We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Interview with Gerda Vogt-Thomas Gerda Vogt-Thomas, co-founder of Koalatative, is our guest today. From her beginnings at CXL agency (now Speero) to her current success as a business owner, Gerda’s journey is a testament to the power of hands-on learning, a data-driven mindset, and the courage to ask “dumb”...
Buckle up, and hold onto your curiosity hats, folks, because we’re about to plunge into the world of A/B testing portfolios like never before! We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for...
Interview with Kyle Hearnshaw Our guest today is Kyle Hearnshaw, Director of Product & Strategy at Conversion. Kyle veers away from the common advice given to aspiring testers and optimizers. Kyle urges us to move beyond the echo chambers of experimentation. His two go-to resources, the Odd Lots podcast...
Editor’s Note: We’ve got something special for you today—an exclusive firsthand account from WeTeachCRO taking us through their journey of selecting the perfect tool partner for their agency. It’s worth mentioning that they happen to be using our tool, but don’t worry—this is not a shameless plug. Matt, our...
Interview with May Chin May Chin’s path to experimentation wasn’t a straight shot. Instead, she gravitated towards the fast-paced world of startups, where decisions are often made on the fly. Amidst this chaos, she started to question the method behind the madness which led her to the realm of...
Experimentation isn’t just a method. It is a way of life. This becomes super clear after listening to the deep dive between Ryan Lucht, Director of Growth Strategy at Cro Metrics and Positive John, Product Growth and Experimentation Consultant at Positive Experiments. In this illuminating chat, they go deep...
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Matt Beischel
Founder & CEO, CorvusCRO
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Shane Barker
Digital Marketing Consultant and strategist
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