In an increasingly digital world, data is everywhere. And it is no longer just for scientists or finance professionals. First-party data is changing the way we market and engage with customers. 92% of leading marketers believe that using first-party data to help understand what consumers want is critical to...
With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA”, Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Despite privacy and data security...
Interview with Bhavik Patel As the Head of Product Analytics at Hopin and the founder of CRAP Talks (Conversion Rate Optimisation, Analytics & Product Talks), Bhavik Patel knows a thing or two about what it takes to implement a successful optimization campaign. In this interview, Bhavik advocates for the...
A/A testing allows you to test two identical pages against one another and can be extremely useful when setting up a new A/B testing tool. A/A testing can be used to assess an A/B testing platform’s accuracy, determine whether your A/B testing platform is fully integrated with your internal...
When it comes to visual editors, some people love them, while others prefer to avoid them entirely. It’s true that nowadays you no longer need to be a programmer, coder, or developer to build a website. Many marketing and product teams that relied on development or IT support in...
Interview with Ryan Thomas There are a lot of best practices in the CRO world that people tend to follow blindly. “You must run a test for at least two weeks”, for example, or “you should only run one test at a time on the same page”. In this...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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