Hi, In order to better understand what you'd like to get out of our website, we track the URLs you visit in a session. This information is only used to customize future communications with you. Do you consent to allow this tracking?
I Agree I Disagree. Disable Tracking

Recital 47 GDPR

Legitimate interest*

The legitimate interests of a controller, including those of a controller to which the personal data may be disclosed, or of a third party, may provide a legal basis for processing, provided that the interests or the fundamental rights and freedoms of the data subject are not overriding, taking into consideration the reasonable expectations of data subjects based on their relationship with the controller. Such legitimate interest could exist for example where there is a relevant and appropriate relationship between the data subject and the controller in situations such as where the data subject is a client or in the service of the controller. At any rate, the existence of a legitimate interest would need careful assessment including whether a data subject can reasonably expect at the time and in the context of the collection of the personal data that processing for that purpose may take place. The interests and fundamental rights of the data subject could, in particular, override the interest of the data controller where personal data are processed in circumstances where data subjects do not reasonably expect further processing. Given that it is for the legislator to provide by law for the legal basis for public authorities to process personal data, that legal basis should not apply to the processing by public authorities in the performance of their tasks. The processing of personal data strictly necessary for the purposes of preventing fraud also constitutes a legitimate interest of the data controller concerned. The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.


* This title is an unofficial description.

Articles Related

We've Improved Conversions for 5000+ Leading Brands

Convert Experiences: 15-Day, Full-Access Free Trial

Chat, Email & Phone Support Available During Trial.
No Credit Card Required.

  • 1
  • 2
  • 3
Your email is used to send you the registration and login details for the app, (up to seven) suggestions to use the application and 1:1 emails from buyer journey experts who help you choose the right plans.
You give Convert consent to send you top CRO content in a monthly newsletter *
You can always change your preferences later.

Convert Experiences: 15-Day, Full-Access Free Trial

Almost Done! Just Some More Details.

  • 1
  • 2
  • 3
Managing Marketing Team
Managing Tech Team
Hypothesizing Experiments
Coding and QA of Experiments
Convert is committed to protecting your privacy and sees GDPR, CCPA and other Privacy Laws as an opportunity to strengthen our commitment even further. We don’t collect & process users’ personal information beyond what is required for the functioning of our services, and this will never change.

You're successfully signed up for the 15-day Convert Experiences free trial.

You'll be re-directed to the app in a few seconds.
You will also receive a welcome message to your registered email with your login access.