Optimization
Most ecommerce teams optimize for speed. Few focus on trust. As privacy laws tighten and third-party cookies fade out, traditional CRO tactics are losing ground. Shoppers are becoming more cautious, expecting transparency, relevance, and a seamless experience—without feeling tracked. Instead of simply boosting click-through rate (CTR), modern CRO must...
growth
A practical guide to building landing pages that move expensive products Riddle me this: how often do you buy a $100+ product on the spot, no hesitation? For me, it’s rare, but there have been a few times when something convinced me to give it a shot almost immediately....
Optimization
Interview with Hannah Davis There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
AI
Are you using AI to analyse customer feedback, surveys, or other forms of unstructured text data? If so, then you’ve likely already faced the limitations of “context windows”, whether you know it or not. These hidden constraints undermine the accuracy and validity of your insights, especially when dealing with...
Growth Marketing
I’ll be honest…I love a good quiz. From teen magazine questionnaires to BuzzFeed classics telling me what kind of bread I am (sourdough), I am all in. Whenever I see a quiz on a brand’s site, I can’t resist clicking through and waiting eagerly for the results. But despite...
Optimization
Interview with Nils Stotz There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...