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Nneka Otika
Content Crafter at Convert and an avid Indoor gardener.
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The Cost of A/B Testing Tools. A Pricing Guide for 51 Tools

May 27, 2020 –

How do you decide which A/B testing tool to add to your tech stack?

What features are you most interested in? How important is pricing for you? How much of your budget are you willing to carve for this?

After considering features like the impact of the tool on page speed, flash of original content, integrations, support and more, the deciding factor may just be the price. A tool that has every feature you want but is out of your price range is one you would ultimately have to reconsider.

Typically, your hunt for the best A/B testing platforms in a great price range will start by visiting the websites of each individual tool. Finding the pricing page and making a note of their prices. But transparent pricing is not common in the optimization industry. Any knowledge of their pricing and plans requires a call or an email to their sales team. Frankly, this process of finding pricing information is long and tedious.

Also, have you seen how many A/B testing tools there are on the market??

We found 51 A/B testing solutions geared towards websites alone! And we are probably missing some testing tools in this category. We have an amazing A/B testing tool here at Convert, but you aren’t here for a sales pitch. You’re here because you want to find the best A/B testing tool to use that will help you increase your conversion rates and grow your business.

This pricing guide includes:

  • Links to each tool’s website
  • A brief description of the main features
  • Pricing plans (public information from their websites and some averages based on inside information for tools who have taken down their pricing page)
  • The testing tool’s positions in G2 and TrustRadius
  • Where it falls in the Open Source or Commercial categories
  • Price per 100,000 visitors (if we found it!)

This A/B testing software pricing guide excludes heat mapping tools, or tools to create landing pages.

Armed with this guide, you can create your top own A/B testing tool comparison sheet. Or you can download a handy comparison sheet that compares the features and pricing of popular A/B testing tools including Convert Experiences.

Let’s dive into the cost of A/B testing tools for websites:

A/Bingo

A/Bingo is a Ruby on Rails testing tool that is available as a plugin. It enables split testing via one line of code. An extra line of code tracks conversions. One conversion is recorded per visitor and only if the visitor sees a test. The plugin is easy to install and use. 

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open source

Cost per 100,000 visitors: Free

AB Tasty

AB Tasty is a fast-growing provider of AI-powered experimentation, personalization and feature management solutions that helps businesses drive revenue.

Pricing: Starts at $1900/mo for 400k monthly tested visitors for the Essentials plan. The Growth plan costs $3800/mo while the Elite plan starts at $5700/mo.

G2 Rating: 4.4 stars out of 5

TrustRadius Rating: 8.7 stars out of 10

Category: Commercial

Cost per 100,000 visitors: $475 (estimated)

ABBA

Abba is a simple A/B testing self-hosted tool that uses a Javascript API. It supports multivariate testing and enables you to filter test results by date and browser.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Act-On

Act-On marketing automation software helps you attract better prospects, nurture leads at scale, close opportunities faster, and prove ROI with analytics.

Pricing: $900/mo for the Pro plan and $2000/mo for the Enterprise plan with 2,500 contacts each. There is a $5000 onboarding fee. Both plans are billed annually.

G2 Rating: 4.1 stars out of 5

TrustRadius Rating: 7.5 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Adobe Target

In Adobe Target, you can A/B and multivariate test, use omnichannel personalization which is all powered by AI-powered automation.

Pricing: Available only on request

G2 Rating: 3.8 stars out of 5

TrustRadius Rating: 8.2 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Apptimize

Apptimize is a CRO testing tool that started off for just mobile apps but has rapidly expanded to websites and mobile web.

Pricing: Starts at $995/mo for 100k monthly active users.

G2 Rating: 4.2 stars out of 5

TrustRadius Rating: None

Category: Commercial

Cost per 100,000 visitors: $995

Bound

Bound is an audience insights and website personalization platform that enables digital marketers to engage at scale.

Pricing: Available only on request

G2 Rating: 5 stars out of 5

TrustRadius Rating: 7.7 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

ChangeAgain

ChangeAgain is A/B testing and multivariate testing tool for site optimization teams that use Google Analytics.

Pricing: Starts at $14/mo for the Startup plan, $49/mo for the Basic plan and $149/mo for the Professional Plan. The higher you go, the more features you get. All the plans offer unlimited impressions.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $14

Clicktale

Clicktale tells the story of your customer’s behavior. The tool transforms digital interactions into meaningful insights and visualizations, by providing analytics to create experiences that help customers achieve their goals.

Pricing: Available only on request

G2 Rating: 3.9 stars out of 5

TrustRadius Rating: 6.1 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Conductrics

Conductrics is an A/B testing tool that uses machine learning to fuel optimization.

Pricing: Available only request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Convert Experiences

Remember that awesome tool we mentioned we have? Here it is: Convert offers testing capabilities that support both split URL tests and multivariate testing. It provides everything you need to test your website stress-free for conversion optimization

  • visual editor; 
  • drag and drop; 
  • and real time metrics. 

And it’s free to try for 15 days!

Pricing: Starts at $799/mo for the Kickstart plan with 500k tested visitors each month and $999/mo for the Specialist plan with 750k tested visitors each month. Both plans are billed annually. The Specialist plan has 3 levels that offer different numbers of tested visitors per month. The levels range from Specialist 1 with 750k tested visitors per month billed at $999/mo to Specialist 3 with 1.5M tested visitors per month billed at $1,799/mo annually. The Leader Plan ranges from 2M tested visitors monthly billed at $2,159 to 3M monthly tested visitors billed at $3,149/mo annually. There is also an Enterprise plan which requires contacting our Sales team to set up.

G2 Rating: 4.7 stars out of 5

TrustRadius Rating: 9 stars out of 10

Category: Commercial

Cost per 100,000 visitors: $118

Convertize

Convertize uses its A/B testing tool to empower teams to create better customer experience and increase engagement.

Pricing: Starts at $49/mo for 20k tested visitors each month and $199/mo for 100k tested visitors. $329/mo for 500k tested visitors each month, $499/mo for 1M tested visitors each month and $829/mo for 2M monthly tested visitors. All plans are billed annually.

G2 Rating: 4 stars out of 5

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $199

CrazyEgg

Crazy Egg is an online tool that has A/B testing, heatmap, scroll map and overlay capabilities.

Pricing: Starts at $24/mo for 30k monthly pageviews monthly for the basic plan. They also offer other plans: Standard for $49/mo for 75k monthly pageviews, Plus for $99/mo for 150k monthly pageviews and Pro for $249/mo for 500k monthly pageviews. All plans are billed annually.

G2 Rating: 4.1 stars out of 5

TrustRadius Rating: 7.8 stars out of 10

Category: Commercial

Cost per 100,000 visitors: $66 (estimated)

Distilled ODN

Distilled ODN is a CRO testing tool that allows you to test changes on your website to bring in more organic traffic. 

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Dynamic Yield

Dynamic Yield is an online tool that offers A/B testing, personalization and behavioral messaging in one platform for websites, mobile, apps and emails.

Pricing: Available only on request

G2 Rating: 4.3 stars out of 5

TrustRadius Rating: 8.3 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Evolv

Evolv (formerly Sentient Ascend) is an A/B testing platform that uses AI to run tests faster.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Freshmarketer

Freshmarketer is a full marketing automation platform with the ability to handle A/B testing, personalization and behavior analytics.

Pricing: There is a free plan with limited testing capacity. The Garden plan starts at $49/mo for 1k contacts and goes up to $309/mo for 25k contacts. The Estate plan starts at $99/mo for 1k contacts and goes up to $539/mo for 25k contacts.

G2 Rating: 4.5 stars out of 5

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: From $1236 and above depending on the plan (estimated).

Frosmo

Frosmo is a testing tool powered by AI that helps businesses deliver better customer experience and increase conversions.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: 8 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

GetVariant

GetVariant is an application that makes running hundreds of concurrent A/B experiments easy.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Google Optimize

Google Optimize is a testing and personalization tool from Google geared towards businesses starting their optimization journey.

Pricing: Free

G2 Rating: 4.4 stars out of 5

TrustRadius Rating: 7.6 stars out of 10

Category: Commercial

Cost per 100,000 visitors: Free

Google Optimize 360

Google Optimize 360 is a premium CRO tool from Google that is targeted at enterprise customers. It offers many features that are not available on the free tool.

Pricing: Available only on request from the Google Optimize 360 sales team

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

HiConversion

HiConversion is an A/B testing tool geared towards ecommerce businesses.

Pricing: They offer a free account. You can upgrade to their annual plans by contacting their support team.

G2 Rating: N/A

TrustRadius Rating: 9.3 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Intellimize

Intellimize is another CRO tool that uses AI to power A/B tests to personalize user experience and drive conversions.

Pricing: Available only on request

G2 Rating: 4.9 stars out of 5

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Invesp

Invesp offers an all in one optimization platform called FigPii that handles A/B testing, heatmaps, video recording and polls.

Pricing: Starts with a free lifetime plan that offers only 5k tested visitors per month. Paid plans start at $79.99/mo for 50k tested visitors each month for the Small package. Medium package costs $199.99/mo for 100k tested visitors each month and the Large plan offers 400k tested visitors each month at $499.99/mo.

G2 Rating: 4 stars out of 5

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $199.99

Kameleoon

Kameleoon is an AI driven platform for personalizations and A/B testing.

Pricing: This tool offers a free account that allows one user to test on 1 domain with 5k tested visitors. Paid plans offer unlimited domains and users but have differing numbers of tested visitors starting from €750 ($810).

G2 Rating: N/A

TrustRadius Rating: 7.7 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Maxymizely

Maxymizely is a CRO tool that offers A/B and multivariate testing alongside user behavior analytics.

Pricing: Starts at $19 with 10k monthly active users for the Starter package. Basic plan offers 50k monthly active users at $39 while the Standard package offers 250k monthly active users for $249. The Maximal plan offers 1M monthly active users for $349.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $69 (estimated)

Mojito

Mojito is Mintmetrics’ testing framework that can build, run and analyze experiments.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open source

Cost per 100,000 visitors: Free

Monetate

Monetate is a CRO platform that runs experiments (both A/B and multivariate) and personalizes the experience for users.

Pricing: Available only on request

G2 Rating: 4.4 stars out of 10

TrustRadius Rating: 8.7 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Nelio A/B Testing

Nelio A/B testing is a testing tool built specifically for WordPress websites.

Pricing: Starts at $29/mo for 5k tested pageviews for the Basic plan. The Professional Plan is $89/mo for 35k tested pageviews while the Enterprise plan gives 200k tested pageviews at $259/mo. Their annual billing discounts 2 months’ fees.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $129 (estimated)

OmniConvert

OmniConvert is a CRO software that handles A/B testing, surveys, personalizations and more.

Pricing: Starts at $324/mo for 100k tested monthly visitors and $608/mo for 300k tested monthly visitors. The number of visitors you plan to test determines the cost.

G2 Rating: 4.4 stars out of 5

TrustRadius Rating: 9 stars out of 10

Category: Commercial

Cost per 100,000 visitors: $324

OpenText Optimost

OpenText Optimost is a web optimization tool for A/B/N and multivariate testing.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: 8.1 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Optimizely

Optimizely, recently acquired by Epicenter, a content management company, is an experimentation platform that empowers companies to deliver better experiences to customers.

Pricing: Optimizely only offers annual contracts. The Web Essential plan is only available to customers that purchase the full Optimizely stack. A Web Business plan that covers 10M impressions costs $63.7k. A Web Enterprise plan for 10M impressions costs $113.1k.

G2 Rating: 4.3 stars out of 5

TrustRadius Rating: 8.4 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Oracle Maxymiser

Oracle Maxymiser is a tool that optimizes customers’ experience through testing and personalizations.

Pricing: Starts at $2000/mo for the basic plan and $4000/mo for the Standard plan

G2 Rating: 3.8 stars out of 5

TrustRadius Rating: 7.3 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Personyze

Personyze is a CRO platform for testing any user personalization deployed on your website. It offers A/B testing, behavioral targeting and more.

Pricing: Starts with a free plan that has only 5k pageviews. Paid plans start at $149/mo for 50k monthly pageviews, $250/mo for 100k monthly pageviews, $450/mo for 1M pageviews and $1450/mo for 10M pageviews. Each monthly plan gets 10% off when billed annually.

G2 Rating: 4.5 stars out of 5

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $250

Petri

Petri is an experimentation tool created by the website development platform, Wix. Testing, targeting, segmentation and rolling out changes are some of its features.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

PHP A-B

PHP A-B is an open-source A/B testing framework based on PHP.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

PlanOut

PlanOut is a free experimentation tool developed by Facebook. It can run A/B experiments seen by millions of visitors.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

PROCTOR

Proctor is a free A/B testing software written in Java that was created by the job listings and employment platform, Indeed.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Qubit

Qubit is a personalization platform geared towards ecommerce websites. It helps personalize visitors’ experience and increase revenue.

Pricing: Available only on request

G2 Rating: 4.2 stars out of 5

TrustRadius Rating: 8.9 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

SiteGainer

SiteGainer is a platform that offers A/B and multivariate testing, heatmaps, surveys, popups and personalizations to improve customer experience.

Pricing: This is based on the number of tested visitors and account users. Pricing is only available on request.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Sitespect

Sitespect is an A/B testing and optimization software for testing ideas, gathering insights and personalizing users’ experience.

Pricing: Available only on request

G2 Rating: 4.3 stars out of 5

TrustRadius Rating: 8 stars out 10

Category: Commercial

Cost per 100,000 visitors: N/A

SIXPACK

Sixpack is an A/B testing tool written in several languages: Java, Javascript, PERL, Python, PHP, Ruby, iOS and Go. It was created by the event ticket platform, Seatgeek.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Split Hero

Split hero is an A/B testing tool dedicated to experimentation on WordPress websites.

Pricing: Starts at $27/mo for unlimited sites, pageviews and visitors but only 3 active campaigns, $57/mo for unlimited sites, visitors and pageviews with 10 active campaigns and $97/mo for unlimited sites, visitors, pageviews and campaigns.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $27

Splitly

Splitly is an Amazon listing optimization software that sellers can use to increase conversions.

Pricing: Starts at $47/mo for 3 concurrent tests and 100 keywords, $97/mo for 10 concurrent tests and 500 keywords, $197/mo for 25 concurrent tests and 1000 keywords and $497/mo for 100 concurrent tests and 5000 keywords.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

SplitMetrics

SplitMetrics is a mobile app A/B testing tool that works on both App (iOS) and Google Play (Android) stores.

Pricing: Starts at $4999 for 5 monthly experiments with 4 variations per experiment and 3 team members. $14999 for 15 monthly experiments with 8 variations per experiment and 10 team members.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Taplytics

Taplytics is a customer engagement platform that handles A/B testing on mobile (iOS & Android) and websites.

Pricing: There is a basic plan that is free for up to 25k monthly active users. This plan is limited by having only 1 project and 2 team members attached. Plans that have more monthly active users and team members require calling their sales team.

G2 Rating: 4.3 stars out of 5

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Visual Website Optimizer (VWO)

Visual Website Optimizer (VWO) helps businesses improve their customer experience and increase sales through behavior analysis, experimentation and re-engagements.

Pricing: Starts at $199/mo for 10k tested visitors, $284/mo for 30k tested visitors and $354/mo for 50k tested visitors for the Growth Plan under their Testing only Package. Insights + Testing Package starts at $368/mo for 10k tested visitors, $531/mo for 30k tested visitors and $664/mo for 50k tested visitors for the Growth plan. Testing + Insights + Engage starts at $467/mo for 10k tested visitors, $714/mo for 30k tested visitors and $916/mo for 50k tested visitors.

G2 Rating: 4.1 stars out of 5

TrustRadius Rating: 7.7 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Wasabi

Wasabi is an A/B testing framework created by financial software company, Intuit. It offers experimentation capabilities for mobile and websites.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

WebEngage

WebEngage is a marketing automation tool with A/B testing capabilities over web, mobile, email and more!

Pricing: Starts at $199/mo for 10k monthly active users for the Solo plan. $899/mo for 50k monthly active users and $1499/mo for 100k monthly active users. All plans are billed annually.

G2 Rating: 4.5 stars out of 5

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $1499

Webtrends Optimize

Webtrends Optimize is a testing and personalization platform geared towards enterprise customers.

Pricing: Starts at £2,148 for a license with 75,000 sessions annually.

G2 Rating: 4.8 stars out of 5

TrustRadius Rating: 7.7 stars out of 10

Category: Commercial

Cost per 100,000 visitors: N/A

Zoho PageSense

Zoho PageSense is an optimization platform where you can measure website metrics, understand user behavior and provide them with a personalized experience.

Pricing: Starts at $17/mo for 10k monthly visitors, $29/mo for 20k monthly visitors and $49/mo for 30k monthly visitors in the Standard Package which is limited to 3 projects. The Professional Package is limited to 5 projects and starts at $79/mo for 50k monthly visitors, $119/mo for 100k monthly visitors, $209/mo for 200k monthly visitors and $299/mo for 300k monthly visitors. The Enterprise Package allows setting up 25 projects and starts at $419/mo for 500k monthly visitors and $599/mo for 1M monthly visitors. All prices are billed annually and cost more if billed monthly.

G2 Rating: 4.1 stars out of 5

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $119

While pricing is an important factor…

… consider the must-have features you need in an A/B testing tool. Your A/B testing tool comparison should include features like being flicker-free, great support, easy setup among others. These factors in addition to cost should make choosing a testing tool easier.

Speaking of A/B testing tools with the right balance of features and prices, have you tried Convert Experiences yet? It’s free to try out for 15 days, no credit card required!

Originally published May 27, 2020 - Updated September 25, 2020

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