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You’ve probably heard this myth: We use 10% of our brains. Back when most people thought it was true, we fantasized about the possibility of using more. There’s even a whole movie about it starring Scarlett Johansson — Lucy. via GIPHY But with A/B testing tools, many optimization teams are...
First, allow me to introduce myself. My name is Dionysia, and I work for Convert’s Customer Success team and Integrations team. Helping our users get started with Convert and ensuring they get the best customer experience from our fantastic features is a huge part of what I do. I understand...
Meet Convert Deploy, our newest tool that makes A/B testing approachable and user-friendly, even for those without any technical expertise. Deploy is an A/B testing solution that allows you to easily update your website without writing any code. This allows you to easily change things like helping visitors discover products,...
Pick your NSM, primary, secondary, and guardrails without rookie mistakes Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value...
It's tough to make predictions, especially about the future.Yogi Berra One of the most valuable aspects of experimentation is it can reduce uncertainty in decision making. But it can never eliminate it fully. There will always be uncertainty in business. Even in “normal” times, there’s no clear path towards the...
A/A testing allows you to test two identical pages against one another and can be extremely useful when setting up a new A/B testing tool. A/A testing can be used to assess an A/B testing platform's accuracy, determine whether your A/B testing platform is fully integrated with your internal analytics,...
