Daphne Tideman is a growth advisor and consultant with a background in both agency and brand roles, specializing in helping wellness and eco-friendly D2C brands and subscription apps to cut through the noise and unlock sustainable growth. She co-authored the book Growing Happy Clients and helps founders and head of growth navigate challenges. She loves to write and share her tips on her newsletter.
Work the pyramid from the bottom up When you think of first running price tests, what comes to mind? Adjusting your prices up or down? Maybe testing discount levels? That’s what comes to mind for most of us, but it should be the last thing you test. Most subscription apps...
How to optimize your website for long-term buyers One of the most impactful experiments when I was Head of Growth at Heights had nothing to do with optimizing the initial conversion rate. It was all about getting customers to take the brain supplement consistently. It was a simple line of...
The trade-offs, the hidden costs, and what really drives results in experimentation I’ve got the full bingo card over the last 11 years: I’ve worked agency-side, in-house, and freelance. No prize for the win, but it does mean I’ve seen the good, the bad, and everything in between. One thing...
How to test, optimize it, and use AI for better performance One of my favourite parts of a Product Detail Page (PDP) is the product image carousel. Not because it’s fancy, but because it’s a small space where you can pack in a huge amount of decision-making support. And unlike...
How to navigate the new rules as a CRO specialist If you've been running Meta ads lately and felt like something shifted—like your targeting suddenly matters less and your creatives matter more—you're not imagining things. Meta's Andromeda update rolled out through 2025, completing its global deployment in October. It's probably...
And use ads as part of your CRO roadmap For me, traffic has always felt like a luxury. I live in the startup world, where I’m lucky if we have enough traffic and conversions to run even a few A/B tests per month. Yet I’ve never let that stop me...
