A/B Testing
You spent hours strategizing your test. Your team creates a hypothesis. You run the test and await the results. But you find your test failed. The results have been tainted. But how? Don’t beat yourself up. There is a dirty little secret in the testing world called sample size pollution....
Business Strategy
COVID-19, it has become a life-changing world-trauma. Businesses scrambled to readjust to the changing needs and guidelines that emerged because of the pandemic. But what will happen after COVID-19? The businesses that thrive post-COVID-19 on the customer-side will be the ones who understand the psychological progression, path of trauma,...
Optimization
Your navigation bar is one of the most critical components of user experience on your website. Which makes total sense, since it is a roadmap your visitors follow. Without it, they can feel lost and have no way to traverse your site without exerting effort. Customers don’t like friction,...
A/B Testing
You invested time, energy, and money into creating an optimization and testing dream team. Even if you are a team of one, your experimentation program didn’t just happen; it took dedication and maybe even a little muscle. Things are finally running smoothly. You have buy-in from all the key...
Leadership
So you find yourself in a precarious situation where you want to dump your enterprise CRO SaaS contract. Even though you may have 8,000 valid reasons, it can be like any nasty breakup – messy, difficult, and costly. If you are lucky, you’ve planned ahead and have a “get-out...
Growth Marketing
Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. The latest SpaceX Launch last Saturday. Convert experienced this quiet, but significant shift...