A/B Testing
Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target...
Optimization
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Shopify Optimization is an art form. Testers and optimizers around the world have invested years perfecting techniques that help Ecommerce brands cajole...
Growth Marketing
People may think logic makes them tick. But the best brands in the business know that logic comes later, when they want to convince themselves of the validity of their decisions. The truth is – Emotions rule sales. And a simple way to elicit positive prospect responses is through...
Growth Marketing
Do you know what’s the one thing Facebook, Twitter, and LinkedIn have in common? Yes, they’re all social media platforms … and they’re all ‘blue.’ In fact, most of the websites on the internet are blue. And they’re blue because the right shades of blue are supposed to inspire...
Growth Marketing
At Convert, we power A/B tests for thousands of websites. And work with dozens of top tier agencies. Bottom-line – we know stuff about testing. Sometimes conversion rate optimization can try your patience (like months to get results, false positives etc.etc). But sometimes little things like changing how people...
Privacy
No one has a crystal ball here. And GDPR is complicated. If you’ve been listening in on groups and reading the conversations between privacy and marketing experts, you know everyone is (politely) agreeing to disagree on provision interpretations! We faced the same road-block. So we went and asked some...