Nyaima Smith-Taylor is an undercover, but proud TechNerd. When she is not working with the dynamic teams at Convert, she is reading books on the Psychology of human nature and neuroscience. As a side gig she crusades to stomp out mass feelings of unworthiness and replace them with self-love and appreciation.
You are running a campaign on social media. You’ve solicited 20 of your close friends to promote your new Wiggie Doodle-1000. You don’t have to do much convincing to get them on board. They believe in your vision and want to see you succeed. You make it super easy...
The market bombards your prospects with content and ads. So it should come as no surprise if they are unreceptive and blind to your efforts. So, how do you capture their attention? Behavioral targeting allows you to break through the noise. This article will cover: Definition of behavioral targeting...
You spent hours strategizing your test. Your team creates a hypothesis. You run the test and await the results. But you find your test failed. The results have been tainted. But how? Don’t beat yourself up. There is a dirty little secret in the testing world called sample size pollution....
COVID-19, it has become a life-changing world-trauma. Businesses scrambled to readjust to the changing needs and guidelines that emerged because of the pandemic. But what will happen after COVID-19? The businesses that thrive post-COVID-19 on the customer-side will be the ones who understand the psychological progression, path of trauma,...
Your navigation bar is one of the most critical components of user experience on your website. Which makes total sense, since it is a roadmap your visitors follow. Without it, they can feel lost and have no way to traverse your site without exerting effort. Customers don’t like friction,...
You invested time, energy, and money into creating an optimization and testing dream team. Even if you are a team of one, your experimentation program didn’t just happen; it took dedication and maybe even a little muscle. Things are finally running smoothly. You have buy-in from all the key...
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