A/B Testing
The experimentation world has mostly moved beyond simple button color A/B tests. They may have their place in the portfolio of experiments you’re running, but hopefully, at this point, they’re not synonymous with experimentation or CRO. Experimentation can be so much bigger. Using different types of experiments, we can...
Optimization
The metrics you define and track for your experimentation program are incredibly important. What you measure determines your focus. They say “you can’t manage what you don’t measure.” And while that’s entirely true (you can certainly lose weight even if you don’t look at a scale), it is directionally...
A/B Testing
It’s tough to make predictions, especially about the future. Yogi Berra One of the most valuable aspects of experimentation is it can reduce uncertainty in decision making. But it can never eliminate it fully. There will always be uncertainty in business. Even in “normal” times, there’s no clear path...
A/B Testing
For the most part, I hate meetings. I’ve said it many times, in articles, Tweets, and to my colleagues. Mainly, I dislike it when people use meetings as a crutch to avoid getting work done, or when people run meetings poorly and waste everyone’s time. But as a leader,...
Optimization
Interview with Alex Birkett When it comes to optimization, there are few people as well-versed as Alex Birkett. But what exactly is “optimization”? Alex says it’s a combination of disciplines, including copywriting and experimentation. It’s about building the right system and processes to reduce (not eliminate) uncertainty. Understanding that...
