We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!

Posts by Bani Kaur

Bani is a B2B freelance writer for brands like Klaviyo, Litmus, and Sprout Social and writes furtively (seriously, keys flying, coffee spilling) about the software world. She spends 50 hours a month with technology companies strategizing to scale operations, expand into new geographies, and fast-track sales. She specializes in long-form, research-intensive writing like whitepapers, ebooks, and exhaustive ultimate guides. What else? She plays chess and also developed her own tiny SaaS one time.

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