Top 9 VWO Alternatives Evaluated for Pros, Cons, Pricing, and Reviews

Uwemedimo Usa
July 3, 2024 ·

Like most products, VWO isn’t for everyone.

If you’ve found that VWO isn’t the right fit (whether due to its complex pricing model, cost, or unmet experimentation needs), there are alternatives available. 124 alternatives, to be exact. (I counted.)

What you need is a conversion rate optimization tool that keeps the VWO features you love, addresses the drawbacks that sent you looking elsewhere, and meets your unique experimentation needs.

With this in mind, we’ve narrowed it down to the top 9 VWO alternatives. We’ve picked these based on chats with CRO pros and user reviews. Let’s explore them.

Overview of VWO (Visual Web Optimizer)

VWO (Visual Website Optimizer) is a comprehensive digital experience optimization platform for web, mobile, and server-side experimentation, behavior analytics for mobile apps and websites, web personalization, and customer data management.

It’s a robust and capable platform that has existed since 2009. All of its capabilities are housed within seven different products under the VWO Platform: VWO Testing, VWO Insights, VWO FullStack, VWO Plan, VWO Web Rollouts, VWO Personalize, and VWO Data360.

VWO customers can use the platform for a combination of product development, marketing, and analytics to create better customer experiences. When put together, the platform covers the following:

  • Web and mobile experimentation: Run A/B tests, multivariate tests, and other types of tests on your websites and mobile applications.
  • Heatmaps and session recordings: Get user behavior insights measured and recorded on your website.
  • Surveys and polls: Interact with users and get feedback directly from them.
  • Comprehensive customer analytics: Aggregate and view your customer data for your optimization and marketing needs.
  • Form analytics: See the details of what happens when people use your forms and find opportunities for optimization.

Learn Why People Abandon Your Forms and How to Prevent It in this free guide we created in collaboration with Zuko.

How does all this measure up when real users use the platform? Let’s find out.

The Pros and Cons of VWO for Web Experimentation and Optimization

We have arrived at this list of pros and cons by analyzing over 100 recent VWO user reviews from Capterra, G2, TrustRadius, and Gartner Peer Insights.

Across these four sites, the tool averages a rating of 4.35 out of 5 stars.

Here’s an aggregation of what VWO users have said are the benefits and drawbacks of using it:


  1. Ease of use: Users frequently mention that VWO’s interface is intuitive and easy to navigate. Features and tools are sorted under different products that you can access in the left side panel. Everything else happens in the wide expanse of the main window—that’s how most tools work, making VWO familiar to anyone with some experience.

    The visual editor is simple to use. It allows non-technical users to create variants and manage tests (some HTML, CSS, and JS knowledge might be required for advanced changes), making it accessible to a wider user base.
  1. Comprehensive features: VWO goes wild on features. They aim to be a comprehensive digital optimization platform, and they’ve been putting in the work. There are so many things you can do (if you’ve paid for them) — from A/B testing to split URL testing, creating heatmaps and recording user sessions, providing personalized web experiences, and doing audience journey analysis.
  1. Responsive customer support: The customer support team receives high marks for their responsiveness and helpfulness. Users appreciate the proactive support, detailed training sessions, and dedicated account managers who ensure a smooth user experience and help resolve issues quickly.
  1. Personalization capabilities: Users appreciate VWO’s ability to deliver unique journeys to the right audience. This feature helps tailor content to specific audiences, which can improve engagement and conversion.

So, why do people choose to switch?

Cons (Why People Switch to a VWO Alternative)

These are the most cited reasons:

1. Pricing structure: The pricing structure is notoriously confusing. This is partly because VWO offers separate pricing for different tools. As you can imagine, it’s difficult to consolidate pricing with a model like this, especially when you operate in a space where the functionalities users need often cut across different tools.

For example, if you want heatmaps and session recordings with your web testing, you’ll pay for two different products. Businesses with limited budgets will find this limiting, while less experienced experimenters will find this cumbersome as they scale.

Miss the heatmaps and session recordings you enjoyed with VWO? We made a list of 41 heatmap and session recording tools, many of which are priced lower than VWO and integrate smoothly with your preferred testing tool.

Also, server-side experimentation is a separate payment from web experimentation and mobile app testing. On top of this, there are pricing tiers within each individual product, which are—wait for it—further segmented by monthly tracked users (MTU) of 10k, 50k, and 10 more MTU steps up to 5M+.

2. Performance issues: Some users report occasional glitches, bugs, and slow performance, especially when working on more complex experiments. These can hamper workflow when setting up and running tests.

3. Learning curve: Users have reported facing challenges when trying to do more complex tasks like setting up integrations. They often mention a steep learning curve for more complex functionalities such as goals, hypotheses, and GTM and GA4 setups.

4. Complexity in advanced testing: Users have mentioned needing their developers for tests with more complex changes. Even though VWO allows editing of HTML, CSS, and JavaScript for variants, users have found this particularly challenging.

A team without dedicated technical resources would find this to be a serious block.

These limitations often lead users to seek alternatives to VWO. After all, sticking with the wrong A/B testing tool can be detrimental to businesses.

Fortunately, the market offers plenty of options. Here are the best contenders.

VWO Alternatives (With Head-to-Head Feature Comparisons)

In searching for the best VWO alternatives, I conducted extensive market research. A deep dive via Google Search revealed 124 different tools that can replace some or all of the features and capabilities VWO offers.

124 VWO alternatives from the web word cloud
The most cited alternatives to VWO from the top 20 Google Search results

This means there’s something for everyone, regardless of use case: web experimentation, mobile experimentation, product experimentation, full stack experimentation, behavioral analytics, or web personalization.

For a balanced view, I asked top AI models for the tools they recommend as VWO alternatives and compared that to those listed in this article. Here’s the result:

Gemini Copilot ChatGPT Claude AI My Pick
Optimizely UXtweak Optimizely Optimizely Convert
AB Tasty AB Tasty Google Optimize Adobe Target AB Tasty
Convert Mouseflow Adobe Target Google Optimize Kameleoon
Kameleoon Convert Unbounce Unbounce Optimizely
Instapage Inspectlet Crazy Egg Instapage Adobe Target
Dynamic Yield CleverTap Hotjar Crazy Egg Dynamic Yield
Adobe Target Heap Convert Hotjar Omniconvert
SiteSpect UX Sniff Kameleoon Convertize SiteSpect
Google Optimize Flurry SiteSpect Omniconvert Crazy Egg
Hotjar Mixpanel Dynamic Yield Kameleoon

I also spoke to conversion rate optimizers to get their unique perspectives on the tools mentioned below. Combined with independent user reviews and software review site ratings, there’s a well-rounded selection of alternatives to explore here.

I’ve included a Consciousness Quotient (CQ), showing how each company aims to make a positive impact beyond profits and products. This aligns with Convert’s mission to create a better world through business.

Let’s explore the tools that can replace VWO for you. First, this is the head-to-head feature comparison:

VWO Convert AB Tasty Kameleoon Optimizely Adobe Target Dynamic Yield Omniconvert SiteSpect Crazy Egg
A/B / Split URL / Multivariate Testing
Code Editor
Visual Editor
AI Capabilities
Session Recordings
Surveys and Polls
Server-side Testing
Web Personalization
Full Stack Experimentation
Mobile App Testing
Free Trial
Transparent Uniform Pricing
Google Analytics Goal Import
Cross-domain Testing and Tracking
Custom Goals and Metrics
Multiple Stats Engine

Need to explore more experimentation tools? Check out our curated Top 24 A/B Testing Tools for 2024.

1. Convert

Convert offers a balanced testing platform at a great price. Our pricing plans are uniform and transparent, starting at $199 per month (billed annually) or $399 per month (billed monthly).

Like VWO, we’ve been around since 2009, enough time to understand that you need a complete experimentation solution with sensible pricing.

Convert also has deep integrations with GA4, allowing you to import goals and set up automated revenue tracking. It’s just one of the 90+ integrations our tool has with the tools in your MarTech stack.

When switching to Convert, you won’t miss behavioral analytics or personalization. You’ll have seamless integration with tools like Hotjar, FullStory, Demandbase, Medallia, and more.

Practitioner Sentiments

Convert is usually my go-to recommendation for a testing tool.

It is reliable, powerful, easy to use, and simple to implement. I find it particularly handy for testing on Shopify stores, thanks to its implementation through the available app.

It’s a tool that fulfills the expectations of both technical and non-technical users alike.

I think this is mainly because they have stuck to A/B testing (and its variables) as the main use case; unlike most of the competitors adding more and more functionalities that are perhaps not relevant enough in this scenario.

The upfront pricing and available free trial are something that buyers also appreciate, allowing them to test the tool and its capabilities without a long-term commitment.
Highly recommended!

Carlos Trujillo, Senior Experimentation Strategist at Speero

Up-front, transparent pricing that can flex up or down based on your needs. None of this “call for a quote” BS. Great baseline feature set that can get you up and running tests quickly, including more robust features for more experienced experimentation teams. Definitely has the edge on VWO in terms of functional reusable configuration blocks: targeting locations, audiences, and goals are all savable, reusable, and reconfigurable. Server-side capabilities and API aren’t the easiest to work with if you’re going really deep on the technical side. Exceptional customer support; they will go the extra mile to help you out every time.

Matt Beischel, Founder of Corvus CRO

Ratings: 4.8/5 from 60 reviews on G2

Pricing: Convert has a free 15-day trial. Pricing begins at $199/mo (billed annually) for 100k monthly traffic.


  • Cost-effective monthly plans with discounts on annual subscriptions.
  • Essential features for sophisticated experimentation, developed with input from top optimization agencies.
  • In-built powerful anti-flicker technology.
  • Full stack testing
  • One price grants access to all essential features, scaled by website traffic.
  • Up-to-date privacy standards, ensuring data protection.
  • User-friendly, especially for beginners.
  • Over 90+ seamless integrations with tools like Zuko Form Analytics, ContentSquare, Looker Studio, FullStory, GA4, Hotjar, etc.


  • Some users would like more advanced reporting features.
  • Sometimes preview links may require multiple attempts to work correctly (we’re fixing that).

Support: We offer live chat, email support, a support center with extensive resources, and a ChatGPT plugin (available upon invite) that compiles our entire knowledge base into custom, straight-to-the-point answers to your question prompts.

Consciousness Quotient (CQ): Convert is an avid tree planter with environmental consciousness deeply embedded in our DNA. When you get a subscription, trees are planted on your behalf. This starts at 192 trees per year for each Entry plan all the way up to 1,600 trees per year for Enterprise. We’re proudly carbon-negative. That’s not all… we’re an outspoken campaigner for user privacy, fully GDPR compliant, and don’t use tools that aren’t GDPR compliant.

Positive review:

Critical review:

Too Much Info? We Show You Exactly Which Convert Plan is the One to Go For, Based on Your Traffic Needs. Browse a Convert & VWO Head-to-Head Comparison

2. AB Tasty

AB Tasty is another great option that balances simplicity and advanced features. It’s suitable for an experimentation team that’s scaling its program. Compared to VWO, it offers a more user-friendly experience with advanced features for personalization and data tracking.

Practitioner Sentiments


  • It’s a lovely team with a really effective support team that can help or jump on a call whenever it’s needed.
  • A product that evolves a lot, with advanced personalization features based on AI lastly, and lots of ready-to-go widgets/campaign templates, plus the server-side available with a complementary platform named Flagship.
  • The tool’s UI is quite user-friendly, and the product teams are regularly open to feedback through the beta testing program.
  • Price is relevant regarding all the features available.


  • Not yet ready for advanced analytics teams concerning the report. Dataviz or export is quite basic and does not display information such as SRM or let you choose between different statistical methods.
  • Campaign management is sometimes difficult for mature organizations with many different accounts.

Laura Duhommet, Lead CRO at Club Med

Ratings: 4.5/5 from 230 reviews on G2

Pricing: You’d have to contact sales for custom pricing.


  • Both the interface and the tool itself are user-friendly and intuitive, with a beginner-friendly display of results.
  • Offers unique features like emotions-based segmentation for better targeting.
  • The visual editor is robust and allows for easy test-building.
  • Fast and helpful customer service, with custom JavaScript support for specific issues.
  • New feature integration with BigQuery for in-depth customer analysis and segmentation.


  • QA on mobile can be cumbersome, especially if it requires frequent logins.
  • Managing different tags for multiple domains can be complicated.
  • Occasional UI bugs and interface load times can be an issue.

Support: Knowledge base and live chat

Consciousness Quotient (CQ): AB Tasty donates to NGOs, works with social action groups, recycles, and sponsors beehives.

Positive review:

Critical review:

3. Kameleoon

This is one of the most popular testing platforms out there. Kameleoon comes with AI-powered personalization and anti-flicker tech, arguably one of their biggest pros among testers.

Like VWO, you get in-built personalization capabilities here but without the behavioral analytics like most A/B testing platforms.

Practitioner Sentiments

“I’ve had firsthand experience with the flicker effect, also known as Flash of Original Content (FOOC), on some e-commerce sites I’ve visited. This occurs when the original webpage flickers before the control page loads, which can negatively impact user experience and potentially increase bounce rates. Kameleoon addresses this with its “anti-flicker snippet” functionality, ensuring a flicker-free experience on your website.

Kameleoon also provides the flexibility of using either a graphic editor for those less technically inclined or a coding editor for the more technically proficient. Additionally, it offers a robust Chrome extension that allows for creating experiments on the fly.

A standout feature of Kameleoon is the ability to define custom business goals. You can predefine test criteria that align with your business objectives, enabling you to track the success of A/B tests across various elements like CTA button text, hero images, or headline copy.

However, there are a couple of drawbacks: the graphic editor has limited features, and the access management system isn’t as robust as I would like.”

Precious Abacan, Marketing Director, Softlist


  • AI-Powered Personalization: Kameleoon’s AI capabilities are particularly impressive, providing accurate, real-time personalization. We saw a 17% increase in conversion rates for an e-commerce client by leveraging these features.
  • Ease of Use: Its intuitive user interface allows for quick setup and monitoring of A/B tests, which proved incredibly valuable when we needed to pivot rapidly for a client campaign.
  • Comprehensive Analytics: The robust analytics provide deep insights into user behavior, enabling us to optimize based on concrete data.


  • Cost: The platform’s pricing can be a hurdle, especially for smaller businesses with limited budgets.
  • Support: While effective, the customer support team sometimes took longer to respond than ideal, which can stall momentum during critical phases of testing.

Ryan Esco, Chief Marketing Officer, FireRock Marketing

Ratings: 4.7/5 from 54 reviews on G2

Pricing: There’s a free 30-day trial for feature experimentation only. For the full experience, you have to request a quote.


  • Enables targeted visitor experiences with AI-powered personalization.
  • Advanced anti-flicker technology.
  • Visual editor allows for simple A/B test design.
  • Over 50 integrations are available.


  • The rich features mean it can take a while to understand the platform as a new user.
  • Cannot archive tests.
  • The free trial is only for the feature experimentation feature.
  • The platform relies on cookies for targeting.

Support: Live chat, support documentation, and a dedicated account manager are available.

Consciousness Quotient (CQ): I couldn’t find information any information about this.

Positive review:

A somewhat critical review:

Since there wasn’t any outright critical review on G2…

4. Optimizely

Optimizely is the most expensive VWO alternative on this list. It is one of the first web experimentation platforms to exist and has earned a respectable reputation in the industry. It has the capability and reliability to match this.

But its high price can be prohibitive to some teams looking to switch from VWO, even though it has a more robust feature set. Especially if you don’t need all of those features.

Practitioner Sentiments

[…] Optimizely was the first A/B testing tool that I started off with a little over 8 years ago. I worked at an e-commerce SaaS platform company as a designer/developer. I got into A/B testing as a way to quantify the value of the work I was doing on client sites. Over time this evolved into sort of an in-house CRO agency. We used Optimizely because it was affordable and functional; very similar to what Convert looks like nowadays. Over the course of two years, Optimizely kept increasing prices, eventually doing nearly a 10x jump to 10K/mo and sunsetting all grandfathered account plans. Stopped using them and haven’t looked back.

Matt Beischel

Optimizely’s user-friendly interface makes it simple for anyone without substantial technical skills to set up and maintain tests. Its strong analytics provide insightful information about user activity and support data-driven decision-making. Because of the platform’s adaptability, testing can be done on a range of devices and channels, which fully optimizes the user experience.

While Optimizely is a great tool, smaller organizations may find its pricing exorbitant, and using its advanced capabilities may require additional training. The platform occasionally has issues that affect experiment accuracy and annoy users. Furthermore, troubleshooting attempts may be hampered by support’s tardiness in responding to queries.

James Owen, Co-Founder and Director of Click Intelligence

Based on my personal experience, Optimizely is a robust program with numerous benefits, but it also has certain limitations. The summary is as follows:


  • Sturdy features: A full toolkit for experimentation, A/B testing, multivariate testing, customization.
  • Graphic editor: The drag-and-drop interface makes it simple to create variations, making them ideal for quick tests.
  • Integrations: Works well with analytics programs such as Google Analytics, facilitating data analysis.


  • Learning curve: For new users, the UI may be too confusing.
  • Pricing: For startups, higher prices than those of some competitors might not be the best option.
  • Personalization: Intricate experiments may seem constrained by the visual editor’s limited customization possibilities.

All things considered, Optimizely is an excellent tool for seasoned testers, but novices may find it too complicated and expensive.

Fahad Khan, Digital Marketing Manager, Ubuy India

Ratings: 4.2/5 from 344 reviews on G2

Pricing: For each product in the Optimizely platform, you have to request pricing.


  • User-friendly UI that’s easy to use for many users.
  • Comes with content management.
  • Exhaustive customization options and features.
  • Well-built code and visual editors.


  • The price tag is high compared to other A/B testing tools.
  • The Optimizely platform, like VWO, has eight separate products with individual pricing.
  • There’s been mixed reviews about customer support, some users find it lacking.
  • You need to rebuild a test from scratch when moving from staging to production.

Support: It includes 24/7 call numbers and help resources.

Consciousness Quotient (CQ): They have a tradition where new hires are involved in community volunteering on their second day.

Positive review:

Critical review:

5. Adobe Target

Adobe Target is another good replacement for VWO, but not as a standalone tool.

Even though it has the features to match most of what VWO does, other features, like the customer data platform, heatmaps, and session recordings, are provided by other products in the Adobe Experience Cloud.

The pricing, however, isn’t transparent.

Practitioner Sentiments

Although my experience has been predominantly with Optimizely and Adobe Target, it is important to note that each utility presents distinct merits and demerits that are contingent upon the particular demands of a given project.

With its comprehensive feature set and intuitive interface, Optimizely is ideally suited for rapid experimentation and iterative testing. Minority enterprises may find its pricing model unaffordable, and intermittent technical malfunctions have been reported by a few users.

In contrast, Adobe Target offers comprehensive integration functionalities with Adobe’s array of marketing tools, thereby facilitating smooth cross-channel optimization. However, novice users may encounter a learning curve due to its complexity, and Adobe consultants may be required to assist with the setup procedure.

The choice between these [tools] ultimately depends on budget, integration requirements, and technical proficiency. It is essential to evaluate the strengths and weaknesses of each [tool] in light of your particular needs in order to arrive at an informed decision.

Jessica Shee, Senior Tech and Marketing Manager, M3 Data Recovery

Ratings: 4.0/5 from 63 reviews on G2

Pricing: Request pricing from sales.


  • Seamless integration with the Adobe suite, which means accurate reporting if you’re in the Adobe Experience Cloud.
  • Strong personalization capabilities.
  • Easy to build tests and segment audiences.
  • The visual editor is user-friendly for beginners.


  • The seamless integration doesn’t extend outside of the Adobe ecosystem.
  • There’s a learning curve if you’re new to the platform due to many features.
  • Support has been brought up by a number of users as an issue.

Support: There are support tickets, a help center with a knowledge base, and communities.

Consciousness Quotient (CQ): They champion product innovations that protect the environment, work in sustainable buildings, promote diversity in the workplace, run community action programs, and more.

Positive review:

Critical review:

6. Dynamic Yield

Dynamic Yield enables personalization, optimization, and synchronized customer experiences.

It matches VWO’s personalization and experience optimization capabilities by algorithmically displaying unique content, products, and offers depending on individual customer preferences and supporting web and mobile app testing.

It also supports predictive test improvement via machine learning and other advanced features that make it a preferred tool for enterprise experimentation programs.

Ratings: 4.5/5 from 144 reviews on G2

Pricing: Pricing is available by contacting sales.


  • Pre-made templates help you set up campaigns faster.
  • Wide range of personalization options to match content to customer profiles.
  • The support team is regarded as helpful and responsive.


  • Recommendation reports are limited to a 30-day dataset.
  • The in-built reporting and segmentation tools could use a bit more customization features.
  • There’s a learning period to familiarize yourself with the features.

Support: Phone calls and email support are available. There’s also a knowledge base to help with installation.

Consciousness Quotient (CQ): Provides free access to charities, non-profits, and minority-owned small- and medium-sized organizations. They also do work in their community.

Positive review:

A somewhat critical review:

7. Omniconvert

Omniconvert is an enterprise-focused optimization platform with three main offerings: Reveal (an ecommerce customer analytics platform), Explore (a CRO platform), and Survey (a customer survey platform).

It covers the three legs of VWO, namely, customer data, qualitative analytics, and experimentation. It is worth considering as a VWO alternative.

Ratings: 4.5/5 from 101 reviews on G2

Pricing: There’s a 30-day free trial. Pricing starts at $273/mo (billed annually) for 50K monthly views.


  • Intuitive visual editor.
  • A/B testing comes with advanced segmentation and customization options.
  • Prompt and helpful support team.
  • Seamless integration with other tools.


  • Advanced CSS styling in the variation editor is limited.
  • Although test reports are clear, the interface is not easy to navigate for new users.
  • Inability to select precise time intervals in the dashboard; it’s limited to 3 months in the past.

Support: Support chat and knowledge base are available.

Consciousness Quotient: I didn’t find information to support whether Ominconvert does or doesn’t make a positive impact.

Positive review:

Critical review:

8. SiteSpect

SiteSpect’s usage includes A/B testing, personalization, recommendations, and feature rollouts. It’s quite a match for VWO.

It is also known as one of the fastest experimentation tools, although it’s only slightly faster than Convert Experiences. It is, however, much faster than VWO (about 1.3 seconds) and other tools on this list. It’s a tool of choice for enterprises with high-traffic sites who lean more towards product experimentation—not ideal for beginners in A/B testing.

Practitioner Sentiments


  • No JavaScript Flicker: SiteSpect’s server-side testing eliminates the flicker effect, leading to a smoother user experience. We utilized this to maintain brand integrity for a financial sector client, which is essential for trust.
  • Server-Side Testing: It offers robust server-side testing capabilities, which allowed us to test backend features without compromising page load times, increasing the effectiveness of our experiments by 15% during one major client rollout.
  • Scalability: The tool is built to handle large-scale testing, which was beneficial for our larger clients needing complex multi-page testing.


  • Implementation Complexity: The setup is more complex and requires a higher level of technical expertise, which can be a barrier for teams without dedicated technical resources.
  • Cost: Similar to Kameleoon, SiteSpect’s pricing is on the higher side, which might not be feasible for SMBs.

Ryan Esco

Ratings: 4.3/5 from 56 reviews on G2

Pricing: Price info is available after a demo.


  • Supports exporting raw datasets for your custom analysis outside of the platform.
  • Supportive product consultants and account managers.
  • Robust set of in-built analytical tools.
  • Very granular targeting for A/B tests.


  • It requires some learning to take advantage of the features.
  • The UI can be difficult to navigate for some users.

Support: Email and phone support are available, as well as a knowledge base.

Consciousness Quotient: They sponsor charity projects.

Positive review:

Critical review:

9. Crazy Egg

Crazy Egg is a beginner-friendly behavioral analytics tool that provides heatmaps, scrollmaps, clickmaps, session recordings, surveys, and polls to help you understand the why, how, and where behind your quantitative analytics.

On top of this, Crazy Egg supports basic web experimentation. Its A/B testing feature includes a visual editor for creating variations to test but no code editor. That’s because Crazy Egg doesn’t provide advanced A/B testing capabilities.

If you’re a very lightweight user of VWO and in the early stages of your experimentation program where behavioral analytics is vital to you, this is a nice option.

Practitioner Sentiments

Crazy Egg is quite versatile as an A/B testing tool that not only allows for visitor behavior analysis and session recording but also lets you manually edit page layouts.

In my experience, Crazy Egg facilitates a range of activities, including detailed visitor journey analysis, session tracking, and A/B testing in a somewhat traditional, manual way. While it does offer AI assistance for tasks like generating product page copy and selecting the best-performing page in an A/B test, it has its limitations.


A significant shortfall I noticed with Crazy Egg is its lack of support in creating the most effective layout. Unlike some other tools, it doesn’t come with a built-in team to assist in crafting the optimal design, nor does it have an algorithm capable of autonomously modifying your page layouts. Additionally, Crazy Egg does not feature capabilities to enhance conversion rates by suggesting additional product recommendations directly on your pages; you have to make those updates yourself.

And by the way, Crazy Egg does not adapt through multivariate testing to learn which layouts and recommendations perform best for specific products and scenarios over time. The editing and application of data-driven insights still rest fully on your shoulders, without much AI intervention.

So, if your needs center around analyzing customer behavior on your site with tools like heatmaps and recordings, and you’re okay with handling the A/B testing process more manually without advanced AI integration, Crazy Egg might be a suitable option for you.

Patrick Beltran, Marketing Director, Ardoz Digital

We’ve been using CrazyEgg for some time now, and really cannot express our love for it enough. By implementing their heat- and scroll-tracking, we were able to identify and fix key issues with our landing page design when it came to both conversions and user experience.

The only con is that it took us a while to figure out what we were looking at in the platform, as it has a ton of bells and whistles, but after some playing around, we figured out what we were doing. So, after we finally got it down, we gained some great insights that helped us get more leads and improve time on-site.

John Sammon, CEO and Founder, Sixth City Marketing

I’ve been a big fan of CrazyEgg for a while now. It’s completely transformed how we understand our customer journey. Unlike traditional analytics that just give you clicks, CrazyEgg’s heatmaps and scroll maps paint a vivid picture of what users are actually doing on our site.

For example, we recently reviewed our top blog posts using CrazyEgg. We were surprised to see almost everyone scrolling straight down to the pricing section of our blogs. It turns out, our pricing information is a major selling point. Thanks to CrazyEgg, we were able to act on this insight. We created more content focused on pricing and strategically placed calls to action (CTAs) near that section. This resulted in a significant jump in conversions.

Overall, CrazyEgg has been a great resource for helping us dig deeper into user behavior. It’s easy to use, even for non-technical folks, and the data it provides is incredibly actionable. If you’re looking to uncover hidden user patterns and optimize your site for conversions, CrazyEgg is definitely worth exploring.

Brett Ungashick, CEO and CHRO, OutSail

Ratings: 4.1/5 from 111 reviews from G2

Pricing: There’s a free 30-day trial and then it starts at $99/mo (billed annually).


  • Easy to use, beginner-friendly tool for behavioral analytics and A/B testing.
  • Includes features like heatmaps, surveys, and session recording.
  • Uncluttered UI that’s friendly to new optimizers.


  • Some users have complained about the lack of transparency in pricing.
  • Users reported less than satisfactory experiences with customer support.

Support: Support tickets and a knowledge center.

Consciousness Quotient (CQ): There’s no information on this.

Positive review:

Critical review:

How to Choose a VWO Alternative

Now that you’ve seen the top 9 VWO alternatives, here’s how to make your decision:

1. Lay out your must-have features:

List the features that matter to your experimentation program. Aim for a tool that offers at least 85% of your requirements while integrating with tools that cover the other 15%—without costing more than what you were paying for VWO.

2. Build your consideration set:

A quick study of the head-to-head feature comparison table of VWO alternatives at the top of this article gives you a solid head start.

There are pros and cons to take into account with regard to tools such as Kameleoon, Optimizely, and others. With its flexible and customizable options, strong features, and easy-to-use interface, Kameleoon is well-known. It can be a little difficult for certain people to navigate, though.

Conversely, Optimizely gets praise for its strong optimization capabilities and advanced analytics, offering insightful information about user activity. That could be regarded as a little more expensive than other choices, too. When selecting the most suitable tool for your testing and experimentation, it’s critical to take these variables into account, as well as your own requirements.

Aqsa Tabassam, PR and Brand Manager, RevenueGeeks

With your desired A/B testing, product experimentation, or personalization tool providers, you can build a set of tools you’d want to test. Look for tools offering free trials with extensive support resources or customized demos—based on your self-service preference.

Consider the pricing as well. For tools that require integration with another tool for crucial functionality, consider the integrations and the pricing of the supporting tools as well.

3. Take them for a spin

A custom demo is great, but nothing beats hands-on experience. Get your team involved and see if the tool is worth investing part of your experimentation budget in.

More insider tips from CRO experts on selecting the perfect tool for your unique experimentation needs: How to Choose an A/B Testing Tool in 2024.

Key Takeaway

We saved the “how to choose a VWO alternative” for last because we want that to be your biggest take-home. Ready?

Pick a tool that’ll meet your experimentation needs today and tomorrow. Why? Because switching tools is a big investment of time and resources. There’s nothing worse than realizing you’ve made the wrong choice after you’ve migrated all your data, retrained your entire team, and invested months into the new system. Choose wisely.

Originally published July 03, 2024 - Updated July 09, 2024
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Uwemedimo Usa
Uwemedimo Usa Conversion copywriter helping B2B SaaS companies grow.
Carmen Apostu
Carmen Apostu In her role as Head of Content at Convert, Carmen is dedicated to delivering top-notch content that people can’t help but read through. Connect with Carmen on LinkedIn for any inquiries or requests.

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