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A/B Testing

How to Migrate Your Experiment Data Before the GO Sunset: With Convert’s 27-Second Data Migration Tool (& 8 Other Options)

As Google Optimize’s sunset approaches, testers everywhere are faced with the weighty task of preserving their precious experiment data. But, the success of this endeavor will hinge on the thought and care put into the data migration process. In this article, I’m covering 9 tried-and-true methods for exporting your...

A/B Testing

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Great content isn’t created by an individual. Say “hello” to the experts who’ve made this guide possible. Over 80 years of experimentation and A/B testing experience. Andreas Almqvist Gref Carlos Trujillo Jake Sapirstein Joe Marshall John Ekman Loredana Principessa Lukas Petrauskas Matt Scaysbrook Miles Hoogwerf Nadav Druker Nicolai Høg...

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