We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
As an optimizer, you know that numbers don’t lie. But you also know that without the right context, even the most impressive metrics can lead you astray. Quantitative data, for all its precision and objectivity, only reveals the “what” of user behavior — the pages where visitors bounce, the...
Have you heard the story of the sea captains who killed their passengers? In the 1700s, the British government paid captains to transport prisoners to Australia. To cut costs, the captains provided inadequate food and care, so only a few passengers arrived in Australia alive. The survival rate rose...
The A/B testing tool market is bursting at the seams in 2025, with over 50 options to choose from. And that number is only growing. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in...
Let’s start with a bit of a mind-bender. You know iterative testing adds structure to your experimentation program — at least on paper. You also probably know iterative testing makes you dress your testing program in adult pants and challenges you to ask tough questions like: Is there a...
Curiosity drives us. Picture a child who dismantles a toy, not to break it but to understand how it works. That’s us. We don’t grow out of that. We all have an innate desire to explore, to understand, and to improve. Yet, for many, the word “experimentation” feels distant,...
Our crew never rests—we’ve been cooking up tons of new features to help you leapfrog ahead with your experimentation programs. After navigating industry shakeups (Google Optimize sunset, VWO’s acquisition, anyone?) and major growth, we didn’t rest on our laurels—we’ve launched even more product updates to equip you with peak...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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