There is something special about the word FREE. It conjures excitement, giddiness, and desire. But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do you hear the ring? Do you see conversions just rolling in?) In this article, we will...
No matter what digital campaigns you’re planning in 2021, you’re definitely going to need a killer landing page design strategy. As the key element to driving conversions on your website, landing pages need to be highly optimized to influence consumer behavior and purchase decisions. And with the widespread availability...
A Facebook landing page is like a gateway between your Facebook ad and your product. And it’s extremely important that you get it right to get good Facebook advertising results. Imagine seeing a Facebook ad about a new Lion King movie… Clicking on it to sign up to see...
At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Alexander Randall was Ph.D. in General System research and his wife, Cameron Hall, had a degree in economics. Both combined their knowledge...
App Privacy Requirements Added to the iOS App Store & Mac App Store At WWDC 2020, back in June, Apple announced it would start asking app makers to disclose the data they access and collect so that users can make more informed decisions about the apps they download. The...
Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. It doesn’t matter whether you want to raise awareness, generate leads, or make sales. These decisions will influence your conversions, profits, and ultimately, your future growth potential....
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