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is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Do Not Track (or just DNT) is a privacy setting end-users can set in most browsers. From February 15, 2018, Convert Experiences will automatically support this setting across its entire install base. “We support Do Not Track because we think it’s really important that you have a simple way...
You know what they say—you give them a finger, they will take the hand. Give them a legitimate interest exception, and they’ll cold email all of LinkedIn. GDPR has six lawful grounds for processing personal data, as outlined in Article 6. And legitimate interests is well set up to...
So you’re looking for some easy conversion wins. Shame on you—you know better. Because if you listen closely, you can hear the chorus of boo’s now. “Hey!” they say “There are no easy conversion wins. You have to test everything. Best practices might not be best for your audience.”...
Getting A/B test results is only half the battle. It’s time to start reading your customers minds. The Key Insights: 1. Horses can’t do the math. We’ll let Tim give you the full anecdote. But the gist is this: everyone thought a horse could tap the answers to math...
All cookies seem to work more or less the same. Tiny web file, stored by a user, tracks activity, etc. etc. But some are more “private” than others. And now, more than ever, that’s going to make a difference for your marketing stack. The road to GDPR and ePrivacy...
A key principle of GDPR: Present your data policies to users free of “legalese.” SO WHY DID THEY GIVE US 200 PAGES OF BRAIN MELTING JARGON TO READ? Going through the new General Data Protection Regulation is super important. But it’s as fun as watching a golf tournament played...
