We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
You’re not just optimizing for Google anymore. Large language models like ChatGPT, Claude, and Gemini are the new gatekeepers of online discovery. These AI-powered search engines often surface answers and shape buyer journeys within their interfaces, but they also direct traffic to websites they deem authoritative. The numbers are...
A Candid Conversation with Jim Huffman Jim – tell us about your background. Where are you from and what are you passionate about? I’m originally from Oklahoma, now living in Seattle. I’m a founder, marketer, author, and proud girl dad. I started out thinking I’d go into Investment banking,...
LLMs don’t think. They’re mimics. And, like jazz musicians who spend years listening and absorbing patterns and then riffing on these patterns to create something new, so too do LLMs generate text based on their extensive training dataset. The good news is that this mimicry is programmable. By feeding...
Earth Day hasn’t always been a day for cute wishes and false promises. Back in 1970, when the first Earth Day was celebrated, over 20 million people across the United States came together—students, teachers, activists, everyday citizens—with the sole aim of demanding action for the environment. They protested against...
I lost my dog. Not in a park or even near my home, although that’s happened plenty of times before. No, this time, I lost my dog in a giant forest that spans miles and miles, thirty minutes before it was due to get dark. Of course, the AirTag...
A Candid Conversation with Gintarė Forshaw “The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of...
The Convert Experiences blog has a great mix of current news, information, and useful guides
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Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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