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How to Rapidly Grow Your E-Commerce Business With Conversion Rate Optimization

Presented by Bradley Long, E-Commerce Conversion Rate Specialist at Conversion Rate Academy

Wednesday April 16, 2014@11am CST

How much more money could you be making if you increased your conversion rate by 30, 40 or even 70%? This in-depth webinar finally shows you what really works (and doesn’t) to increase your e-commerce store’s conversion rate. If you’re relying on so-called “best practice” and not getting the results you’d hoped, then this webinar shows you the crucial mindset shift you must adopt to get immediate and bankable results. Have your split-testing ideas simply dried-up?  Or are you plain stumped about what to test to even make a start on increasing your conversions?  If so, you’re probably not claiming the rewards, income and profits from your business that you deserve. Discover how to eliminate the guesswork, frustration and struggle of trying to grow your sales and profits the wrong way.  This instant access webinar shows you precisely how to spot what’s killing your website’s conversions and what to do to rapidly grow your sales and profits. Register for this webinar now and shift your business into a position of market dominance by learning how to out think, out-earn, out perform and out class your competition. Read more...

Conversion Optimization and Copywriting: Is Your Content Helping or Hurting Your Sales?

Presented by Sherice Jacob, Conversion Optimization Professional at iElectrify

With conversion optimization, a great deal of attention is paid to testing, design and analytics. But what about the psychological side of things? Is your content truly compelling people to click? In this webinar, you’ll learn how the words you use (and don’t use) can have a measurable impact on convincing visitors to act. From headlines to call-to-action buttons, discover how to tailor every word to sell for you, effortlessly. Read more...

Attention-Hacking 101: The Neuroscience of Conversion

Presented by Kurtis Morrison, VP Client Services at EyeQuant

3 seconds or less. That’s how much time your landing page has to capture a user’s attention and direct it towards your most important content. Without attention, you have no chance to communicate persuasively and influence behaviour. Still, only a select group of expert marketers understand or measure attention.

The good news: Neuroscientists at Caltech, USC, and UOS have shown that attention is predictable, and they’ve published the first peer-reviewed study that quantifies it’s influence on decision-making. In this talk, Kurtis will walk you through the latest research findings in plain language, introduce an artificial intelligence that’s capable of predicting attention, and myth-bust some common design “best practices” that might be killing your conversion rate. Read more...

How Site Speed Impacts Conversions, User Engagement & Revenue

Presented by Lucy Orloski, Speed Specialist at Yottaa

If your website takes longer than 3 seconds to load, it’s already losing conversions and revenue. 40% of visitors abandon pages with load times longer than 3 seconds; 80% never return. Beyond testing, increasing site speed is the single biggest thing a marketer can do to increase site conversion, user engagement and revenue.  And most don’t know where to begin! In this webinar, we’ll cover everything you need to know to start increasing your site speed & conversions, including:

  • The basics of site speed and web performance
  • Tools to test your own site speed
  • Data on the impact site speed has on site conversion rates, user engagement and revenue
  • Techniques & resources to increase your site spee
Read more...

Practical Conversion Optimization for Smart Businesses

Presented by Peter Sandeen, Founder at Peter Sandeen

Peter Sandeen works with people who want to create a strong value proposition for their business that makes their products and services clearly the best choice for their target audience. It works as a guide for creating a marketing strategy that focuses on just the right things, and finally, conversion optimization is a way to make the most of it. Read more...

PPC Slice & Dice! Trim Your PPC Campaigns & Raise Conversions

Presented by Jeff Ferguson, CEO at Fang Digital

Become a PPC master chef. Learn how to trim your PPC campaigns into a more manageable and efficient size. While raising your conversion rates at the same time. Think of it like addition by subtraction. With added seasoning. Jeff Ferguson, CEO of Fang Digital Marketing and one of PPC Hero's "Top 25 Most Influential PPC Experts," shows you how to do all of this and more in this exclusive webinar. Come see what's cooking. Read more...

5 Ways Digital Marketers Use Call Tracking to Grow Their Business

Presented by MacKay Allen, Marketing Content Manager at LogMyCalls

How many phone calls does your marketing produce? How many phone calls does your PPC generate? Which keywords do people search before they call? Call tracking answers all of these questions...and more. Specifically this webinar discusses:

  • How to integrate call tracking with Convert.com
  • Ways call tracking can increase agency REVENUE
  • How AGENCIES are implementing call tracking
  • Using call tracking to optimize AdWords
Read more...

A/B Testing for Startups and Key Mistakes to Avoid

Presented by Josh Krafchin, Founder at Clever Zebo

Josh will walk you through several case studies of a/b testing initiatives, some successful, others less so, to uncover rookie a/b testing mistakes to avoid and key lessons for building a successful a/b testing program -- even for startups. Read more...

Making Conversion Optimization Work for PPC & Landing Pages

Presented by Theresa Baiocco, Conversion Optimization Specialist at Conversion Max

The reason most businesses are so concerned with getting "free" traffic via SEO and Social Media is that they haven't figured out how to make their traffic worth more than what they pay to get it.  In this webinar, you'll learn strategies for making your traffic worth more by targeting the right visitors and getting them to convert.  When you increase the value of each visitor, you can afford to pay for more of that traffic - which is exactly what successful businesses are doing.  You'll also realize why there's no such thing as "free traffic", so you'll break the mindset of optimizing for quantity over quality of traffic. Read more...

Celebrating Failure –Why Tests Fail and Why That’s a Good Thing!

Presented by Nazli Yuzak, Sr. Digital Optimization Consultant at Dell

For years now our understanding of a “failed” test has been distorted! We always concentrated on lift numbers to see if a test won or failed. But in reality a “failed” test is a test that we don’t learn anything from; the one that we cannot take any business actions from! So, why do tests fail and what can we learn from it? Read more...

Landing Experience Optimization: Get Eye-Popping Results from Your SEM

Presented by Lance Loveday, CEO at Closed Loop Marketing

Tired of scratching and clawing with competitors for small incremental gains from your SEM campaigns? Learn how Landing Experience Optimization (LXO) can transform your paid search efforts by giving your visitors a highly customized landing page experience. Lance will present a multi-year case study in which he'll break down the process and show you specific design examples (as well as the eye-popping results!) that could make you rethink your entire approach to conversion optimization. Read more...

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Ultimate Web Design - How to Make Web Pages Make Real Money

Presented by Ben Hunt, Partner at Scratch Web Marketing

Web design is dead! Long live web design! Design and conversion expert Ben Hunt throws out the familiar model of designing for the web, and introduces a new, revolutionary approach to online marketing that will challenge you to think in a completely new way. In this webinar Ben will reveal the two types of future web designer and set out his step-by-step model that he uses to guarantee all his clients serious profits. Read more...

Ultimate Conversion Webpage Review Webinar

Presented by Bobby Hewitt, President and founder at Creative Thirst

Know your webpage has problems, but don't know where to start? Here's your chance to get some free conversion advice from a great expert: Bobby Hewitt. This webinar is unscripted and fun with actionable feedback on your webpage. When joining this webinar you will be asked to send us some pages for review and we will try and deal with all of them in the live webinar. Read more...

6 Ways to Optimize Conversions With Call Tracking

Presented by McKay Allen, Content Manager at LogMyCalls

A free webinar that will teach you everything you need to know about setting up call tracking for you webiste and how to combine Google Analytics to track calls. Learn what is your real conversion rate by combining online and offline orders using call tracking software of LogMyCalls. Convert Experiments will explain how to use call tracking in A/B testing and combine both numbers to really see a winner from you online and call tracking software in one combined test report. Read more...

How to Build a Successful Optimization Program: People, Process, and Tools

Presented by Brendan Regan, Optimization Consultant at Brendan Regan Consulting

Brendan Regan details out what it takes to build a successful optimization program, whether it's "in house" or outsourced to service providers. He will discuss optimization in terms of the People, Process, and Tools you'll need, and talk through popular industry service models and their pros and cons. Read more...

The Scientific Method Behind Conversion Optimization

Presented by Jana Fung, Marketing Manager at MixRank

A free webinar that will teach you everything you need to know about testing your landing pages. Combining the power of Convert.com and MixRank.com and learn why your current landing page is missing out on conversions and how to boost conversion rate within days, what are the elements that the top brands test to drive 3x more conversions from their landing pages and what the most common mistake when testing elements on your landing page that will cost you time and valuable conversions... and lots more.

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Speaking to the Customer with no Added Surprises

Presented by Wyatt Ernst, CEO / CRO Consultant at Conversion Consulting

This webinar will demonstrate how businesses use different vocab than their customers. If you are able to speak to your customers the way they understand, you will be able to see higher CTR - (click through rates). And if you learn that every click is an unwritten promise/agreement made between the site and the customer, you'll be able to fulfill this promise and see an overall lift in your conversions. Read more...

Aligning Your Advertising and Landing Pages to Maximize Conversions

Presented by Hafez Adel, Senior Director of Marketing at Retargeter

In order to be effective, a landing page must fulfill the promise made by your ads. This webinar will discuss how to coordinate your advertising and landing page strategies to maximize your conversions and get the most from your traffic. Read more...

How to Structure and Test your Site for Maximum Impact

Presented by Kevin Espiritu & Darrin Demchuk, Marketing & Founder at Serpiq & Convert.com

Learning proper website structure helps you in two ways. First, customers who come to your site will be able to navigate through your site more fluidly, preventing them from bouncing right off of your site in frustration. Second, Google and other search engines will be able to index and rank more pages on your site, driving you more traffic and making you more money. It's also important not to "over-do" your on-site SEO improvements, especially after the release of the Google Panda and Penguin updates.  This presentation will cover the right way to go about on-page optimization to not trigger any of Google's alarms. SerpIQ will focus on how this all this right on your site and Convert.com will focus on what makes sense to test and leave alone. A/B testing can dramatically increase conversion on the SEO traffic you get. How can every page be a landing-page and how to test on that traffic.
Read more...

Building Websites that Sell

Presented by Peep Laja, Conversion Optimization Expert at ConversionXL

Building websites that sell is not an art, but an exact science. In this webinar, Peep Laja, Conversion Optimization Architect at Markitekt, will teach you a process that you can apply on any website to significantly boost your conversion rates. Here's what you can expect to leave the webinar knowing: (1) Which user research to do (2) Getting the foundation right (3) Designing for users (4) The methodological approach to boosting conversions Read more...

Pay Attention: Understanding the Brain's Need for Novelty and Shortcuts

Presented by Tim Ash, CEO of SiteTuners at Site Tuners

Author and conversion rate expert Tim Ash took us for a wild ride through neuroscience to learn how the human brain functions, perceives the world and makes decisions. By understanding how your customers' minds treat incoming information you will be better equipped to create landing pages and marketing messages that influence website visitors to complete your conversion action. In this webinar you’ll learn about: (1) your three brains (and which one is really in charge) (2) how your visual perception affects your online experiences, and (3) key findings from neuroscience and psychology that can skyrocket your conversion rates. Read more...

Analysis Strategies to Improve Conversion using Google Analytics

Presented by Yehoshua Coren, Founder & Principal at Analytics Ninja

Use Google Analytics to get actionable ideas for conversion optimization is easier said then done. Yehoshua Coren will show where to find the best opportunities in GA and what reports to use in this free webinar from the Analytics Ninja. Read more...

Making the Most of Mobile

Presented by Ian Everdell, Manager, UX & Research at Mediative

Conversion actions are different on mobile devices than on a desktop. Learn how people interact with hand-held devices and get practical tips you can leverage to address the challenges that exist when users try to complete a conversion action on a small screen. Read more...

Proven Landing Page Techniques for Dramatic Lead Generation Revenue Lift

Presented by Co-Founder and CE, Co-founder and CEO at Widerfunnel

Join Chris Goward as he shows you the images you should never use on your landing pages, which words will always lift your conversion rate, proven landing page layouts that maximize leads, sales and revenue, and why your landing pages are confusing visitors & increasing bounce rate. Read more...

How To Get More Out Of Every Test

Presented by Bobby Hewitt, President and founder at Creative Thirst

How do you get more lift out of every test in the shortest amount of time, with the least amount of traffic? The answer will surprise most people and is not taught in any case study. Most marketers are stuck using the same A/B or Multivariate testing techniques, without fully understanding how to gain true leverage. Read more...

Conversion Optimization for E-Commerce

Presented by Kevin Eichelberger, Founder and CEO at Blue Acorn

Learn how to optimize your eCommerce webiste and boost your revenue. This webinar dives deep into a numbers-driven, result-oriented approach to optimization, a focus on measurable success and shows you how to achieve triple-digit annual growth. Read more...

When Conversions Get Tricky: Don't be Fooled by These Hidden Traps in your ROI Equation

Presented by Nemo Chu, Director of Customer Acquisition at KISSmetrics

Learn why a 400% boost in conversions can be a death trap, common hidden traps that suck up a marketer's time and energy and kill business growth, and the dirty secret about how A/B tests can mislead even the smartest marketers with this webinar by KISSmetrics. Read more...

CRO: A Novel, Easy-to-Implement Methodology for Growing Even the Most Sophisticated Web Businesses

Presented by Dr. Karl Blanks, Chairman at Conversion Rate Experts

Watch this dynamic and highly engaging webinar to learn proven strategies for increasing sales, a template for ensuring your writing is effective and how to get someone else to do it for you. Read more...

Conversion Conference Live with Brian Massey

Presented by Brian Massey, The Conversion Scientist at Conversion Sciences

Watch a live Q&A with Dennis van der Heijden and Brian Massey from the Conversion Conference in Ft. Lauderdale where they answer questions about conversions, analytics, tools and best practices. Read more...

Beyond Landing Page Testing

Presented by Theresa Baiocco, Conversion Optimization Specialist at ConversionMax

Conversion Rate Optimization is not a series of individual landing page tests. In this webinar, Theresa explains the 7 key areas in the field of Conversion Rate Optimization that goes beyond landing-page optimization. Read more...

Creating Awesome Landing Pages

Presented by Carlos Del Rio, Director Conversion Analysis at Unbounce

This webinar covers how to approach brainstorming, tackling hypotheses that have negative effects, examples of successful pages, as well as a full critique of a lead generating page. Read more...

Conversations that Convert

Presented by Matt Dombrow, Founding Partner at Clixo

There is no shortage of webinars that cover case studies and test results you can use to improve your conversion rates.  Watch this webinar and learn why you can't blindly copy conversion optimization “best practices” or tips without truly understanding the principles that drove the conversion increases in the first place. Read more...

Secrets of High Converting Free Trials

Presented by Lincoln Murphy, Free Trial Optimization Specialist at Sixteen Ventures

And who wouldn't love a free trial before making a purchase? But not all free trials are created equal. When you think about it, the free trial could the only part of the sales process you have any real control over. Watch this highly interactive and engaging webinar, where Lincoln Murphy will demonstrate how to set up a high-converting free trial to efficiently and effectively convert prospects to customers. Read more...

The Unknown Side of CRO: Trading Bad Traffic for Good

Presented by Richard Farr, Paid Traffic Specialist at Click Advisors

When CRO comes to mind, we often think of strategies like landing page tweaks, testing different images or changing the colors of call-to-action buttons. It's time to push the slicing and dicing aside and focus on where the money really is- your traffic! Read more...

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