A/B Testing
Optimizely has made a name for itself as one of the pioneer A/B testing tools. But if its price, compulsory yearly commitment, or something else about it doesn’t align with your marketing strategy or budget, there are abundant alternatives to switch to something else. Many of these Optimizely alternatives...
A/B Testing, A/B Testing Processes
Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything? Better yet, what if you could use telepathy to beam all your A/B testing plans and results to the people...
A/B Testing
A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer.
A/B Testing
Did you know there are over 50 A/B testing tools on the market? Yes, there are that many. With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. The testing...
A/B Testing
What is the goal of optimizing ecommerce websites? Your answer is conversions, obviously! Another answer may be improving user experience to boost sales and revenue. Another may be boosting engagement. Or staying time on your ecommerce site so visitors can find what they are looking for and buy more. ...
A/B Testing
In conversion optimization, the focus is on running experiments to boost conversions and revenue. But for some companies, the aim of optimization is not just acquisition and macro-conversions, but retention and brand loyalty. Media companies and other publishers run A/B tests with engagement as KPI to improve retention and...