We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Sharp, conclusive results you can trust, or diluted results that take too long to reach statistical significance? That’s the two-sided coin of thinking consciously about targeting and triggering in A/B testing vs not doing that. Targeting defines who is included in the experiment, and triggering decides when the variation...
If you’re planning to halt your A/B testing program for the holidays, you may be missing the most wonderful time of the year to capture customer insights. While it’s true – the holiday season is very different from rest-of-year, and shifts in traffic and customer behavior can pollute your...
What Is MDE? Minimum detectable effect (MDE) is pretty simple on the surface, but it’s also one of the most confusing and misunderstood terms in online A/B testing. Well, it’s pretty close, but even those people know in the back of their minds that statistical power also factors into...
In experimentation, data is often seen as the key to success: collect enough of it, run enough tests, and you’ll find the answers you’re looking for. While this is certainly important, this view overlooks the real differentiator: mental models. These frameworks shape how leading CROs think, make decisions, and...
The “messy middle” of A/B testing—when hypotheses have to be given a form so they go live as a treatment or intervention—demands a blend of data-driven insight and creative problem-solving. You may recall our exploration of triangulation: combining quantitative, qualitative, and visual data to uncover what users do and...
Update: This guide includes the latest available pricing information as of July 2024. Done with clicking through demo requests and contact forms to get to actual A/B testing tool prices? Transparent pricing in this industry is frustratingly hard to come by. That’s why we’ve compiled this guide to help...
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