How Much Does an A/B Testing Tool Cost? A Pricing Guide for 46 Tools on the Market

Nneka Otika Carmen Apostu
By and
August 1, 2024 ·

Update: This guide includes the latest available pricing information as of July 2024.

Done with clicking through demo requests and contact forms to get to actual A/B testing tool prices?

Transparent pricing in this industry is frustratingly hard to come by. That’s why we’ve compiled this guide to help navigate the often opaque world of A/B testing tool pricing. While we couldn’t obtain pricing for every tool, we’ve provided as much information as possible to give you a head start. Use this guide to create your own comparison sheet, or download our handy A/B testing tool comparison sheet that includes popular A/B testing tools alongside Convert Experiences.

Here’s what is included for each tool:

  • A brief description of the main features
  • Available pricing plans (public information where possible, and estimates based on insider knowledge where pricing isn’t public)
  • The testing tool’s positions in G2 and TrustRadius
  • Where it falls in the Open Source or Commercial categories
  • Price per 100,000 visitors (if we found it!)

How much does A/B testing cost?

The testing tool you use largely determines what your costs are. Though there are free options available, they only offer basic functionality. Prices typically range between $199-$6995 per month but can go even higher depending on how many users you test each month.

Let’s dive in…

ABlyft

ABlyft A/B testing tool pricing

ABlyft is an A/B testing platform that supports web, mobile app, and product experimentation. Built by experienced testing engineers and managers, it has a strong focus on developers.

Pricing: Custom pricing, after a free trial.

G2 Rating: 4.5/5 from 1 review

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Absmartly

Absmartly A/B testing tool pricing

ABsmartly features unlimited experimentation capabilities, powerful data analysis, and real-time reporting.

Pricing: They have no pricing tiers or packages; you have to get in touch with their team to discuss costs.

G2 Rating: 4.6/5 from 13 reviews

TrustRadius Rating: 8.1/10 from 3 reviews

Category: CommercialCost per 100,000 visitors: N/A

AB Tasty

AB Tasty A/B testing tool pricing

AB Tasty is a fast-growing provider of AI-powered experimentation, personalization and feature management solutions that helps businesses drive revenue.

Pricing: You find out when you submit a form.

G2 Rating: 4.5/5 from 204 reviews

TrustRadius Rating: 7.9/10 from 92 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

abba

ABBA a/b testing self hosted tool

abba is a simple A/B testing framework that is self-hosted and uses a Javascript API. It supports multivariate testing and enables you to filter test results by date and browser.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Adobe Target

Adobe Target a/b testing pricing

Adobe Target offers A/B and multivariate testing capabilities, along with omnichannel personalization, all enhanced by AI-driven automation.

Pricing: Available only on request

G2 Rating: 4/5 from 64 reviews

TrustRadius Rating: 7.5/10 from 164 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Amplitude

Amplitude A/B testing tool pricing

Amplitude is a digital analytics platform that’s built for product innovation and experimentation. Feature management, web experimentation, and feature experimentation are available.

Pricing: Starts free and then it’s $61/mo. But you can only run A/B tests and MVTs on the growth plan which requires you to contact sales for pricing.

G2 Rating: 4/5 from 12 reviews

TrustRadius Rating: None

Category: Commercial

Cost per 100,000 visitors: N/A

Apptimize

Apptimize a/b testing pricing

Apptimize is a CRO testing tool that started with just mobile app testing but has rapidly expanded to websites and mobile web.

Pricing: Standard feature flags are free, all other plans are gated.

G2 Rating: 4.1/5 from 17 reviews

TrustRadius Rating: None

Category: Commercial

Cost per 100,000 visitors: N/A

Conductrics

Conductrics a/b testing pricing

Conductrics is a platform that helps improve digital experiences. It combines A/B testing, machine learning, and surveys to understand how customers behave and what they think.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Convert Experiences

Convert Experiences a/b testing pricing

Convert offers a balanced testing platform at a great price. Our pricing plans are uniform and transparent, starting at $199 per month (billed annually) or $399 per month (billed monthly). It provides everything you need to test your website stress-free (and it’s free to try for 15 days!)

Pricing: The Entry plan is $199/mo (billed annually) or $399/mo (billed monthly) for 100k tested users a month. The Specialist plan is $599/mo (billed annually) or $999/mo (billed monthly) for 400k tested users a month. The Pro plan is $1,019/mo (billed annually) or $1,699/mo (billed monthly) for 700k tested users a month.

G2 Rating: 4.7/5 from 61 reviews

TrustRadius Rating: 9.5/10 from 20 reviews

Category: Commercial

Cost per 100,000 visitors: $199/mo (billed annually) or $399/mo (billed monthly)

CrazyEgg

CrazyEgg A/B testing tool pricing

Crazy Egg is a website optimization tool that provides heatmaps, session recordings, A/B testing features, and more, to help businesses understand user behavior, identify areas for improvement, and enhance conversion rates.

Pricing: Starts at $99 per month for the Plus plan. The Pro plan is $249 per month, and Enterprise is $499 per month

G2 Rating: 4.1/5 from 111 reviews

TrustRadius Rating: 8.1/10 from 126 reviews

Category: Commercial

Cost per 100,000 visitors: $66 per month on the Plus plan, $49.80 per month on the Pro plan, and $49.9 per month on the Enterprise plan.

Dynamic Yield by Mastercard

Dynamic Yield A/B testing tool pricing

Dynamic Yield is a platform that offers A/B testing, AI-powered personalization and behavioral messaging to deliver customized customer experiences across multiple digital channels.

Pricing: Available only on request

G2 Rating: 4.5/5 from 146 reviews

TrustRadius Rating: 9/10 from 120 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Eppo

Eppo A/B testing tool pricing

Eppo is an experimentation and feature management platform that makes advanced A/B testing accessible.

Pricing: Their website does not provide information on pricing.

G2 Rating: 4.8/5 from 36 reviews

TrustRadius Rating: N/A

Category: CommercialCost per 100,000 visitors: N/A

Evolv AI

Evolv AI A/B testing tool pricing

Evolv (formerly Sentient Ascend) is an optimization platform that uses AI to optimize e-commerce experiences by analyzing designs and audience behavior.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

FigPii

FigPii A/B testing tool pricing

FigPii offers an all in one optimization platform that handles A/B testing, heatmaps, video recording and polls.

Pricing: Starts with a free tester plan that offers only 15k tested visitors per month. Paid plans start at $149.99 per month for 30k tested visitors each month for the Small package. The Medium package costs $299.99/mo for 60k tested visitors each month and the Large plan offers 100k tested visitors each month at $449.99/mo.

G2 Rating: 5/5 from 3 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $449.99/month

Frosmo

Frosmo A/B testing tool pricing

Frosmo is a personalization platform that enhances online customer experiences. It also offers some A/B testing capabilities, including manual tests for content variations and an automated multi-armed bandit feature.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: 7/10 from 2 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

GrowthBook

GrowthBook A/B testing tool pricing

GrowthBook is an engineering and product management team’s tool for feature flagging and A/B testing that supports web, mobile, and server-side applications.

Pricing: The free starter plan comes with unlimited experiments. After that, it’s $20/user/mo.

G2 Rating: 4.4/5 from 13 reviews

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: N/A

Intellimize

Intellimize A/B testing tool pricing

Intellimize is a website optimization and CRO tool that combines A/B testing and rules-based personalization to enhance marketing campaigns.

Pricing: Available only on request

G2 Rating: 4.9/5 from 39 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Intelligems

Intelligems A/B testing tool pricing

Intelligems enables merchants to conduct A/B tests on their online stores to optimize pricing, content, and campaigns for improved profitability.

Pricing: Content Testing is $99/month (or $74/month billed annually) for 0-2,500 orders a month, Profit Optimization is $499/month (or $374/month billed annually) for 0-2,500 orders a month, Intelligems Blue is $999/month (or $749/month billed annually) for 0-2,500 orders a month. The more monthly orders you have, the more you have to pay.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Kameleoon

Kameleoon A/B testing tool pricing

Kameleoon is an AI driven platform for personalization, experimentation and feature management.

Pricing: Pricing is gated.

G2 Rating: 4.7/5 from 55 reviews

TrustRadius Rating: 8.3/10 from 88 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

LaunchDarkly

LaunchDarkly A/B testing tool pricing

LaunchDarkly is one of the popular options among software developers, DevOps teams, and product managers. It’ll help de-risk releases, deliver targeted experiences, experiment with product features, and optimize apps.

Pricing: Feature experimentation starts at $12/user/mo for 1 monthly service connection or 1K monthly contexts.

G2 Rating: 4.6/5 from 197 reviews

TrustRadius Rating: 9/10 from 54 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Maxymizely

Maxymizely A/B testing tool pricing

Maxymizely is a CRO tool that offers A/B and multivariate testing alongside user behavior analytics.

Pricing: Starts at $19 with 10k monthly active users for the Starter package. Basic plan offers 50k monthly active users at $39 while the Standard package offers 250k monthly active users for $149. The Maximal plan offers 1M monthly active users for $399.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $59.60 (estimated) on Standard and $39.9 (estimated) on Maximal.

Mida

Mida A/B testing tool pricing

Mida is a user-friendly A/B testing tool that enables users to create and deploy experiments through intuitive visual & code editors

Pricing: Free for up to 50,000 tested users per month. The Growth plan is $149/mo (billed annually) or $249/mo (billed monthly) for 100,000 tested users per month (then $149 for every additional 100,000 MTU)

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $ 149 / month billed annually

Monetate

Monetate A/B testing tool pricing

Monetate is an ecom personalization platform that personalizes user experiences, through personalized search, product discovery, A/B/n testing, feature experimentation, automated personalisation, and more.

Pricing: Available only on request

G2 Rating: 4.1/5 from 97 reviews

TrustRadius Rating: 6.7/10 from 186 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Nelio A/B Testing

Nelio A/B testing tool pricing

Nelio A/B testing is a testing tool built specifically for WordPress websites.

Pricing: Starts at $38.17 per month for 5k users for the Basic plan with unlimited tests and heatmaps. The Professional Plan is $116.50 per month for 50k users while the Enterprise plan is $351.45 per month for 200k users.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $175.73 (estimated)

Omniconvert

OmniConvert A/B testing tool pricing

Omniconvert Explore is a CRO software that handles A/B testing, personalizations and more.

Pricing: Platform pricing starts from $390 per month for 50k visitors or $273 a month billed annually. Pricing for the Enterprise plan is gated.

G2 Rating: 4.5/5 from 101 reviews

TrustRadius Rating: 8/10 from 5 reviews

Category: Commercial

Cost per 100,000 visitors: $650 per month on the Platform plan

OpenText Optimost

OpenText Optimost A/B testing tool pricing

OpenText Optimost is a web optimization tool for A/B/N and multivariate testing.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: 7/10 from 6 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Optimizely

Optimizely A/B testing tool pricing

Optimizely is an experimentation platform that empowers companies to deliver better experiences to customers.

Pricing: Optimizely only offers annual contracts. Pre-acquisition, a Web Business plan that covered 10M impressions cost $63.7k. A Web Enterprise plan for 10M impressions cost $113.1k.

G2 Rating: 4.2/ 5 from 344 reviews

TrustRadius Rating: 8.7/10 from 519 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Obviyo

Obviyo A/B testing tool pricing

Obviyo enables users to create and manage experiments that test different variations of product features, user interfaces, and messaging to determine the most effective options.

Pricing: They offer a free Starter plan. Personalize is $595 per month and Enterprise is $1495 per month.

G2 Rating: N/A

TrustRadius Rating: 10/10 out of 6 reviews

Category: Commercial

Cost per 100,000 visitors: $49.80 per month on the Personalize plan and $74.75 per month on Enterprise.

Personyze

Personyze A/B testing tool pricing

Personyze is a CRO platform for testing any user personalization deployed on your website. It offers A/B testing, behavioral targeting, and more.

Pricing: Starts with a free plan that has only 5k pageviews. Paid plans start at $250/mo for 100k monthly pageviews, $250/mo for 100k monthly pageviews, $450/mo for 1M pageviews and $1450/mo for 10M pageviews. You get a month free when billed annually.

G2 Rating: 4.8 stars out of 5 from 3 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $250 with Lite, $45 with Power, $14.50 with Enterprise

Plerdy

Plerdy A/B testing tool pricing

Plerdy is a conversion rate optimization tool, but they offer complimentary A/B testing.

Pricing: Startup plans start at $21 / month billed yearly or $32 / month billed monthly.

G2 Rating: 4.7 stars out of 5 from 287 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: Included in the Startup plan.

Posthog

Posthog A/B testing tool pricing

Posthog is a product analytics platform with A/B testing, multivariate testing, and targeting capabilities. They also offer web & product analytics, feature flags, session replays, and surveys.

Pricing: Free for the first 1 million requests very month.

G2 Rating: 4.4/5 from 535 reviews

TrustRadius Rating: N/A

Category: CommericalCost per 100,000 visitors: Free

PROCTOR

PROCTOR A/B testing tool pricing

Proctor is a free A/B testing software written in Java that was created by the job listings and employment platform, Indeed.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

SearchPilot

SearchPilot A/B testing tool pricing

A unique entry on this list, SearchPilot is a server-side testing platform for SEO. It splits pages rather than users, applying rule-based changes to groups of pages across large sections of a website.

Pricing: Available only on request

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Sitespect

Sitespect A/B testing tool pricing

Sitespect is an A/B testing and optimization software for testing ideas, gathering insights and personalizing users’ experience.

Pricing: Available only on request

G2 Rating: 4.3 stars out of 5 from 56 reviews

TrustRadius Rating: 8 stars out 10 from 20 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

SIXPACK

SIXPACK A/B testing tool pricing

Sixpack is an A/B testing tool written in several languages: Java, Javascript, PERL, Python, PHP, Ruby, iOS and Go. It was created by the event ticket platform, Seatgeek.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Split Hero

Split Hero A/B testing tool pricing

Split Hero is an A/B testing tool dedicated to experimentation on WordPress websites.

Pricing: Starts at $29/mo for unlimited sites, pageviews and visitors but only 1 active campaign, $49/mo for unlimited sites, visitors and pageviews with 3 active campaigns and $99/mo for unlimited sites, visitors, pageviews with 10 active campaigns.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: $27

SplitMetrics Optimize

SplitMetrics Optimize A/B testing tool pricing

SplitMetrics is an app validation, A/B testing, and app store optimization (ASO) platform. Their product Optimize is a mobile app testing tool for iOS and Android.

Pricing: Gated pricing

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Statsig

Statsig A/B testing tool pricing

Statsig is a feature management and experimentation platform for engineering and product teams. It enables teams to run A/B tests on any platform, in any part of the product.

Pricing: Starts free with A/B experiments included, then it’s $150/mo on the pro plan.

G2 rating: 4.7/5 from 48 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Symplify (formerly SiteGainer)

Symplify (formerly SiteGainer) A/B testing tool pricing

Symplify is an engagement ecosystem that enables businesses to interpret customer behavior signals and build omni-channel communication strategies to drive brand loyalty. It also offers A/B and multivariate testing, heatmaps, surveys, popups and personalizations to improve customer experience.

Pricing: This is based on the number of tested visitors and account users. Pricing is only available on request.

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Taplytics

Taplytics A/B testing tool pricing

Taplytics is a full-stack A/B testing solution for product, engineering, and marketing teams.

Pricing: The Pro plan starts at $500 per month with unlimited A/B testing, feature flags, user seats and domains. Enterprise and Custom plans have gated pricing.

G2 Rating: 4.4 stars out of 5 from 14 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Variant

Variant A/B testing tool pricing

Variant is an instrumentation-first platform designed for the creation and management of A/B tests and feature flags at scale. It simplifies the process of instrumenting code paths as experiments or feature flags with just a few lines of code.

Pricing: Free

G2 Rating: N/A

TrustRadius Rating: N/A

Category: Open Source

Cost per 100,000 visitors: Free

Varify

Varify A/B testing tool pricing

Varify provides code-free A/B testing and personalization through its visual editor.

Pricing: €99 per month for unlimited traffic & experiments

G2 Rating: 4.9/5 from 3 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: €99 per month

VWO

VWO A/B testing tool pricing

VWO helps businesses improve their customer experience and increase sales through behavior analysis, experimentation and personalization.

Pricing: VWO Testing – Web: The Starter plan is free, up to 50k monthly tracked users. Growth starts from $219 for 10k visitors. Pro starts from $527 for 10k visitors. Enterprise starts from $1173 for 10k visitors. Experiments with mobile apps, personalization, server side, insights, and web rollouts all require you to pay extra.

G2 Rating: 4.3 stars out of 5 from 630 reviews

TrustRadius Rating: 8.8 stars out of 10 from 195 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

WebEngage

WebEngage A/B testing tool pricing

WebEngage is a marketing automation tool with some A/B testing capabilities over web, mobile, email and more!

Pricing: N/A

G2 Rating: 4.5 stars out of 5 from 575 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: N/A

Webtrends Optimize

Webtrends Optimize A/B testing tool pricing

Webtrends Optimize is an enterprise-grade experimentation platform designed to enhance online conversions through a suite of website optimization tools.

Pricing: They have gated pricing plans.

G2 Rating: 4.9 stars out of 5 from 163 reviews

TrustRadius Rating: 9.7 stars out of 10 from 28 reviews

Category: Commercial

Cost per 100,000 visitors: N/A

Zoho PageSense

Zoho PageSense A/B testing tool pricing

Zoho PageSense is an optimization platform where you can measure website metrics, understand user behavior and provide them with a personalized experience.

Pricing: Only the Optimize plan includes A/B testing. Starts at €49/mo for 10k monthly visitors billed monthly, or  €30/mo billed annually (without tax).

G2 Rating: 4.1 stars out of 5 from 45 reviews

TrustRadius Rating: N/A

Category: Commercial

Cost per 100,000 visitors: €329 billed monthly, or €198/month/ billed annually

While Pricing Is an Important Factor…

… consider the must-have features you need in an A/B testing tool. Your A/B test tool comparison should include features like flicker-free capabilities, great support, easy setup, among others. These factors, in addition to price, should simplify the process of selecting a testing tool.

Speaking of A/B testing tools with the right balance of features and prices, have you tried Convert Experiences yet? It’s free to try out for 15 days, no credit card required!

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Originally published August 01, 2024 - Updated August 08, 2024
Written By
Nneka Otika, Carmen Apostu
Nneka Otika
Nneka Otika
Content Crafter at Convert and an avid Indoor gardener.
Carmen Apostu
Carmen Apostu
Full-time problem solver with a knack for writing and an eye for detail.
Edited By
Carmen Apostu
Carmen Apostu
Carmen Apostu
In her role as Head of Content at Convert, Carmen is dedicated to delivering top-notch content that people can’t help but read through. Connect with Carmen on LinkedIn for any inquiries or requests.

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