A/B Testing
Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. Right now, you’re probably losing patience and wondering Do I even need to hit 95? There’s a clear winner...
A/B Testing
If you’re an eCommerce brand, sooner or later, you’re likely going to come across this scenario: Experimenting with a new layout or website theme that applies across different products or websites. To find out if the new element works, you could A/B test each product or website individually… That...
A/B Testing
A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for...
Leadership
The novel coronavirus outbreak sparked an unprecedented response from the tech community. Open source projects related to COVID-19 have been popping up from all over the world, meant to not only help spread vital information to the world, but also contribute to ongoing clinical research. GISAID One of these...