A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for...
Google recently announced page experience signals will become a major ranking factor starting May 2021. In a move to improve the quality of site content that the Google search index displays to its users, the new page experience update will push marketers and search engine optimizers to up their...
Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. At the time of this writing, this video...
Multivariate testing has been proven to increase conversions for websites with high traffic. Finding the right combination of elements on a page works. Or high traffic websites won’t be doing it. But should you run multivariate tests? There are benefits and downsides to running multivariate tests. In this article,...
The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t...
What is the value of your A/B testing program? What benefits does it bring to your company? You already know A/B testing helps to optimize conversion rates and boost revenue. But how exactly can you prove A/B testing impacts your bottom line? In the words of Matt Gershoff, A/B...
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