A/B Testing
Among the 200+ factors that determine how a website’s search ranking, content, links, and speed form the three key ones. Conversion rate optimization experiments (like personalizations, split URL and A/B testing) can affect each of these. If you have a high-traffic landing page, you’d be worried about A/B testing...
A/B Testing
Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. Data from one application can inform...
A/B Testing
Don’t ignore your A/B testing tools. They’re too critical for your business to dismiss as just another Martech product in your tech stack. How you allocate marketing budget, the amount of traffic your site gets, the size of your operating overhead, and the possibility of getting slapped with a...
A/B Testing
Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into your stack and meets your experimentation needs. But before you dive into optimization,...
A/B Testing
How do you decide which A/B testing tool to add to your tech stack? What features are you most interested in? How important is pricing for you? How much of your budget are you willing to carve for this? After considering features like the impact of the tool on...
A/B Testing
When it comes to running experiments, optimizers can choose between client-side and server-side testing. While you can run almost every client-side test on the server-side and a few light-weight backend experiments via client-side testing (using split URL or redirect experiments), doing so won’t be as feasible or robust as...