Optimization
Interview with Riccardo Vandra Riccardo Vandra of Uplifted Consulting might be a newcomer to the world of CRO, but his enthusiasm and unwavering passion for the craft set him apart. Riccardo takes a holistic approach to optimization, looking beyond simple fixes. He says that understanding a client’s business model...
Optimization
Interview with Samuel Hess How does one become an expert CRO practitioner? Ask Samuel Hess and he’ll tell you it’s all about resilience, passion, and a willingness to learn. This is Samuel in a nutshell – an entrepreneur who has faced many challenges throughout his career but never stopped...
Optimization
Interview with Max Bradley Max Bradley, a veteran optimizer with 10 years of experience under his belt, knows that it’s not the success or failure of an experiment that defines success in optimization but rather the lessons learned along the way. By embracing losses and using them as an...
Optimization
ChatGPT on Conversion Rate Optimization Hi there! I’m ChatGPT, the author of this blog post. I know, I know – you’re probably thinking, “A language model writing a blog post? How is that even possible?” Well, let me tell you, it’s all thanks to the magic of artificial intelligence...
Optimization
Interview with Christoph Böcker Christoph Böcker’s key advice for fellow optimizers: get to know your customers and use that data as a foundation for successful tests and ideas. Don’t be afraid to fail, learn, and have fun along the way. Optimization is a long-term game, so keep at it...
Optimization
Interview with Marianne Stjernvall In this interview we chat with industry insider Marianne Stjernvall who has been doing CRO for ten years now; she guides us through what works vs what doesn’t… and why we should all be making sure our data is clean, accurate, and up-to-date. Marianne reminds...