Nichole is a B2B SaaS Go-to-Market Product Marketer and founder with an extensive career and experience in digital marketing launching products, product marketing, SaaS consultantancy, and community management. She applies her academic background research methods to market research, experimentation, and innovation.
There’s a boring definition of conversion, but I prefer to simplify it down to monkeys. Monkey see. Monkey do. The “do” is the conversion. But the magic is in the “see.” What does a monkey — or person — see that spurs them into doing? And what gets in the...
User-generated content, whether in the form of reviews (on Yelp or Amazon, Ask Me Anything sessions on Twitter or Inbound.org, Forum Q&As or testimonials), can be among the best resources at your disposal as a marketer or business owner. Best of all, you don’t have to write the content yourself...
