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Bani Kaur

Posts by Bani Kaur

Bani is a B2B freelance writer for brands like Klaviyo, Litmus, and Sprout Social and writes furtively (seriously, keys flying, coffee spilling) about the software world. She spends 50 hours a month with technology companies strategizing to scale operations, expand into new geographies, and fast-track sales. She specializes in long-form, research-intensive writing like whitepapers, ebooks, and exhaustive ultimate guides. What else? She plays chess and also developed her own tiny SaaS one time.

04 October, 2022
Bani Kaur Trina Moitra
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Shopify A/B Testing, Getting Started With A/B Testing

E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

When you promise a specific revenue or conversion rate, you’ll pique a potential client’s interest. But is it a surefire way to define the success of your optimization programs? With rapidly evolving customer preferences and behavior, shifting to the caveat emptor world —  promising ridiculous numbers just to win...

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