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Bani Kaur

Posts by Bani Kaur

Bani is a B2B freelance writer for brands like Klaviyo, Litmus, and Sprout Social and writes furtively (seriously, keys flying, coffee spilling) about the software world. She spends 50 hours a month with technology companies strategizing to scale operations, expand into new geographies, and fast-track sales. She specializes in long-form, research-intensive writing like whitepapers, ebooks, and exhaustive ultimate guides. What else? She plays chess and also developed her own tiny SaaS one time.

Shopify A/B Testing, Getting Started With A/B Testing

E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

When you promise a specific revenue or conversion rate, you’ll pique a potential client’s interest. But is it a surefire way to define the success of your optimization programs? With rapidly evolving customer preferences and behavior, shifting to the caveat emptor world —  promising ridiculous numbers just to win...

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The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.

Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!

Matt Beischel

Matt Beischel

Founder & CEO, CorvusCRO

Your Blog Section is a great resource for both brands and marketers

I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.

The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.

Your blog section is a great resource for both brands and marketers. Kudos to the team!

Shane Barker

Shane Barker

Digital Marketing Consultant and strategist

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