Optimization
Interview with Sean Clanchy Swanky Australia’s Sean Clanchy is giving optimization aficionados some seriously sound advice. Sean recommends taking advantage of the vast resources available from CXL Institute and mentor networks and emphasizes the three core components of optimization success: having multiple data points to validate a hypothesis, picking...
Optimization
Interview with Gabriela Florea Say hello to Gabriela Florea, the mastermind behind Verifone’s CRO strategy and a seriously impressive CRO knowledge repository (check it out below). In today’s interview, Gabriela stresses the importance of having a healthy amount of website traffic before running experiments, and a multidisciplinary approach that...
Optimization
Interview with Lukas Petrauskas Our interview this week features Lukas Petrauskas, a CRO expert with a remarkable portfolio. Lukas consults for brands ranging from $10 million to $100 million in yearly revenue, and his most recent business case resulted in a whopping 65% increase in revenue in just four...
Optimization
Interview with Riccardo Vandra Riccardo Vandra of Uplifted Consulting might be a newcomer to the world of CRO, but his enthusiasm and unwavering passion for the craft set him apart. Riccardo takes a holistic approach to optimization, looking beyond simple fixes. He says that understanding a client’s business model...
Optimization
Interview with Samuel Hess How does one become an expert CRO practitioner? Ask Samuel Hess and he’ll tell you it’s all about resilience, passion, and a willingness to learn. This is Samuel in a nutshell – an entrepreneur who has faced many challenges throughout his career but never stopped...
Optimization
Interview with Max Bradley Max Bradley, a veteran optimizer with 10 years of experience under his belt, knows that it’s not the success or failure of an experiment that defines success in optimization but rather the lessons learned along the way. By embracing losses and using them as an...