We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Uwemedimo Usa is a certified content marketer and conversion copywriter. He helps B2B SaaS companies engage, delight, and convert ice-cold web traffic to loyal paying customers. Besides studying and writing about conversion rate optimization, he finds thrill in bingeing amateur documentaries to understand the world even better. Connect with him on LinkedIn and Twitter.
Sharp, conclusive results you can trust, or diluted results that take too long to reach statistical significance? That’s the two-sided coin of thinking consciously about targeting and triggering in A/B testing vs not doing that. Targeting defines who is included in the experiment, and triggering decides when the variation...
Ever had a hidden bug ruin your entire experiment? Imagine a backend disconnect causing data to go out of sync or a front-end flicker revealing the control version before the page loads. These seemingly minor issues can completely perforate the integrity of your test results and wipe out weeks...
As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling...
Shopify’s infrastructure updates, particularly to its checkout systems, have prompted these improvements. In early 2023, Shopify announced it was deprecating checkout.liquid in favor of Checkout Extensibility, a sandboxed, controlled approach that protects sensitive data, is faster, and ensures checkout customizations don’t break during platform upgrades. While these changes mean...
The future of experimentation is product. Experimenters have long focused on optimizing conversion rates for marketing. But the game is changing, and they’re breaking new ground. Ruben de Boer, Lead Conversion Manager at Online Dialogue, and John Ostrowski, Director of Product and Experimentation at Wise Publishing, are witnessing this...
What are the chances a new feature release goes horribly wrong? Good product teams don’t even want to find out. The stakes are high, and catastrophic failures are possible, even for tested features. To mitigate these risks, many turn to feature flags and rollouts. These act as a safety...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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