Optimization
Interview with LeAnn Reyes With a passion to make the internet a better place, LeAnn Reyes found her niche in conversion optimization. As someone with a background in coding, UX design, and copywriting, she brings a well-rounded and nuanced perspective to the field. LeAnn relishes the challenge of questioning...
Optimization
Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always...
Shopify Conversion Optimization, Image Optimization
Can optimizing your Shopify images really result in millions in revenue? Think about the last time you went shopping for shoes. You picked up an amazing pair to complete your outfit. You touched it to feel the texture, you examined the sole to see how much traction you’d get,...
A/B Testing
As Google Optimize’s sunset approaches, testers everywhere are faced with the weighty task of preserving their precious experiment data. But, the success of this endeavor will hinge on the thought and care put into the data migration process. In this article, I’m covering 9 tried-and-true methods for exporting your...
Optimization
Interview with Lucia van den Brink Lucia van den Brink started coding and designing websites at the tender age of 11 and has been fascinated with improving digital experiences ever since. Fast forward to today, and Lucia has become a true experimentation guru, working with startups and billion-dollar companies...
A/B Testing
The grown up, virtual equivalent of “Boo! April Fools…” goes down on LinkedIn, pretty much every year. In 2023 we saw Daniel Foley Carter appoint himself as the Global Head of SEO for OpenAI. And the inimitable Frenchman Louis Grenier flippantly accepted the position of Chief Growth Hacker for...