to the tools we have used in the past. We get more features/functionality for our money with advanced provisions like the Javascript triggering of experiments. Finally the support team is quick and thorough. Give it a free trial and see for yourself.

Julien Le Nestour
Lee Preston
Worship Digital
Review Features In Demo

Award Winning A/B Tests Use Convert Experiences.

Convert helped MintMinds pair product attributes with carousel images to increase Add-to-Carts by 13%. This experiment won the Dutch Search Award 2020 for best CRO campaign.

Convert Features Used:

Google Analytics Integration with Convert Google Analytics Integration
Google Analytics Goal Import with Convert Google Analytics Goal Import
Read Success Story

From Tracking Complex Goals to Expert Support,
Convert Experiences Is a High Performer.

High Performer Winter 2021
High Performer Spring 2021
High Performer Summer 2021
High Performer Fall 2021
High Performer Winter 2022
Include KPIs For Complex Buyer Journeys

People don’t make linear purchase decisions. They zig zag between stages and website pages. You can’t explain human behavior with simple link and button clicks. Convert’s app offers 9 goal templates and 40+ compound (advanced) goal conditions. Monitor everything - from video play duration to weather influenced habits to Twitter interactions.

Track:

Traffic Sources
Traffic Sources
Visitor Data
Visitor Data
Visit Times
Visit Times
Systems
Systems
Traffic Sources
Page Tags
Weather Weather
Turn Ga Into A Cro Asset Turn GA Into A CRO Asset

Send data to your favorite analytics platform in seconds with our one-tag integration. We even support Google Analytics goal imports through our predefined template. See discrepancies in numbers? Convert doesn’t sample data. Most mismatches are technical and capped at 5% to 10%.

See Why Mismatches Happen And How To Fix Them.
Attach Revenue To Tests

Convert isn’t a revenue tracking tool. But if you want to prove the ROI of testing, you’ll probably need revenue numbers. This is especially true for E-commerce. With us, you get a number of robust revenue tracking options. Use Google Analytics. Go the manual route. Shopify Plus users enjoy the ease of our custom app that has near one-click integration and error-free revenue tracking.

Revenue With Ga Revenue
With GA
Revenue Without Ga Revenue
Without GA
Revenue With Custom App Revenue With
Custom App
Eliminate Deployment Bugs Eliminate Deployment Bugs

Bugs escape the most seasoned testers. It happens. But with our Chrome Debugger for real time event logging, and the in-app Live Log for a detailed account of events and goals triggered on your site, QA will be embedded in your testing process.

Blockquote Icon

(..)Where the client has never done any testing before, we typically look first to use Convert (convert.com). I like Convert for a number of reasons. From the very beginning, it has been one of the easiest tools to integrate with Google Analytics. Also, for tricky variations, I’ve had better luck with Convert than others (Optimizely) at getting the variation to display just the way we want. And the support at Convert has always been excellent—again, better than most of their competitors.

Tom Bowen
Tom Bowen
Website Optimizers
Review Features In Demo
Review Progress On All Tests

Enjoy a clear, uncluttered overview of actions and evolutions across multiple sites. All in one Convert Experiences account. Assign a project to each client or website. Track unlimited subdomains. See conversion rates and progress - both for the experiments you’re running and the ones you are invited to collaborate on.

Overview Projects in App
No Privacy Worries. Ever.
No Privacy Worries. Ever.

We’ve been unequivocally privacy compliant, since 2018. We’ve even added notifications to signal the impact of targeting a narrow audience segment, or of enabling cross browser tracking. With servers in Germany, we are the natural choice of privacy focused brands.

Swift Impact Of Winners

Convert plans have unlimited personalizations. But we’ve done you one better. Turn test winners into personalizations with a single click. Serve your variant to the world, while you hard code the validated change. Cut down the wait time to see the real impact of your experiments.

Blockquote Icon

When we first started to look into Convert.com we were having issues with the "flicker" effect in some of our tests. We were used to running tests with Google Optimise and we had worked on VWO. We've now been using Convert.com and we think it's one of the best tools around. It's flexible from a development point and the goals are easy to set up and unlimited, the reporting is great for clients, and the support is always friendly and helpful.

Adrian G
Adrian G
Owner
Blockquote Icon

The ability to run multiple client accounts within one hub, under one fee and the ease of developing and deploying within the tool. Also, the JS delivers loads that don't impact the experience - which is key. The tool is keenly priced in the industry as well. Where there used to numerous tools available at this price range, most have moved to premium pricing. Convert stands out as the value option, but without cutting key features. Review collected by and hosted on G2.com.

Kier H
Kier H
CRO Lead
Blockquote Icon

We've recommended Convert Experiences exclusively since 2018, as it's a powerful tool that sits right at the intersection of utility, affordability, and ease of use for our SMB clients. Convert's visual editor allows non-technical teams to test through marketing ideas quickly, while the advanced code editor supports the development of complex experiments and multi-page experiences. Support is top-notch and very responsive.

Andres L
Andres L
Founder & CEO
Blockquote Icon

As a small start-up, we are always looking to increase our CRO. It's always a question of what works and what doesn't at this very moment. During our first two years, we did manual tests which were often hard to track and most of the time didn't get documented due to our marketing team being a 1 person "department". Convert has changed all of that for us - we are A/B testing and seeing actual results! The ROI is huge. Convert is, in our opinion, the best A/B testing platform out there.

MP
Madison P
Marketing Manager
Blockquote Icon

Support! The support team at Convert is incredible! Whenever anyone on my team has a question, the Convert team is always highly responsive, knowledgeable, and helpful!

SR
Scott R
Managing Partner
Review Features In Demo
Or see how Convert stacks against other tools
4x Faster, Expert Support

We have help articles. But help articles aren’t support. Support’s a verb! And we work hard to meet your expectations. A Convert agent knows the tool like the back of their hand. They’re not reading a script. And any agent you reach is capable of solving your dense, technical problems.

Meet Your Support Experts:

Visual Website Optimizer Alternatives (Compare VWO with Convert Experiences)
George Crewe Customer Success Manager
Visual Website Optimizer Alternatives (Compare VWO with Convert Experiences)
Dionysia Kontotasiou Head of Integrations / Data Privacy and Information Security Officer
Visual Website Optimizer Alternatives (Compare VWO with Convert Experiences)
Jacob Solis Customer Technical Support
Visual Website Optimizer Alternatives (Compare VWO with Convert Experiences)
Poonam Deshpande Customer Technical Support
Scale Testing With All-Powerful API

Most APIs support few in-app functionalities. The Convert API is all-powerful. Do (almost) everything that the app can, without logging into your account. Automate tasks, speed up processes, integrate with external analytics services, and tap into the potential of our software, from the security and privacy of your stack.

Seek API Access.

We Are the A/B Testing Tool Agencies Trust.

We can talk about our suite of agency-specific features, including a custom plan for our Certified Agency partners and the ability for all agencies to add as many clients and projects as they wish - without paying anything extra. If you’re interested in the hard facts, you’ll find them below.

This space though is reserved for a solemn #Convert promise.

If you’re an agency, please know that we never reach out to your clients, and we never offer in-house services to compete with you.

Easy Client Management Easy Client Management

Expand your client base without complications. Dedicate a project to each client and manage all their testings needs within this space. One convert account is enough for your agency.

Testing without limits Testing without limits

Clients unwilling to opt for annual contracts & exorbitant pricing? They’ll say yes to our sophisticated features, including the ability to create unlimited projects and test unlimited sub-domains, at affordable self service rates.

Traffic Sources Control Over Traffic

One account does not mean messy reports and traffic allocation issues. You have the power to distribute account traffic between projects. Bill clients by test velocity and win their trust.

Traffic Sources Control Over Projects

Shift an experiment in your agency account to your client’s stand-alone account. Or import projects from their set-up to yours. We’ve built our tool with agency migration needs in mind.

  • Unlimited Projects
  • Unlimited sub-domains
  • Unlimited Collaborators
  • Unlimited Support
  • Real Time Test Reports
  • Collision Detection and Prevention
  • Data Sources
  • Customizable permission levels
  • Ability to allocate traffic to projects
  • Ability to shift a client projects to agency account
  • Enterprise Grade Security
  • Advanced Segmentation & Audiences
  • [SPECIAL] Certified Agency Accounts with Extensions
Review Features In Demo
Convert Team

Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.

Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.

Why should you use Convert Experiences?

The features and support are only part of the story.

In today's market tech is duplicated.

That's why we are betting on who we are to set us apart.

Convert is a Conscious Business.

This means we only work with companies that do not cause harm to the planet, don't spread hate and divisiveness, and do not suppress the rights and freedom of under-served communities.

Most importantly, we put our money where our mouth is.

We are the only Climate Neutral certified A/B testing tool out there.

And a portion of our monthly revenue goes towards our goal of being 100x climate positive.

Climate Badge

So if partnering with a fun, async and “remote since 2010” team of passionate purpose driven individuals sounds like your thing, sign up for a Deploy free trial.

Review Convert In Demo

Frequently Asked Questions About VWO

Does VWO offer discounts?

Visual Website Optimizer offers a discount that’s between 10% and 15% for two-year contracts and up to 20% for three year commitments.

So what’s with the VWO options Web Testing and CRO? I’m confused.

VWO offers a number of stand-alone modules, each focused on one aspect of experimentation.

These modules are:

  • VWO Testing (aimed at those who want to run A/B and split tests)
  • VWO Insights (aimed at those who wish to analyze user behavior with tools like session recordings and heat maps)
  • VWO Full Stack (aimed at those who wish to invest in server side testing and mobile app testing)
  • VWO Engage (aimed at those who want to use push notifications to reduce churn and improve user engagement)

Prospects have the ability to opt for one or all of these modules, choosing the variants Growth, Pro and Enterprise from each.

Further, VWO offers two pre-bundled packages – Experience Optimization Essentials and Conversion Optimization Essentials consisting of a combination of the above listed modules for convenience.

How are VWO prices determined?

VWO pricing is based on two factors – the volume of visitors on whom you wish to run tests and how you want to increase conversions.

As an example, if you are only interested in basic A/B testing to boost your conversion rates – you can opt for their VWO Testing module. The final pricing will then depend on the number of monthly tested visitors you wish to work with.

How does VWO count visitors?

VWO counts visitors based on a cookie attached to the user’s browser, which contains at least the campaign id. This cookie might also store other identifiers like visitor ID.  

These IDs offer unique identification. So VWO would not double or triple count a site visitor bucketed into an experiment, even if they visited everyday.

There isn’t a lot of documentation around VWO’s anti-flicker solution. The specifics of how the SmartCode takes care of blinking is vague. This is what the brand support articles say:

To counter flicker and ensure a smooth loading experience for visitors, VWO hides all the relevant elements before they start loading on the page and only unhides them once the VWO Smartcode has swapped them with the variation changes. All this happens within a span of 110 milliseconds on average. If the campaign had been configured using the optimal manner, the flicker effect would have automatically been taken care of by the VWO Smartcode.

What are VWO’s Javascript capabilities?

VWO offers a code editor for testers who want to dive deep and code up their own variants. Optimizers can use this code editor to apply Test JS/CSS and execute changes across the website, including all variations and the control. They can also apply Global JS/CSS changes to all their test pages (again, including the control). All VWO plans come with the Code Editor.

Which plans boast a VWO API?

The VWO API is organized around the REST architecture style and encodes data in JSON. It supports the basic HTTP request types of POST, GET, PATCH, and DELETE. If you are interested in doing more with the VWO A/B testing solution through its API, you need to invest in the Enterprise plan of its various modules.

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