Nyaima Smith-Taylor is an undercover, but proud TechNerd. When she is not working with the dynamic teams at Convert, she is reading books on the Psychology of human nature and neuroscience. As a side gig she crusades to stomp out mass feelings of unworthiness and replace them with self-love and appreciation.
There is something special about the word FREE. It conjures excitement, giddiness, and desire. But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do you hear the ring? Do you see conversions just rolling in?) In this article, we will...
If you are like me and most CROs and CMOs, SaaS tools are like shiny diamonds that attract us with the promise of riches in the currency of increased conversions with the bonus of making our jobs easier. But two problems exist: Not every shining diamond is authentic. We...
Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything? Better yet, what if you could use telepathy to beam all your A/B testing plans and results to the people...
A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer.
You are running a campaign on social media. You’ve solicited 20 of your close friends to promote your new Wiggie Doodle-1000. You don’t have to do much convincing to get them on board. They believe in your vision and want to see you succeed. You make it super easy...
The market bombards your prospects with content and ads. So it should come as no surprise if they are unreceptive and blind to your efforts. So, how do you capture their attention? Behavioral targeting allows you to break through the noise. This article will cover: Definition of behavioral targeting...
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