It seems like yesterday when we were talking about Google Optimize being the hot new A/B testing platform… (2015… wow, we at Convert have always been kinda nosy). And we all know what happened from there on out… GO came, it saw, it conquered… Google Optimize did to experimentation...
Interview with Kevin Szpak If you’re looking to get into optimization, or simply want to explore the discipline further, this is the place for you. In this interview, Kevin Szpak, Associate Manager of CRO at Rise Interactive, talked to us about the importance of taking into account the user’s...
Interview with Danielle Schwolow As an Associate Director of CRO at Single Grain, Danielle has a lot of experience with optimization. In fact, she’s been working in the field for nearly a decade. And when you have the privilege of speaking to her, that experience translates into pure passion...
Interview with Nils Koppelmann Nils Koppelmann is a passionate advocate for the benefits of experimentation and data-driven decision-making. He understands that successful A/B testing isn’t just about finding out if something works, but why it does – and he’s here to dispel two common myths about this practice. That...
Interview with Steph Le Prevost If you’ve been in the world of optimization for any length of time, you’ll know that there is an endless supply of advice out there. But sifting through all the noise and zeroing in on the tips that will make the biggest difference for...
Interview with Rommil Santiago Rommil Santiago has been championing brilliant voices in experimentation through his work at Experiment Nation for years. With an impressive career spanning 13 years, Rommil says he’s always been passionate about experimentation – trying out new ideas and seeing how they perform. This approach has...
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
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Shane Barker
Digital Marketing Consultant and strategist
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