We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
There is an ongoing debate in the CRO and tech community about whether experiments or products can be effectively built or enhanced with AI and how capable LLMs truly are. The team at Optiphoenix has been experimenting with GenAI since its inception, and here are some insights on leveraging...
As a solo marketer, you don’t have developers on standby or massive budgets to play with. You need tools with a simple setup, clear reporting, and pricing that doesn’t make you wince. Thankfully, there are A/B testing tools built exactly for that. This guide breaks down the ones that...
Growth teams move fast. You need tools that let you test, learn, and scale without bottlenecks. Accurate data you can depend on for decisions, no-code speed when you want it, feature flags when called for, and pricing that makes sense as you grow. This list helps you make that...
This roundup covers the top A/B testing tools built for developers, from open-source frameworks you can self-host to enterprise platforms with mature APIs. Each one is reviewed with a focus on SDK coverage, integration depth, pricing, and real fit for engineering teams. What Developers Look for in an A/B...
Not every A/B testing platform with analytics integration is created equal. Some tools only push impressions to GA4, while others sync audiences, revenue, and custom dimensions so your test results flow into the analytics stack you already trust. In this article, you’ll see the top A/B testing tools with...
I hope we are all past the “GA4 isn’t useful” language. I try not to judge others. But when something like that is said, it’s hard not to. 🙊 Not because I’m a big GA4 fanboy (I’m not). It’s because the tool is fairly irrelevant – what matters is...
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
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Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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