A/B Testing
Did you know there are over 50 A/B testing tools on the market? Yes, that many. With so many options available, how do you know which one will fit your needs in 2023? You don’t need to break the bank or go with the category leader if you want...
A/B Testing
How confident are you in your ability to interpret the results provided by your A/B testing tool? Say, you’re using a tool built on Bayesian statistics, and it told you “B” has a 70% chance of beating “A” so “B” is the winner. Do you know what that means...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Speed Optimization
For every additional second it takes to load your Shopify store, you lose 0.3% in conversion rate. Optimizing the speed of your Shopify store must be a huge part of your revenue growth strategy and conversion rate optimization journey. Since a faster store means a better user experience, it...
Shopify A/B Testing, Shopify Product Testing
Guessing is not a sound business practice. If you’ve been around the eCommerce block for a while, you’ve seen the evidence. So, when it comes to your Shopify product pages, the moneymakers of your online store, your growth strategy has to take a scientific approach. Even when you use...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies
You’re a Shopify store owner and you’re out to win. So, in your search for a Shopify theme, you’re looking beyond aesthetics. You want a theme that has the internal mechanics to give you high conversion rates. Not only that. You also want the theme that’s coded specifically for...
Shopify A/B Testing, Shopify Checkout Testing
Most eCom folks know that optimizing their checkout pages is important, but they struggle to know where to start or how to test these pages for the best results. Without optimized checkout pages, you could be losing out on a lot of sales. In fact, checkout optimization is an...