Optimization
5 Hidden Opportunities with Google Analytics On your endless quest to improve your CRO, you’ve likely come to rely on Google Analytics as a handy KPI gadget. It’s that trusty wrench in your CRO toolbox that you turn to when the numbers don’t add up, something is leaking in...
Optimization
Here at Convert, we’re focused on doing good. Not just good work but building out practices that can make our industry a better place. With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their...
Optimization
Are you overwhelmed by all the data in front of you? There’s an unprecedented richness of data out there, but how can you turn it into actionable insights? You see, the journey from data to insights is littered with challenges. You will need a potent set of steps to...
Optimization
Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices, but there might be another way to get extremely valuable insights for your next optimization campaign: conducting...
Optimization
Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts So, you’ve set up your A/B test with Convert and are ready to start optimizing your site. You know it will tell you the percentage of people converting through your registration form or checkout for each variant....
Optimization
Contentsquare is an enterprise-level UX optimization platform. Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Visualize how your audience navigates your...