A/B Testing
Curiosity drives us. Picture a child who dismantles a toy, not to break it but to understand how it works. That’s us. We don’t grow out of that. We all have an innate desire to explore, to understand, and to improve. Yet, for many, the word “experimentation” feels distant,...
A/B Testing, Optimization
Experimentation isn’t just a method. It is a way of life. This becomes super clear after listening to the deep dive between Ryan Lucht, Director of Growth Strategy at Cro Metrics and Positive John, Product Growth and Experimentation Consultant at Positive Experiments. In this illuminating chat, they go deep...
A/B Testing
When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. After that, it gets pasted on a wall in the office or stuck to flashy slides,...
Optimization
Interview with ‘Positive’ John Ostrowski (Positive Experiments) Good judgment and decision-making skills are essential for success in CRO. For John Ostrowski, optimization is all about understanding the problem, knowing your audience, and making growth a team effort. He believes that any outcome metric can be improved to some degree...