A/B Testing
Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value online. Even if you’re convinced you want to...
Shopify Conversion Optimization, Shopify Conversion Optimization Strategies, Product Page Optimization
Your Shopify product page is a big deal—it is one of the most important levers you can pull for conversion and optimization. While you may want to sprinkle your USPs and selling angles all through your site, your product page is the only page that matters to a buyer....
A/B Testing
Did you know there are over 50 A/B testing tools on the market? Yes, that many. With so many options available, how do you know which one will fit your needs in 2023? You don’t need to break the bank or go with the category leader if you want...
Shopify A/B Testing, Shopify Product Testing
“iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle....
A/B Testing
Hard truth: Outsourcing your A/B testing does not guarantee growth. We wish it were that simple. Even with world-class experts, the wrong expectations mixed with the wrong directions often lead to fruitless collaborations. On the flip side, there’s a smarter and much more productive way to collaborate with your...
A/B Testing
Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? Or maybe...
