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Trina Moitra is the head of marketing at Convert. She loves setting the voice and vision behind Convert's brand messaging, cementing the market vision for the company. In her spare time, she can be seen taking personality quizzes to understand herself better.
The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. And that number is only growing. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in...
Let’s start with a bit of a mind-bender. You know iterative testing adds structure to your experimentation program — at least on paper. You also probably know iterative testing makes you dress your testing program in adult pants and challenges you to ask tough questions like: Is there a...
Curiosity drives us. Picture a child who dismantles a toy, not to break it but to understand how it works. That’s us. We don’t grow out of that. We all have an innate desire to explore, to understand, and to improve. Yet, for many, the word “experimentation” feels distant,...
To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. And we do not wish to masquerade as such. Instead, we’re observers, just like you, trying to make sense of an exponential advancement in technology. There’s been a ton (conservative estimate) of hype around...
Buckle up, and hold onto your curiosity hats, folks, because we’re about to plunge into the world of A/B testing portfolios like never before! We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for...
Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always...
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Matt Beischel
Founder & CEO, CorvusCRO
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Shane Barker
Digital Marketing Consultant and strategist
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