We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Interview with Kevin Szpak If you’re looking to get into optimization, or simply want to explore the discipline further, this is the place for you. In this interview, Kevin Szpak, Associate Manager of CRO at Rise Interactive, talked to us about the importance of taking into account the user’s...
Interview with Danielle Schwolow As an Associate Director of CRO at Single Grain, Danielle has a lot of experience with optimization. In fact, she’s been working in the field for nearly a decade. And when you have the privilege of speaking to her, that experience translates into pure passion...
Interview with Nils Koppelmann Nils Koppelmann is a passionate advocate for the benefits of experimentation and data-driven decision-making. He understands that successful A/B testing isn’t just about finding out if something works, but why it does – and he’s here to dispel two common myths about this practice. That...
Interview with Steph Le Prevost If you’ve been in the world of optimization for any length of time, you’ll know that there is an endless supply of advice out there. But sifting through all the noise and zeroing in on the tips that will make the biggest difference for...
Interview with Rommil Santiago Rommil Santiago has been championing brilliant voices in experimentation through his work at Experiment Nation for years. With an impressive career spanning 13 years, Rommil says he’s always been passionate about experimentation – trying out new ideas and seeing how they perform. This approach has...
Interview with Tim Mehta CRO veteran Tim Mehta, Director of Growth Marketing at Lucid Software, has seen firsthand how CRO can benefit more than just revenue growth. Tim has spent the better part of the last decade building and improving experimentation programs and teams. On the agency side, he...
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The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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