Optimization
Interview with Kyle Hearnshaw Our guest today is Kyle Hearnshaw, Director of Product & Strategy at Conversion. Kyle veers away from the common advice given to aspiring testers and optimizers. Kyle urges us to move beyond the echo chambers of experimentation. His two go-to resources, the Odd Lots podcast...
Optimization
Editor’s Note: We’ve got something special for you today—an exclusive firsthand account from WeTeachCRO taking us through their journey of selecting the perfect tool partner for their agency. It’s worth mentioning that they happen to be using our tool, but don’t worry—this is not a shameless plug. Matt, our...
Optimization
Interview with May Chin May Chin’s path to experimentation wasn’t a straight shot. Instead, she gravitated towards the fast-paced world of startups, where decisions are often made on the fly. Amidst this chaos, she started to question the method behind the madness which led her to the realm of...
A/B Testing, Optimization
Experimentation isn’t just a method. It is a way of life. This becomes super clear after listening to the deep dive between Ryan Lucht, Director of Growth Strategy at Cro Metrics and Positive John, Product Growth and Experimentation Consultant at Positive Experiments. In this illuminating chat, they go deep...
Optimization
Interview with Daniel Jones In this eye-opening interview with Daniel Jones, CRO Lead at blubolt, Daniel explains why knowing your company’s strategy and goals inside out is critical to not wasting valuable time on unproductive paths. Make research your secret weapon, but don’t play favorites. Embrace a holistic approach...
Optimization
Interview with Lucrezia Platé With not one, but two Master’s degrees in Law and Finance, Lucrezia’s background might not seem like an obvious career path in optimization. But as it turns out, her passion for numbers, copywriting, and design, led her down the path of testing and experimentation eventually....