Optimization
Interview with LeAnn Reyes With a passion to make the internet a better place, LeAnn Reyes found her niche in conversion optimization. As someone with a background in coding, UX design, and copywriting, she brings a well-rounded and nuanced perspective to the field. LeAnn relishes the challenge of questioning...
Optimization
Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always...
Optimization
Interview with Lucia van den Brink Lucia van den Brink started coding and designing websites at the tender age of 11 and has been fascinated with improving digital experiences ever since. Fast forward to today, and Lucia has become a true experimentation guru, working with startups and billion-dollar companies...
Optimization
Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. A ton of original research went into...
Optimization
Interview with Tracy Laranjo A powerhouse in the CRO world, Tracy is SplitBase’s Head of Research and the host of the Experiment Nation podcast. With a long list of successful projects under her belt, Tracy is a firm believer in the power of community and the importance of surrounding...
Optimization
Interview with Ryan Webb Meet Ryan Webb, a true trailblazer in the world of conversion optimization. With nearly two decades of experience, Ryan takes a data-driven, research-backed approach to identify the most impactful ways to persuade visitors to take action. He challenges traditional notions of optimization by emphasizing the...