Matt Bass is the Director of Optimization at Anatta, where he leads UX strategy for high-growth eCommerce brands. With a background in creative strategy and performance marketing, he specializes in bridging qualitative insight with rigorous testing frameworks to drive meaningful business outcomes. Matt is particularly focused on full-funnel optimization strategy, where growth is driven by the intersection of experimentation, behavioral psychology, and UX/UI digital innovation.
Interview with Matthew Bass There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to secure buy-in even...
