Give a person a fish, and they will eat for a day. Teach them how to fish and they’ll: Always have something to eat Pass the skill on to others, adding to the prosperity and independence of the entire community Feel empowered to go forth and do more, diversify,...
If you’re a Convert user, then you know that your reports are packed with valuable data. But what do all of those numbers and graphs represent? And how do you know what conclusions you can draw from them and you use that information to improve your testing? Is it...
Interview with Rommil Santiago Rommil Santiago has been championing brilliant voices in experimentation through his work at Experiment Nation for years. With an impressive career spanning 13 years, Rommil says he’s always been passionate about experimentation – trying out new ideas and seeing how they perform. This approach has...
There’s some debate in the optimization world about whether or not to run simultaneous experiments. Some believe that running simultaneous A/B tests will muddy your results and produce inaccurate data. Others argue that running A/B experiences on various pages of your website at the same time can help you...
Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Your choice of metrics impacts the output of the test and defines the focus of the entire optimization program. P.S. Don’t pick too many metrics. Use the Goldilocks rule:...
When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. After that, it gets pasted on a wall in the office or stuck to flashy slides,...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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