Interview with Steph Le Prevost If you’ve been in the world of optimization for any length of time, you’ll know that there is an endless supply of advice out there. But sifting through all the noise and zeroing in on the tips that will make the biggest difference for...
Interview with Rommil Santiago Rommil Santiago has been championing brilliant voices in experimentation through his work at Experiment Nation for years. With an impressive career spanning 13 years, Rommil says he’s always been passionate about experimentation – trying out new ideas and seeing how they perform. This approach has...
Interview with Tim Mehta CRO veteran Tim Mehta, Director of Growth Marketing at Lucid Software, has seen firsthand how CRO can benefit more than just revenue growth. Tim has spent the better part of the last decade building and improving experimentation programs and teams. On the agency side, he...
Humans are still needed, but, boy, can crawlers help The longer I do CRO, the more I realize the importance of different types of research. For many years, I was heavy (and still am to some degree) into quantitative data. Achieving clean and reliable data collection into near-perfect Google...
Interview with Siobhan Solberg Our guest today is Siobhan Solberg, a measurement marketing and optimization mastermind, founder of Raze, and podcast host at Marketing Unf*cked. She’s also an advocate for sustainability, privacy and ethics in marketing. Needless to say, she knows a thing or two about harnessing data to...
The metrics you define and track for your experimentation program are incredibly important. What you measure determines your focus. They say “you can’t manage what you don’t measure.” And while that’s entirely true (you can certainly lose weight even if you don’t look at a scale), it is directionally...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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