Shopify

Glad you asked.

As the GDPR was enforced, we changed our revenue tracking code to be compliant. So instead of “sendRevenue” we now use “pushRevenue” which does not send through any transaction IDs since they are considered Personal Information.

{%assign products_count = 0 %}
{% for line_item in line_items %}
{% capture products_count %}{{ products_count | plus: line_item.quantity }}{% endcapture %}
{% endfor %}
<script type="text/javascript">
var _conv_q = _conv_q || [];
_conv_q.push(["pushRevenue", '{{ subtotal_price | money_without_currency }}', '{{ products_count }}','XXXXXXXX']);
</script>

Convert Experiences allows you to test different product price points using your Shopify platform. The way this is done is described below:

1. Clone the product whose price you wish to test in your Shopify catalog. In this process of cloning the product, configure it so that the new one does not show in your product list and remains hidden for search.
2. Create a Convert Split URL experiment with the original product URL and the cloned product URL.
3. Add revenue goals or any other goals as you see fit to determine the winner.
4. Start the experiment.
5. In the end, you will see which product gathered more conversions.

Note: The checkout for the altered product will be the same as the original product.

Based on Shopify documentation, online store conversion rate shows the percentage of visits that lead to an order.

This is the reason behind the discrepancy because Shopify counts “visits” (sessions) for its conversion rate number while Convert counts unique visitors.

If you want to change the appearance of the Shopify checkout page, read this article.

Yes, it is possible to use Convert Experiences to set up variants where one uses an app from the Shopify app store on a website and the other does not.

For example, if you have an app installed on a website that creates a hovering cart button, you can run A/B tests to see what performs better – the hovering button or pages without the button.

The easy way to go is to disable the app for a variant or undo the effect of the application for one of the variants.

Getting ambitious, are we? Thankfully Convert Experiences is all about ambitious. Limitless testing.

If you want to test diverse design changes in Shopify and not just specific changes to product pages, you should follow these instructions.

You can test new product page designs, and have them stick across all product pages for the duration of the experience.
Once you select the Shopify themes you want and install the Convert tracking code in the relevant places, you should be able to set up a Split URL experience and see what your visitors prefer.

Eventually, Convert Experiences will tell you which theme is performing better and you can make the required changes to please your visitors!

So you’re a Shopify merchant – and you know your company’s top-line revenue and customer numbers by heart.

But do your latest customers behave differently from your previous patrons? Do your May shoppers spend more or less than your April acquisitions after 6 months?

You can use cohort analysis and customer LTV to project future revenue, churn, customer engagement, and more. Get answers to questions like:

• Is your customer retention rate going up?
• How valuable are the customers you’ve acquired in the latest campaign?
• Do your newest customers spend more in their first month than your previous buyers?

A cohort analysis is how many companies gain deeper insight into the behavior of their users/customers.

They can then leverage this insight to build successful growth strategies. In a cohort analysis instead of looking at users/customers individually, they are placed into related groups known as cohorts. Each person in a cohort must share a related yet distinguishable trait that separates them from the other cohorts.

The most common trait used to do this is date — specifically the date on which each user/customer started using the product.

Customer lifetime value (LTV) is the gross profit a customer will generate or has generated over their lifetime.

Shopify integrates with ChartMogul, Stripe, and other powerful analytics tools that work with these revealing metrics. But where does Convert Experiences come into the mix?

You could tag your purchases per variation they see and send the data to Stripe or ChartMogul at the time of purchase. You can extract the variation id or name by following these instructions:

Let’s see some examples of this in action.

For visitor retention rate (the thermometer of audience loyalty), you could simply use an audience in Convert Experiences where you add the “visitor type” condition and set its value to “returning visitor”.

Then to calculate the rate, you have to divide the number of returning visitors to your website by the number of total unique visitors for a given period of time. For example, if in July, if you had 10,000 total visitors and 3,000 of them were repeat traffic, your visitor retention rate is 30 percent (3000/10,000 = .30).

This rate is often a good indicator of whether your marketing communications and content marketing programs are healthy.

Though there aren’t really comprehensive benchmarks out there on the ideal VRR, we generally believe that if your rate is under 25 percent, your content strategy probably needs some refreshing.

For assessing the value of customers you’ve acquired in your last campaign, you could simply use an audience in Convert Experiences where you add the “utm_campaign” condition and set its value to the specific campaign name you have. Then you will also add Revenue Tracking to your Shopify checkout pages and a Convert Experiences report will quickly present the results.

This report is not an individual or granular breakdown of who bought what. Rather it is an anonymized average of all the financial transactions that buyers attracted from a certain campaign initiate.

Our team will be back with another area of interest for Convert users and the intriguing, oft-asked questions that we find in our tickets.

Here’s to closing the month with a snapshot of our support metrics.

In this case, we cannot import revenue through your GA revenue setup because your website has a non-standard GA implementation.

PRO TIP: In order to verify what GA implementation you have, you can use the Google Tag Assistant. If it is recognized by GTA, then it will also be recognized by Convert.

Liquid is a template language created by Shopify and written in Ruby.

It is now available as an open source project on GitHub, and is used by many software projects and companies. Liquid is the backbone of all Shopify themes, and loads dynamic content to the pages of online stores.

So in case you want to add a snippet of liquid code e.g. {% if template ==index %} Do Something {%endif%} to Convert, you should do so in the custom javascript area.

The first and most asked question is about the Convert-Shopify installation. Here are the steps to make this happen.