We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Trina Moitra is the head of marketing at Convert. She loves setting the voice and vision behind Convert's brand messaging, cementing the market vision for the company. In her spare time, she can be seen taking personality quizzes to understand herself better.
Do you ever wonder why companies like Netflix, Google, Amazon, and Booking.com make a killing from experimentation but when you tried it at your company, it fell flat like an anvil in water? Or maybe it didn’t turn out that bad. Instead, you often find yourself asking, “Where are...
When you promise a specific revenue or conversion rate, you’ll pique a potential client’s interest. But is it a surefire way to define the success of your optimization programs? With rapidly evolving customer preferences and behavior, shifting to the caveat emptor world — promising ridiculous numbers just to win...
Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value online. Even if you’re convinced you want to...
Your Shopify product page is a big deal—it is one of the most important levers you can pull for conversion and optimization. While you may want to sprinkle your USPs and selling angles all through your site, your product page is the only page that matters to a buyer....
“iPod: 1000 songs in your pocket.” Remember this iconic line? At a time when MP3 players weren’t designed for ease of use and had little storage space, the iPod was an instant hit. But it wasn’t just the product that made people buy. It was the benefit-driven selling angle....
Hard truth: Outsourcing your A/B testing does not guarantee growth. We wish it were that simple. Even with world-class experts, the wrong expectations mixed with the wrong directions often lead to fruitless collaborations. On the flip side, there’s a smarter and much more productive way to collaborate with your...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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