A/B Testing
Let’s start with a bit of a mind-bender. You know iterative testing adds structure to your experimentation program — at least on paper. You also probably know iterative testing makes you dress your testing program in adult pants and challenges you to ask tough questions like: Is there a...
A/B Testing
Curiosity drives us. Picture a child who dismantles a toy, not to break it but to understand how it works. That’s us. We don’t grow out of that. We all have an innate desire to explore, to understand, and to improve. Yet, for many, the word “experimentation” feels distant,...
Conscious Business
To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. And we do not wish to masquerade as such. Instead, we’re observers, just like you, trying to make sense of an exponential advancement in technology. There’s been a ton (conservative estimate) of hype around...
A/B Testing
In 2023, we launched a plethora of new features, and boy, did they make a splash! This was our answer to two major industry shifts: Now, Google Optimize offered a low barrier to entry for many testers but also encouraged a lot of random, one-off efforts. When the news...
A/B Testing
2023 has been a year of unprecedented growth and change here at Convert. Right after Google announced its Google Optimize sunset, we revamped our pricing model to accommodate testing teams with big ideas (and modest budgets). Convert has always been the best tool at the intersection of pricing-support-features. But...
A/B Testing
Buckle up, and hold onto your curiosity hats, folks, because we’re about to plunge into the world of A/B testing portfolios like never before! We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for...