We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Nils Stotz is a distinguished product leader with over 8 years of experience driving innovation and growth across diverse sectors. From early-stage YC startups to industry giants like Contentful and Zalando, Nils has consistently demonstrated a profound ability to shape and execute impactful product strategies with a focus on experimentation. Throughout his career, Nils has crafted and implemented more than 10 major product strategies, overseen and mentored over 20 product managers, and spearheaded over 300 experiments. His strategic acumen and hands-on approach have contributed to significant advancements in product development and organizational efficiency. A recognized thought leader, Nils has shared his expertise through various books and articles published by Springer and through three comprehensive online courses, enriching the product management community with his views on strategy, product discovery, and experimentation.
Interview with Nils Stotz There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
![Matt Beischel]()
Matt Beischel
Founder & CEO, CorvusCRO
![Corvus CRO Logo]()
Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
![Shane Barker]()
Shane Barker
Digital Marketing Consultant and strategist
![Shane Barker]()
