A Google Optimize Alternative with No Features Restrictions,
4x Faster Support, and Flexible Monthly Plans.
Meet Convert Experiences. Not a free tool. But "free" is great only when it's not a roadblock.
If lack of targeting, goals, support, or app transparency are a problem now, give us a try!
Or keep scrolling to view comparison with Google Optimize
Google Optimize Alternative on Your Mind? Stop Hacking Your Way Around Restrictions & Focus on (Actually) Testing More.
How does it feel when you are stymied by that 5 concurrent tests limit? Do you wish you could track more goals per variant to understand the impact of your hypothesis along the funnel? How about not knowing if features you want are on Google's roadmap?
Optimize is a great choice for teams just starting out. But if you're tired of rubbing up against limits, it's time to move to a platform that has enterprise grade A/B testing features.. with respect for user privacy, 4x faster, human support, and the simplest sign-up process.
Welcome to Convert!
✓ No Credit Card Needed
Leveraging convert’s platform we are able to regularly help dozens of companies improve their conversions by 20, 30, 50% or more.
They have an extremely powerful solution for all your a/b testing and personalization needs and they lead with a keen awareness of privacy by design.
![Justin Christianson]()
Justin Christianson
President & Co-Founder
![Conversion Fanatics]()
Google Optimize was sunset in 2023 and is no longer available.
|
Google Optimize
|
Google Optimize
360
|
Pro
|
Growth
|
|
|---|---|---|---|---|
|
Number of Tested Users per month
|
Unlimited | Unlimited | 250K | 100K |
| Price per month (monthly plan) | Free | Unknown |
$999
Start A 15-Day Free Trial |
$399
Start A 15-Day Free Trial |
| Annual Price | Free | Unknown | $11,988
Start A 15-Day Free Trial | $4,788
Start A 15-Day Free Trial |
| Monthly Price (Prepaid) | $700 | $299 | ||
| Annual Price (Prepaid) | $8,400 | $3,588 | ||
|
Forced Plan Upgrades
|
N/A | Unknown | No | No |
| Discounts: 2 years | N/A | Unknown | ||
| Discounts: 3 years | N/A | Unknown | ||
| Auto-Upgrade | N/A | Unknown | No (overcharge per 250K $699) | No (overcharge per 100K $399) |
| Support | ||||
| Email Support (priority) | ||||
| Chat Support | ||||
| Phone Support | ||||
| Dedicated customer success and/or technical solutions engineer | ||||
| Guided Onboarding | ||||
| Features | ||||
| Active Domains for A/B testing | Unlimited | Unlimited | Unlimited | 10 |
| Unlimited sub-domains | ||||
| Unlimited Collaborators | ||||
| A/B Testing | ||||
| Split Url Testing | ||||
| Multivariate Testing | Up to 16 combinations | Up to 36 combinations | ||
| Multipage Testing | ||||
| Unlimited Tests | Up to 5 concurrently | 100 or more concurrently | ||
| Unlimited Variations | Unknown | Unknown | ||
|
Active Goals
|
Up to 3 preconfigured | Up to 10 preconfigured | 100 | 30 |
| No. of Active Experiences | 5 | 100 | Unlimited | 5 |
| Traffic Source Targeting | ||||
| Time of Day Targeting | ||||
| Easy One Tag Integrations | ||||
| Number of 3rd party integrations | 5 | 5 | 90+ | 90+ |
| Visual Editor | ||||
| Advanced CSS/HTML/JS editor | ||||
| Unique JS/CSS per Variation | ||||
| Unique JS/CSS per Experiment | ||||
| Unique JS per Project | Unknown | Unknown | ||
|
Deploys
|
Unknown | Unknown | 100 | 10 |
|
Full Stack & Feature Flags
|
||||
| Real Time Results | ||||
| Automatic Bounce Measurement | ||||
| Dynamic Revenue Tracking | ||||
| Cross-domain Testing and Tracking | ||||
| Post - segmentation | ||||
| PDF Export | ||||
| Unlimited Projects | Unknown | Unknown | 30 | 5 |
| Excel Export | ||||
| Campaign Data Retention | Unknown | Unknown | No limit | No limit |
| Javascript Event Pushing | ||||
|
Third-Party Site Goal Tracking
|
Unknown | Unknown | ||
| Real-Time Reports | ||||
| Language Targeting | ||||
| IP Targeting | ||||
|
Anti-flicker protection
|
||||
| Google Analytics Goal Import | ||||
| GA Automatic Revenue Tracking | ||||
| Cookie Targeting | ||||
| Geo / Demographic Targeting | ||||
| Cross-browser Q&A | Unknown | Unknown | ||
| Role Based Users | ||||
|
Frequentist & Bayesian Stats Engine
|
Bayesian only | Bayesian only | ||
|
Sequential Testing
|
||||
| Test Collision Protection | ||||
| Advanced / Custom Targeting | ||||
| Custom Triggers | ||||
|
Custom Tag Targeting
|
||||
| JS Targeting | ||||
| Mobile Site Testing | ||||
| Mobile App Testing | ||||
| API | ||||
| SRM Checks | ||||
| Personalize experiences for segments | ||||
| Personalize experiences with behavior-based targeting | ||||
| Change History | ||||
|
Live Log
|
||||
| SECURITY & PRIVACY | ||||
|
Single Sign-On (SSO)
|
||||
| EU based servers | Frankfurt | Frankfurt | ||
| Non-PII Cookie lifetime | 90 days | 90 days | 6 months | 6 months |
| Third Party cookies | ||||
| Do Not Track Browser | Unknown | Unknown | ||
| Support Opt Out Feature | ||||
| DPA (for partners who want to sign it) | ||||
|
PCI-DSS compliance
|
||||
| SOC 2 compliance |
**Pricing & Features Last Updated on March 2025
**All Prices are in USD
Check out all other Convert Experiences plans.
Google Optimize was sunset in 2023 and is no longer available.
|
Google Optimize
|
Google Optimize
360
|
Convert
Pro
|
Convert
Growth
|
|
|---|---|---|---|---|
|
Number of Tested Users per month
|
Unlimited | Unlimited | 250K | 100K |
| Price per month (monthly plan) | Free | Unknown |
$999
Start A 15-Day Free Trial |
$399
Start A 15-Day Free Trial |
| Annual Price | Free | Unknown | $11,988
Start A 15-Day Free Trial | $4,788
Start A 15-Day Free Trial |
| Monthly Price (Prepaid) | $700 | $299 | ||
| Annual Price (Prepaid) | $8,400 | $3,588 | ||
|
Forced Plan Upgrades
|
N/A | Unknown | No | No |
| Discounts: 2 years | N/A | Unknown | ||
| Discounts: 3 years | N/A | Unknown | ||
| Auto-Upgrade | N/A | Unknown | No (overcharge per 250K $699) | No (overcharge per 100K $399) |
| Support | ||||
| Email Support (priority) | ||||
| Chat Support | ||||
| Phone Support | ||||
| Dedicated customer success and/or technical solutions engineer | ||||
| Guided Onboarding | ||||
| Features | ||||
| Active Domains for A/B testing | Unlimited | Unlimited | Unlimited | 10 |
| Unlimited sub-domains | ||||
| Unlimited Collaborators | ||||
| A/B Testing | ||||
| Split Url Testing | ||||
| Multivariate Testing | Up to 16 combinations | Up to 36 combinations | ||
| Multipage Testing | ||||
| Unlimited Tests | Up to 5 concurrently | 100 or more concurrently | ||
| Unlimited Variations | Unknown | Unknown | ||
|
Active Goals
|
Up to 3 preconfigured | Up to 10 preconfigured | 100 | 30 |
| No. of Active Experiences | 5 | 100 | Unlimited | 5 |
| Traffic Source Targeting | ||||
| Time of Day Targeting | ||||
| Easy One Tag Integrations | ||||
| Number of 3rd party integrations | 5 | 5 | 90+ | 90+ |
| Visual Editor | ||||
| Advanced CSS/HTML/JS editor | ||||
| Unique JS/CSS per Variation | ||||
| Unique JS/CSS per Experiment | ||||
| Unique JS per Project | Unknown | Unknown | ||
|
Deploys
|
Unknown | Unknown | 100 | 10 |
|
Full Stack & Feature Flags
|
||||
| Real Time Results | ||||
| Automatic Bounce Measurement | ||||
| Dynamic Revenue Tracking | ||||
| Cross-domain Testing and Tracking | ||||
| Post - segmentation | ||||
| PDF Export | ||||
| Unlimited Projects | Unknown | Unknown | 30 | 5 |
| Excel Export | ||||
| Campaign Data Retention | Unknown | Unknown | No limit | No limit |
| Javascript Event Pushing | ||||
|
Third-Party Site Goal Tracking
|
Unknown | Unknown | ||
| Real-Time Reports | ||||
| Language Targeting | ||||
| IP Targeting | ||||
|
Anti-flicker protection
|
||||
| Google Analytics Goal Import | ||||
| GA Automatic Revenue Tracking | ||||
| Cookie Targeting | ||||
| Geo / Demographic Targeting | ||||
| Cross-browser Q&A | Unknown | Unknown | ||
| Role Based Users | ||||
|
Frequentist & Bayesian Stats Engine
|
Bayesian only | Bayesian only | ||
|
Sequential Testing
|
||||
| Test Collision Protection | ||||
| Advanced / Custom Targeting | ||||
| Custom Triggers | ||||
|
Custom Tag Targeting
|
||||
| JS Targeting | ||||
| Mobile Site Testing | ||||
| Mobile App Testing | ||||
| API | ||||
| SRM Checks | ||||
| Personalize experiences for segments | ||||
| Personalize experiences with behavior-based targeting | ||||
| Change History | ||||
|
Live Log
|
||||
| SECURITY & PRIVACY | ||||
|
Single Sign-On (SSO)
|
||||
| EU based servers | Frankfurt | Frankfurt | ||
| Non-PII Cookie lifetime | 90 days | 90 days | 6 months | 6 months |
| Third Party cookies | ||||
| Do Not Track Browser | Unknown | Unknown | ||
| Support Opt Out Feature | ||||
| DPA (for partners who want to sign it) | ||||
|
PCI-DSS compliance
|
||||
| SOC 2 compliance |
**Pricing & Features Last Updated on March 2025
**All Prices are in USD
Check out all other Convert Experiences plans.
Reliable Google Optimize Alternative for
Your Unique Needs
Pricing Transparency
Who said you have to go through sales reps to find out the price of A/B testing solutions? Not knowing how you can allocate your testing budget till the last minute is an inconvenience. At Convert all our general plans are wide open for your perusal. Pick the one you like, do a free trial (or not) and get started with boosting your conversion rates.
Unlimited Support
We offer unlimited email and in-app support across the complete complement of Convert plans - Growth, Pro and Enterprise.
Enterprise Grade Features
Sophisticated targeting and goal tracking with our advanced, 40+ filter engines. Enjoy SRM checks. Work with both Frequentist & Bayesian stats engines. Want to go Full Stack? We don't charge extra for server side and feature flagging.
We Power Tests By
Convert provides great support for those starting out with CRO, all the way to companies running multiple teams spread across the world.
You can expect fast 24/7 responses to the questions you and your team might have and their integration with Google Analytics allows you to do your analysis the way you want and combine it with all the other data you already have in GA. The value you get for the price is unlike any other in this industry.
Guido Jansen
International Speaker & Global CRO Leader
Convert Experiments is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO.
![Julien Le Nestour]()
Julien Le Nestour
via CXLI appreciated the transparency in pricing and the free trial. Having looked into a few similar solutions, it took weeks of back and forth with demos, multiple phone calls, etc. before the other companies would finally quote me a price. In the end, the other solutions were 2-3X the cost and required 12-month commitment. Convert publishes their pricing, let's you run through the entire interface with the free trial and offers month-to-month subscriptions.
Chris Watts
BeFrugal
15-day free trial. No credit card needed
No Blink
Either your A/B testing tool blinks. Or it doesn’t. There are no ifs and buts here. Convert Experiences uses a patent pending technology SmartInsert™ Protection to prevent blinking, out of the box. No need to install an anti-flicker snippet.
90+ INTEGRATIONS (And Growing)
You get 90+ out of the box integrations, including the official GA4 integration, to cover every conceivable optimization requirement. Result altering insights are just a click away!
27-Second Google Optimize Data Importer
Use our existing Google Chrome extension to import your Google Optimize experiments to the Convert ecosystem in mere seconds.
G2 Crowd Has Spoken
We rank better than Google Optimize for several critical factors like
- “Quality of Support”, “Ease of Doing Business” and “A/B Testing”.
Convert Experiences Helped Earth Class Mail Increase Revenue by $1.5M
Here’s HowAre You An Agency Looking for a Google Optimize Alternative?
Some of the best CRO agencies in the world work with Convert Experiences. We have collaborated with Conversion Rate Experts, Conversion Fanatics, Tinuiti, and JourneyFurther.
But we understand that making the shift from free needs a bit of persuasion.
Higher Test Velocity
Your clients can now enjoy a higher test velocity in their program. Timely support makes a big difference. And we do not keep you tied up in tickets. With us all your time is billed to get them conversion lifts.
Monthly Plans
While nothing has the appeal of a free A/B testing tool, our pricing is transparent, and our plans start at $399 per month. It’s an affordable shift for a much better feature set and blazing fast support.
Minimal SEO Impact
The lightweight Convert script allows for fast and flicker-free testing on client sites. Confidently tackle the question of "Will testing hurt my SERPs?" and make CRO play nice with SEO.
At Speero, most of the sites we work with have a rather large number of visitors, generating millions of hits every month. Naturally, most of those sites have Google Analytics and not all of them have the premium GA360 version. This means that sampling is a problem we deal with on daily basis, especially when analyzing the results of A/B tests using custom segments. Be it Optimize or some other tool, sampling is still a problem when it comes to analyzing this data in Google Analytics. That being said, the numbers you see within Google Optimize's reports are not sampled but those don't allow for any advanced analysis. While data in Google Optimize reports isn't sampled and it doesn't say it clearly in its ToC, I believe that this data is still being affected by the data collection limits mentioned in Google Analytics ToC. This belief is supported by the fact that Optimize is based on the same dataset as is Google Analytics and we've seen some rather weird numbers in Optimize for sites that receive massive amounts of hits (100 million and more a month).
Silver Ringvee, CTO, Speero
The number of users displayed in the various Google Analytics reports is not an exact count of the number of users which have been logged as performing actions on a website for any given time frame. To get a bit technical – they do not show the counts of unique cookies / browsers / GA client IDs present in the GA session logs
Instead, what is shown as numbers of users in these reports is a probabilistic estimate of the true number of users.
Georgi Georgiev
Agency Friendly Features Include:
- Unlimited Projects
- Unlimited sub-domains
- Unlimited Collaborators
- Unlimited Support
- Real Time Test Reports
- Collision Detection and Prevention
- Data Sources
- Customizable permission levels
- Ability to allocate traffic to projects
- Ability to shift a client projects to agency account
- Enterprise Grade Security
- Advanced Segmentation & Audiences
-
[SPECIAL] Certified Agency Accounts with Extensions
We have migrated, all the customers we initially planned to migrate (two of them). Thanks to the no-limits on Convert compared to Google Optimize. If it was not for Convert we would not have been able to retain those customers.
- Jonny Longden, JourneyFurther
Try a Google Optimize Alternative
That You’ll Love Using Even More.
Start 15-day trialOr Download FREE Tools Comparison
Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.
Most A/B Testing Tools are Similar.
Here’s How We (Actually) Set Ourselves Apart.
The features and support are only part of the story.
In today's market tech is duplicated.
That's why we are betting on who we are to set us apart.
Convert is a Conscious Business.
This means we only work with companies that do not cause harm to the planet, don't spread hate and divisiveness, and do not suppress the rights and freedom of under-served communities.
Most importantly, we put our money where our mouth is.
We are the only Climate Neutral certified A/B testing tool out there.And a portion of our monthly revenue goes towards our goal of being 100x climate positive.
So if partnering with a fun, async and “remote since 2010” team of passionate purpose driven individuals sounds like your thing, sign up for a Deploy free trial.
Pricing & Features Last Updated on March 2025
Frequently Asked Questions About Google Optimize:
Does Google Optimize Offer Server-Side Options?
Yes. Google Optimize offers a server-side experimentation option.
What Does Google Optimize 360 Cost?
Google Optimize 360 is described as a “premium A/B testing solution”.
Pricing information across sources is quite contradictory. But it may be anywhere between a 100k USD per year and 150k USD per year.
How to Find a Google Optimize Alternative?
- Understand why you need to look for a Google Optimize alternative. Don’t switch just because a blog or an influencer told you to. Try to understand the issues you’re facing.
- There will be a few obvious ones – lack of support, the cap on concurrent tests, and flickering. But are there any factors outside of these three influencing your decision?
- Take a step back and evaluate what’s important to you in terms of the A/B testing solution you’ll be investing in!
- More features?
- Privacy consciousness?
- A brand that cares about the impact it has on the world?
- Pricing?
- Identify the top 4 tools in the A/B testing space that hit the brief and are worthy Google Optimize alternatives.
- Test drive the tools with a free trial.
- Most A/B testing tools gate their prices. You may not be able to get an idea of how much you’ll have to spend until you’re in several rounds of back and forth with sales reps. Hate that? We hate it too. That’s why we’ve created this Comparison PDF as your edge in the consideration process.
- Get stakeholder buy-in. You may be in the driver’s seat. But if the rest of the team does not believe in the alternative, they’ll not use it.
- Get to know the people behind the sales team, the support team, and even the C-suite of your chosen vendor(s). You want to be a face and an identity, not an MRR blip.
Want more? We’ve written a blog walking you through the process of purchasing an A/B testing tool alternative.
Is Google Optimize Good?
Google Optimize is by Google.
It does a good job of introducing A/B testing to marketers and brands. Plus, the integration with Google Analytics understandably is far superior than other solutions out there.
Google Optimize scores an 8.7 out of 10 when it comes to the factor of Ease of Use. According to G2Crowd, this number is 8.5 as an average across A/B testing tools.
It scores 4.6 out of 10 for Support, in comparison to the industry average of 9.
And lastly, it scores 8.2 for Ease of Set-Up, while other A/B testing solutions score an 8.5.
Is Google Optimize Free?
Yes.
There is a completely free-to-use version of Google Optimize for brands and testers just getting started. However, keep in mind that Google Optimize also has a premium version of its product, Optimize 360.
The free version of Google Optimize is not meant to be your forever testing platform. It has several in-built restrictions that keep optimizers from scaling with the tool.
Most CRO agencies use Optimize to prove the worth of A/B testing, before onboarding clients to other, more robust optimization solutions that serve their diverse testing needs.