Privacy
Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B...
Optimization
Interview with Alex Birkett When it comes to optimization, there are few people as well-versed as Alex Birkett. But what exactly is “optimization”? Alex says it’s a combination of disciplines, including copywriting and experimentation. It’s about building the right system and processes to reduce (not eliminate) uncertainty. Understanding that...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Trending
If you’re after a navel-gazing article about future possibilities or hunches on what might become mainstream, then sadly, dear reader, you’re in the wrong place. We spoke to experts who work on Shopify stores day-in-day-out to see what’s already on the horizon, impacting businesses like yours. We’ll delve into...
Shopify A/B Testing, Shopify Price Testing
Remember this dress that nearly broke the internet? Were you on camp “black and blue” or “white and gold”? Yeah, what does it have to do with A/B testing pricing? Here’s the thing: CRO experts are just as divided on the matter. Some say heck yes while others vehemently...
Shopify A/B Testing, Shopify Checkout Testing
Most eCom folks know that optimizing their checkout pages is important, but they struggle to know where to start or how to test these pages for the best results. Without optimized checkout pages, you could be losing out on a lot of sales. In fact, checkout optimization is an...
Shopify A/B Testing, Getting Started With A/B Testing
So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. Having...