Convert Blog: Learn A/B Testing, Optimization & Marketing

17 February, 2023

By Sean Clanchy

Optimization

Testing Mind Map Series: How to Think Like a CRO Pro (Part 32)

Interview with Sean Clanchy Swanky Australia’s Sean Clanchy is giving optimization aficionados some seriously sound advice. Sean recommends taking advantage of the vast resources available from CXL Institute and mentor networks and emphasizes the three core components of optimization success: having multiple data points to validate a hypothesis, picking...

13 February, 2023

By Trina Moitra and Uwemedimo Usa

A/B Testing

Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

2023 does not look like the year the chaos is going to stabilize into the ultimate post-pandemic “normal”. Disruptions will continue to abound. With plunging savings, rising debt, and the overall economic pessimism that’s coloring predictions, consumer behavior will change in significant ways. In the past, organizations could afford...

10 February, 2023

By Gabriela Florea

Optimization

Testing Mind Map Series: How to Think Like a CRO Pro (Part 31)

Interview with Gabriela Florea Say hello to Gabriela Florea, the mastermind behind Verifone’s CRO strategy and a seriously impressive CRO knowledge repository (check it out below). In today’s interview, Gabriela stresses the importance of having a healthy amount of website traffic before running experiments, and a multidisciplinary approach that...

07 February, 2023

By Dionysia Kontotasiou

A/B Testing

Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use...

07 February, 2023

By Dennis van der Heijden

Growth Marketing

Google Search A/B Testing ChatGPT Alternative?

Before November 2022: “Google dominates the search engine market, no contest.” After November 2022: Okay, it wasn’t so dramatic. But the arrival of ChatGPT was so chaotic and challenging that concerns within Google rose up to a “code red” level. Just 2 months prior, Google had to admit that...

03 February, 2023

By Lukas Petrauskas

Optimization

Testing Mind Map Series: How to Think Like a CRO Pro (Part 30)

Interview with Lukas Petrauskas Our interview this week features Lukas Petrauskas, a CRO expert with a remarkable portfolio. Lukas consults for brands ranging from $10 million to $100 million in yearly revenue, and his most recent business case resulted in a whopping 65% increase in revenue in just four...

Blog

Optimization

Testing Mind Map Series: How to Think Like a CRO Pro (Part 32)

A/B Testing

Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Optimization

Testing Mind Map Series: How to Think Like a CRO Pro (Part 31)

A/B Testing

Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Growth Marketing

Google Search A/B Testing ChatGPT Alternative?

Optimization

Testing Mind Map Series: How to Think Like a CRO Pro (Part 30)

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