Conscious Business
This is the second blog in Convert’s sustainability series. Go check out the first installment about the Pandemic and the Role of the Retention Economy, if you haven’t already. In this installment, we are diving into the concept of Conscious Business, what it entails, and how it might just...
Conscious Business
This blog is the first in a series of interviews with thought leaders, experts, and serial entrepreneurs who have put sustainability at the core of their business and the story they tell about their purpose in the world. Anything new or novel always piques interest. But as the pandemic...
Support, Understand Marketing Attribution
Has this ever happened to you? You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Should you expose expensive paid traffic to a variant that may actually be worse than the control? Of course in all A/B tests, there...
A/B Testing
Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target...
Optimization
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Shopify Optimization is an art form. Testers and optimizers around the world have invested years perfecting techniques that help Ecommerce brands cajole...
Growth Marketing
People may think logic makes them tick. But the best brands in the business know that logic comes later, when they want to convince themselves of the validity of their decisions. The truth is – Emotions rule sales. And a simple way to elicit positive prospect responses is through...
