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Rednavel Consulting [Rednavel is my last name backwards :) ] is a Measurement and Optimization Consultancy based in Denver, Colorado, but we’ve been a fully remote team for close to a decade now. We help medium to large SaaS, Ecommerce, and Lead Gen businesses with reach new revenue (and profit) levels. Ryan enjoys marathon procrastination, spoiling he and his wife's three dogs, and nerding out with PKM (personal knowledge management) tools for thought in his spare time. He loves teaching and is looking for more ways to share his marketing knowledge.
One of the ways businesses hurt themselves most in the analytics department is by only setting up one type of goal. And I know exactly what type they already set up without even looking at it. Bottom of funnel goals. When done right, top and middle funnel goals are...
When done right, a website survey can be one of the most powerful ways to understand the intent of users on a website. But why are they hardly ever used? And when they are, they are usually executed poorly. (Think NPS surveys where you care more about using the...
Humans are still needed, but, boy, can crawlers help The longer I do CRO, the more I realize the importance of different types of research. For many years, I was heavy (and still am to some degree) into quantitative data. Achieving clean and reliable data collection into near-perfect Google...
Interview with Ryan Levander Today we have a one-of-a-kind interview for you with Ryan Levander of Rednavel Consulting. A customer of Convert, Ryan sheds light on what it takes to run successful tests. Ryan says that one of his favorite things about CRO is the opportunity to gain customer...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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