Josh Krafchin is the founder of Clever Zebo, an online marketing consulting firm. An 8+ year online marketing veteran, Josh has helped scale and optimize the digital efforts of such companies as Sandals Resorts, Register.com, Rocket Lawyer, Aeropostale and many others. When not developing cutting-edge online marketing strategies, Josh can be found taking walks in the park or working on his jump shot.

Hopkins comes to SmartBear from HubSpot, a marketing software leader and pioneer in inbound marketing, where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency technologies.

Hopkins, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.

Jeff Ferguson is the CEO and Lead Consultant of Fang Digital Marketing, a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 17 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, CBS Local, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, JustFab, Paychex, CBS Local, and Toyota.

Recently honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts,” Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Theresa Baiocco is the co-founder of Conversion Max, which helps mid-sized businesses increase the ROI of their online advertising with Pay Per Click Management, Landing Page Optimization, and Funnel Optimization. She has a Master’s degree in Marketing from the University of Colorado and is Master Certified in Conversion Rate Optimization through Market Motive.

Nazli Yuzak is passionate about delivering the best possible experience to website visitors. She has over 7 years of digital marketing experience focusing on site optimization, behavioral targeting and web analytics. In her previous company she had identified Adobe Test&Target as a solution to improve site conversion rates and leveraged this solution to support higher lead goals. Her work with Adobe Test&Target (formar Omniture Test&Target) not only contributed to 3 times higher improvement in conversion rates but also got recognized with “Best Lead Generation Test” and “Best Segmentation Test” awards by WhichTestWon.com. Currently, as Global Test Insights Lead at Dell, she is leading efforts to evangelize and institutionalize all learnings from testing projects in the rest of the organization.

Over the past 3 years Nazli presented at the Adobe/Omniture Summit, eMetrics Marketing Optimization Summit,  ”WhichTestWon.com”  webinar and Conversion Conference. This year she is also presenting at WhichTestWon.com The Live Event. In addition to her speaking engagements she also serves as a member of the WhichTestWon.com Leadership Advisory Board.

Nazli holds a Master of Business Administration degree in International Marketing and Management of Global Information Technology.

As Closed Loop CEO and founder, Lance helps organizations leverage user experience to maximize strategic advantage—especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There’s always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers.

Bobby Hewitt is the president and founder of Creative Thirst, the conversion rate optimization firm that specializes in increasing bottom line results. He has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and winner of the Jim Novo Award of Academic Excellence for Web Analytics from The University of British Columbia and the Web Analytics Association.

McKay Allen is the Content Manager at LogMyCalls, a service of ContactPoint. He directs the public relations, content marketing strategy, strategic partnerships and social media strategy for the company. Prior to joining the LogMyCalls team, McKay was an Emmy-nominated business journalist at two major-market TV stations in the Western United States.

Brendan Regan is an Optimization consultant with over a decade’s experience in online marketing, user-centered web design, and web management/optimization. Some of his passions are marketing optimization, web design, copywriting, web analytics, testing, and conversion rate optimization. He’s a Google Analytics Qualified Individual, and has worked for two of the world’s premier, pure-play conversion optimization firms. He’s presented and been an expert panelist at conferences like Conversion Conference and Search Engine Strategies. He was also the Technical Editor for “You Should Test That!”, a book about Conversion Optimization.

He works with digital, marketing, and analytics agencies to add value for their clients in the form of web analytics, A/B testing, multivariate testing, and more. He also consults with companies that need to define an optimization strategy complete with priorities, goals, and tactics for execution.

Jana Fung is the Marketing Manager of MixRank. She has managed successful demand generation programs for over 5 years. She is optimistic about the growth of online advertising and has a passion for helping online marketers with their campaigns. If you’re a MixRank fan or just want to say hi, she’s interested in connecting with you! Follow her on Twitter @jana_fung

Wyatt Ernst is CEO / CRO Consultant at Conversion Consulting. He has been focused on internet marketing for over 4 years now. He loves and lives the internet, and works on websites for 10 hours a day. Once he’s off the computer, he reads books about psychology and what helps motivate people to make decisions. He has optimized websites like eMusic, OKCupid, ShopAtHome, WarnerBros Music Company, and many others.

Hafez Adel is the Senior Director of Marketing at ReTargeter. He has spoken at SoCon, Digital Hollywood, and Dreamforce on topics ranging from Social Media for Advocacy, Inbound Marketing Strategies, and Ad Targeting, and has written on topics such as display advertising, retargeting, PPC, and leveraging digital marketing for branding. Before joiningReTargeter, Hafez was the VP of Sales and Marketing at Microwave Dynamics, an aerospace telecommunications firm based in Irvine, California. His past fields of work include non-profit advocacy, international development, and public interest law. In addition to his work at ReTargeter,Hafez serves as a marketing and social media consultant to several Bay Area musicians and visual artists and is an ardent supporter of the local art and music scene.

I’m the face of ConversionXL. I’m an entrepreneur and a conversion optimization junkie. I run a unique conversion optimization marketing agency called Markitekt (we make existing sites better and build new conversion optimized websites). I deliver training’s and workshops on conversion optimization and internet marketing, consult businesses in need and plan the architecture of websites that sell.

Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach. Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference – a worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

Yehoshua Coren is the Founder & Principal of Analytics Ninja LLC, a web analytics consultancy that provides advanced Google Analytics implementations and analysis for businesses large and small. Yehoshua, who previously did SEM in house for ecommerce companies since 2007, founded Analytics Ninja in 2010 out of a desire to bring his passion for web analytics and success in Internet marketing to a larger audience. Recently, Yehoshua has spoken at SMX Israel and SES London.

With a background in neuroscience and computer science, Ian brings his knowledge of human behavior, human-computer interaction, and web design to the field of UX. As the manager of UX & Research at Mediative, he combines his skills in eye tracking, experimental design, and statistical analysis with his desire to provide clients with testing results that are both reliable and actionable. Ian enjoys the challenges of making interfaces as user-friendly as possible, and focuses his expertise on improving landing page experiences and conversion paths to maximize conversion potential and total campaign performance.

Chris Goward was one of the first people to look at online content and say: “We should test that!” From that revelation he founded WiderFunnel – the full-service marketing optimization company that pioneered site-wide and landing page conversion optimization methods for companies such as Google, Electronic Arts, Iron Mountain and BabyAge.com. He is the brains behind the LIFT and Kaizen methods which have helped companies improve their online results by up to 400% for lead generation, affiliates and e-commerce sales. Chris speaks at conferences and seminars around the world to evangelize how companies should test their marketing to get more leads, sales and revenue.

Bobby Hewitt is the president and founder of Creative Thirst, the conversion rate optimization firm that specializes in increasing bottom line results. He has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and winner of the Jim Novo Award of Academic Excellence for Web Analytics from The University of British Columbia and the Web Analytics Association.

Kevin Eichelberger is the Founder and CEO of Blue Acorn, an award-winning, full service eCommerce agency helping retailers and brands achieve eCommerce growth through a build – attract – optimize approach. A numbers driven entrepreneur, Kevin exhibits a focus on measurable success and a results-oriented approach that has led his Blue Acorn team to triple-digit annual growth since its inception.

Nemo Chu is the Director of Customer Acquisition at KISSmetrics, the #2 at Bloomfire, a B2B SaaS company that was launched in March 2010 at SXSW and acquired 20 months later.

Conversion Rate Experts (CRE) is an international consultancy that has worked with companies including Apple, Sony, Vodafone, Google, SEO Book, and SEOmoz. CRE has pioneered a new approach to conversion rate optimization (CRO) called The CRE Methodology. Double-digit improvements are the norm.

Conversion Rate Experts was founded in 2006 by Ben Jesson (an internet marketing expert) and Dr. Karl Blanks (a former Cambridge Ph.D. rocket scientist), and it now has a team of experts located across the world.

Brian Massey is the author of the latest conversion book: The Customer Creation Equation and the Conversion Scientist. He has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

Theresa Baiocco is the co-founder of Conversion Max, which helps mid-sized businesses increase the ROI of their online advertising with Pay Per Click Management, Landing Page Optimization, and Funnel Optimization. She has a Master’s degree in Marketing from the University of Colorado and is Master Certified in Conversion Rate Optimization through Market Motive.

Carlos is the co-author of User Driven Change: Give Them What They Want and A Strategic Framework for Emerging Media. He believes that proper use of traffic analysis and breaking down barriers between web-involved departments is fundamental for businesses to succeed in a web driven economy. When he isn’t actively irritated by something about the Internet or writing, he likes to build things, take his dog on meandering adventures, and inflict amateur comedy on innocent bystanders.

Matt is a founding partner of Clixo, a Denver based web architecture and Internet marketing agency. Prior to founding Clixo, Matthew spent three years as a strategic marketing manager building, from scratch, the marketing department at one of Denver’s most successful web design and marketing agencies. Matt has optimized websites and Internet marketing programs for over fifty clients in a wide variety of industries.

When you offer a Free Trial for your Web App, Software, Membership Site, Gym, or anything else, the goal is to convert as many of those trial sign-ups to paying customers as you can. If your Free Trial is not doing that, Lincoln Murphy can help you improve your conversion rate. Lincoln’s unique Free Trial Dominator program has helped 100′s of companies around the world turn their Free Trial into customer-creating machines!

Richard Farr is certified as both a Google Analytics Qualified Individual as well as a Google Adwords Qualified Individual. With a Masters Degree in Economics from Florida State University and a background in Quantitative Finance, he brings mathematical engineering to Pay Per Click and Web Analytics. He has decreased the cost per lead on multiple Adwords accounts by over 60% by conducting ongoing split-testing.