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Optimizely Pricing Ideas & Features Breakdown

Optimizely is an enterprise A/B testing solution. Plan costs depend on the total number of impressions you need, the license fee, and the service fee.

Learn Optimizely Pricing

OPTIMIZELY X WEB PLATFORM PRICING & FEATURES

Optimizely
Web Testing Essential
Optimizely
Web Testing Business
Optimizely
Web Testing Enterprise
Number of Tested Visitors per month -100M +100M +
Price per month (monthly plan)Only annual contractsOnly annual contractsOnly annual contracts
Price per month (annual plan)Only annual contractsOnly annual contractsOnly annual contracts
Annual PriceCustomers can purchase
Optimizely Web Testing Essential plan
only when they sign up for the Full Stack product.
License Fee = $49K USD inc.
$10M impressions
Service Fee = $14.7K USD
Total Price = $63.7K USD
License Fee = $87K USD inc.
$10M impressions
Service Fee = $26.1K USD
Total Price = $113.1K USD
Respects GrandfatheringNoNoNo
Discounts: 2 years - - -
Discounts: 3 years - - -
Auto-UpgradePrice not givenPrice not givenPrice not given
Support
Email Support (priority)
Chat Support
Phone Support
Features
Active Domains for A/B testingUnlimitedUnlimitedUnlimited
Unlimited sub-domains
Unlimited Collaborators
A/B and Split Url Testing
Multivariate Testing
Unlimited Tests
Unlimited Variations
Unlimited Active GoalsUnknownUnknownUnknown
Site-wide and Multiple Page Tests
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Visual Editor
Advance CSS/HTML/JS editor
Real Time Results
Personalizations
Automatic Bounce Measurement
Cross-domain Testing and Tracking
Post - segmentation
PDF Export
Unlimited Projects
Mixpanel Integration
Excel Export
Javascript Event Pushing
Third-Party Site Goal Tracking
Real-Time Reports
Language Targeting
IP Targeting
Blink Protection
Google Analytics Goal Import
GA Automatic Revenue TrackingUnknownUnknownUnknown
Cross-browser Q&A
Role Based Users
Two-Tailed TestingSequential testing and fault negative testingSequential testing and fault negative testingSequential testing and fault negative testing
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Cookie Targeting
Mobile Site Testing
Mobile App Testing
Geo / Demographic Targeting
Account Manager
API
Create A/B, MVT, and Split Tests powered by SmartStats
Perform advanced targeting for A/B, MVT, and split testing
Perform A/B, MVT, and split testing for mobile websites
Create campaigns with the WYSIWYG visual editor or the code editor
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change Log
SECURITY & PRIVACY
EU based servers
Non-PII Cookie lifetime6 months6 months6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance
*Want to checkout Convert Experiences Plans? Do this here.

OPTIMIZELY X WEB PLATFORM PRICING & FEATURES

Optimizely
Web Testing Essential
Optimizely
Web Testing Business
Optimizely
Web Testing Enterprise
Number of Tested Visitors per month -100M +100M +
Price per month (monthly plan)Only annual contractsOnly annual contractsOnly annual contracts
Price per month (annual plan)Only annual contractsOnly annual contractsOnly annual contracts
Annual PriceCustomers can purchase Optimizely Web Testing Essential plan only when they sign up for the Full Stack product License Fee = $49K USD inc.
$10M impressions
Service Fee = $14.7K USD
Total Price = $63.7K USD
License Fee = $87K USD inc.
$10M impressions
Service Fee = $26.1K USD
Total Price = $113.1K USD
Respects GrandfatheringNoNoNo
Discounts: 2 years - - -
Discounts: 3 years - - -
Auto-UpgradePrice not givenPrice not givenPrice not given
Support
Email Support (priority)
Chat Support
Phone Support
Features
Active Domains for A/B testingUnlimitedUnlimitedUnlimited
Unlimited sub-domains
Unlimited Collaborators
A/B and Split Url Testing
Multivariate Testing
Unlimited Tests
Unlimited Variations
Unlimited Active GoalsUnknownUnknownUnknown
Site-wide and Multiple Page Tests
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Visual Editor
Advance CSS/HTML/JS editor
Real Time Results
Personalizations
Automatic Bounce Measurement
Cross-domain Testing and Tracking
Post - segmentation
PDF Export
Unlimited Projects
Mixpanel Integration
Excel Export
Javascript Event Pushing
Third-Party Site Goal Tracking
Real-Time Reports
Language Targeting
IP Targeting
Blink Protection
Google Analytics Goal Import
GA Automatic Revenue TrackingUnknownUnknownUnknown
Cross-browser Q&A
Role Based Users
Two-Tailed TestingSequential testing and fault negative testingSequential testing and fault negative testingSequential testing and fault negative testing
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Cookie Targeting
Mobile Site Testing
Mobile App Testing
Geo / Demographic Targeting
Account Manager
API
Create A/B, MVT, and Split Tests powered by SmartStats
Perform advanced targeting for A/B, MVT, and split testing
Perform A/B, MVT, and split testing for mobile websites
Create campaigns with the WYSIWYG visual editor or the code editor
Personalize experiences for segments
Personalize experiences with behavior-based targeting
Change Log
SECURITY & PRIVACY
EU based servers
Non-PII Cookie lifetime6 months6 months6 months
Third Party cookies
Do Not Track Browser
Support Opt Out Feature
DPA (for partners who want to sign it)
PCI-DSS compliance
SOC 2 compliance
*Want to checkout Convert Experiences Plans? Do thishere.

Optimizely Alternative on Your Mind?

Optimizely Pricing & Features: Frequently Asked Questions (FAQs)

How much do Optimizely X plans cost?

Optimizely X Web Business plans come to approximately USD 63,700 for 10 million impressions, available up front. Whereas, the Optimizely X Web Enterprise variant can cost up to USD 113,100 for 10 million impressions, available up front. As is clear from the table above, all Optimizely products come with annual plans and have no monthly payment options.

On what factors does Optimizely pricing depend?

Optimizely has gone through multiple price revisions in the past couple of years. Optimizely X (the latest avatar of the solution) prices its plans based on the formula:

Cost of the Optimizely License ( this includes the cost of Impressions) + Cost of Services Rendered.

The license automatically renews every year. The impressions start at 10 million as a base and can go up to 25 million a year, beyond which increments come in blocks of at least 25 million impressions.

It is unclear what the “cost of services” covers.

Does Optimizely allow monthly plans?

No. All customers have to purchase annual plans.

What is the difference between Optimizely X and Classic?

Optimizely Classic was the original Optimizely platform, dedicated to A/B testing with some enhanced features that aided Conversion Rate Optimization.

Optimizely X takes the game to a whole new level. With modules like Optimizely X Web Experimentation, Optimizely X Web Personalization, Optimizely X Web Recommendation and Optimizely X Full Stack, you get the tools you need to run a highly advanced conversion rate optimization program, and conduct experiments on any code base you want (not just your website).

How does the Optimizely X snippet work?

The Optimizely X snippet loads on a site page and also runs the Project Javascript. The snippet is considered “activated” and triggers any time all the page targeting conditions (including the specified URL criteria) are met.

Upon this activation, Optimizely polls the experiments in the system using the specific page and evaluates whether an individual is qualified to enter the test and view the variants. Optimizely has claimed to reduce flickering in its testing solutions with the launch of Optimizely X. The verdict is still out on whether the performance has actually improved.

(--- Want to see what a truly flicker free tool looks like? See how Convert Experience has beaten the blink, for good ---)

Does Optimizely have an integration with Shopify, Salesforce and other popular tools?

Optimizely limits integrations by plan.

The Optimizely X Essential & Business options have integrations with Google Analytics, Google Adwords, Clicktale and Adobe Analytics. The Enterprise variant supports integrations with solutions like BlueKai, Lotame, Demandbase and Lytics.

There are several integrations that are maintained by Optimizely technology partners. But these are limited to some 20 tools.

An integration with Shopify or Salesforce does not feature on the Optimizely site or in Optiverse (their learning hub).

Who would benefit the most from Optimizely Web Plans?

Optimizely is an Enterprise tool.

Businesses that can commit upwards of USD 60,000 to an A/B testing solution in one go can consider Optimizely X.

However, with limits on integrations and key features like Multivariate tests and behavioral targeting, anything less than the Web Enterprise plan may in fact restrict innovative testing.

Looking for an A/B testing solution that won’t break your bank?

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Just a Few more details

1-10
11-50
51-200
200+
Marketing / CRO Agency
External Consultant
Internal Team
Researching Analytics
Managing IT Projects
Managing the Team
Running Experiments