Optimization
Interview with Alex Birkett When it comes to optimization, there are few people as well-versed as Alex Birkett. But what exactly is “optimization”? Alex says it’s a combination of disciplines, including copywriting and experimentation. It’s about building the right system and processes to reduce (not eliminate) uncertainty. Understanding that...
Optimization
Interview with Abi Hough This interview with Abi is one to bookmark. Having spent 20 years in optimization, she offers in-depth insights into how it should be done scientifically, without bias or prejudice towards any particular idea. She explains the importance of having good quality data collection methods as...
Optimization
Interview with Ruben de Boer Are you someone who is looking to get more out of experimentation? Our guest today has been doing this for years and can help you get started on your own experimentation journey. Plus, he has some great advice on how to make sure your...
Optimization
Interview with Juliana Jackson of CXL What is the best way to optimize your ecommerce store? There is no one right way to do things in ecommerce. With so many moving parts, it can be difficult to know where you should focus your attention. While acquisition and retention usually...
Optimization
Interview with Rich Page There’s more to CRO than just A/B testing. And while there are certain best practices in CRO, it’s important to understand your visitors and their experiences. Only then can you truly improve your website. In particular, gaining conversion research from your visitors forms a goldmine...
Optimization
Interview with Andra Baragan of Ontrack Digital CRO is all about having the technical know-how to set up tests, right? Well, not really. What happens when the tests don’t go well? It can be easy to feel like CRO is a lot of work with little payoff, but that’s...
