Nyaima Smith-Taylor is a proud team member of Convert. As a Content Strategist and Creator for SaaS companies changing the world through how they do business, she creates conversational content across Convert domains. She loves all things marketing but is a secret tech nerd. Growing up studying math and science, she spent over 15 years in the power sector working as an electrician and electrical engineer. Since working with Convert.com, she can’t browse websites like a normal person, everything is a potential A/B test. Connect on LinkedIn.
There is something special about the word FREE. It conjures excitement, giddiness, and desire. But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do you hear the ring? Do you see conversions just rolling in?) In this article, we will...
Optimizely has made a name for itself as one of the pioneer A/B testing tools. But if its price, compulsory yearly commitment, or something else about it doesn’t align with your marketing strategy or budget, there are abundant alternatives to switch to something else. Many of these Optimizely alternatives...
Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything? Better yet, what if you could use telepathy to beam all your A/B testing plans and results to the people...
A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer.
You are running a campaign on social media. You’ve solicited 20 of your close friends to promote your new Wiggie Doodle-1000. You don’t have to do much convincing to get them on board. They believe in your vision and want to see you succeed. You make it super easy...
The market bombards your prospects with content and ads. So it should come as no surprise if they are unreceptive and blind to your efforts. So, how do you capture their attention? Behavioral targeting allows you to break through the noise. This article will cover: Definition of behavioral targeting...
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