We solemnly promise that each bit of content you read here
is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
How useful is meta-analysis in A/B testing and other online experiments? Is it helpful for leveraging past learning to improve your hypothesis generation? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? This...
The experimentation world has mostly moved beyond simple button color A/B tests. They may have their place in the portfolio of experiments you’re running, but hopefully, at this point, they’re not synonymous with experimentation or CRO. Experimentation can be so much bigger. Using different types of experiments, we can learn...
Give a person a fish, and they will eat for a day. Teach them how to fish and they’ll: Always have something to eat Pass the skill on to others, adding to the prosperity and independence of the entire community Feel empowered to go forth and do more, diversify, maybe...
If you're a Convert user, then you know that your reports are packed with valuable data. But what do all of those numbers and graphs represent? And how do you know what conclusions you can draw from them and you use that information to improve your testing? Is it as...
There’s some debate in the optimization world about whether or not to run simultaneous experiments. Some believe that running simultaneous A/B tests will muddy your results and produce inaccurate data. Others argue that running A/B experiences on various pages of your website at the same time can help you test...
When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. After that, it gets pasted on a wall in the office or stuck to flashy slides, never...
