Founder and Chief Optimizer for Rednavel Consulting is a Measurement and Optimization Consultancy based in Denver, Colorado. He helps medium to large SaaS, Ecommerce, and Lead Gen businesses reach new revenue and profit levels. Ryan enjoys marathon procrastination, spoiling his wife's three dogs, and nerding out with PKM (personal knowledge management) tools for thought in his spare time. He loves teaching and is looking for more ways to share his marketing knowledge.
If you thought the phrase “let’s test that” was loosely thrown around too much with website testing, you probably haven’t seen many paid advertising ‘experiment’ reports. Can you run statistically valid tests in paid advertising platforms? Yes. Should you even bother testing in paid advertising platforms? Yes. (And I’ll help...
I hope we are all past the “GA4 isn’t useful” language. I try not to judge others. But when something like that is said, it’s hard not to. 🙊 Not because I’m a big GA4 fanboy (I’m not). It’s because the tool is fairly irrelevant - what matters is how...
Why Most Analytics Projects Miss the Mark Most analytics projects fail from inception because everyone is always “running to optimization”, but no one stops to ask and think critically about, “What are we trying to solve for?” Ok, there are clearly companies that ask “why” (maybe even the 5 whys...
There’s little worse than when your company loses trust in its data. To be clear, it’s rarely the data itself that’s the problem, but rather the people and processes around it, since raw data is rarely the “end product”. Accuracy doesn’t exist with marketing data, and it never will. Accuracy...
Most people think of generative AI as a writing assistant for creating blog posts, ad copy, or brainstorming ideas. And while it’s helpful there, that’s not where it’s most powerful. The real magic shows up in analytics implementation. When setting up analytics (aka setting up tagging for a site), you’re...
One of the ways businesses hurt themselves most in the analytics department is by only setting up one type of goal. And I know exactly what type they already set up without even looking at it. Bottom of funnel goals. When done right, top and middle funnel goals are much,...
