We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
Interview with Shirley Lee This week, we’re excited to feature Shirley Lee, a seasoned Experimentation Specialist and CXL Certified Optimizer who’s on a mission to challenge the status quo and free the world from the HiPPO syndrome. She offers a refreshingly candid take on the challenges of experimentation, drawing...
Interview with Callum Dreniw Callum Dreniw is the Optimisation Partner at Open Partners. With 7+ years in the experimentation space, Callum switched gears from being a web developer to CRO, all thanks to his love for user experience and data. When asked about the essence of optimization, Callum boiled...
Interview with Maria Luiza (Ziółkowska) de Lange Maria Luiza de Lange is a self-proclaimed CRO Enthusiast, and a winner of Experimentation Culture Awards 2023 with her team at Tele2. She held nothing back in our interview, generously sharing tons of advice, her best resources for those new to CRO,...
Interview with David Stepien David Stepien is the co-founder of Conversion Stash, “the most comprehensive resource directory for CRO practitioners” and he’s also the Site Experience Manager over at pens.com. Throughout his career, he’s meshed the rigorous approach of the scientific method with adventurous exploration, or what he likes...
Interview with Oliver Kenyon Oliver is the Co-Founder of ConversionWise. They provide solutions that skyrocket your business and make high conversion rates achievable for anyone! Since founding the company in 2013 Oliver and Andy have built a team of 30+ conversion rate experts and have worked on over 3000+...
Interview with David Sanchez del Real Meet David Sanchez del Real, a guy who’s been hooked on solving puzzles since he was a kid tinkering with busted TVs. These days, he’s swapped circuit boards for data sets and is the Head of Optimization at AWA digital. David is a...
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Matt Beischel
Founder & CEO, CorvusCRO
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Shane Barker
Digital Marketing Consultant and strategist
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